When creating a new blog in a professional firm (CPA, Lawyer, etc), there are several important considerations. Whether doing it yourself of sharing the work with marketers and programmers, you'll find the steps and sequence outlined in this chart.

1. New Blog Process
Prac..oners/Authors
Marke.ng
Dept
Programmers
1.
Locate/iden.fy
passionate
authors
2.
Define
audience
(personas)
3.
What
do
they
read?
Where
are
they
on-­‐line?
ID
info
gaps
we
can
we
fill.
ID
resources
we
can
cite
3.
Assist
as
needed
ID
bloggers
to
interact
with.
3.
Decide
general
topic
ideas
(aka
categories)
4.
Is
there
a
theme?
Brainstorm
blog
name
ideas.
4.
Research
names.
Owned?
Buy
URL.
4.
Consult
w/crea.ve.
Design
concepts.
Technology
needs/constraints.
4.
Decide
pages
(author,
etc)
and
what
(firm
svcs)
to
cross-­‐promote
Set-­‐up/customize
tool
5.
DraC
10+
starter
posts
6.
Strategize
launch
promo.on
Populate
and
test
Train
“bloggers”
Refine
6.
Crea.ve
for
launch
promo.on
Integrate
w/firm
website
GO
LIVE!
5.
Write,
interact,
monitor
6.
Launch
promo.on
and
learn
from
stats
6.
On-­‐going
promo.on
©
2010
Golden
Prac.ces
Inc