1. 2013 Media Kit
• Mission:
• To support, improve & simplify
caregivers, sandwich generation
& seniors health & medication
literacy by providing tips, advise
and expert guidance.
• Goal:
• To provide an engaging online
social healthcare platform and
community for caregivers,
sandwich generation adults and
healthcare extender.
As a FREE social
health platform,
CareNovateMag.com
connects
caregivers, parents,
adults caring for their
loved ones,
senior/elder
caregivers
with caregiving
content, medication
literacy insights and
social health
information curated
by healthcare
professionals who
are caregivers and
advocates.
2.
3. Women
Caregivers
Sandwich Generation
Families
Baby Boomers
Patients
Parents
Healthcare Extenders
Source: CDC, AARP
www.carenovatemag.com @carerxpharmd info@carenovate.com
Introduction
The award nominated CareNovate Magazine (also known as
CareNovateMag) provides a unique and trusted platform and
community.
Launched late 2012, CareNovate Magazine has been providing
actionable information to caregivers, patients. Whether they are
a recently becomes a family caregiver due to a life event,
searching for health information online or need support,
CareNovate Magazine inspires and empowers readers
by delivering sound advice that guides them through.
4. www.carenovatemag.com @carerxpharmd info@carenovate.com
Introduction
CareNovate Magazine unique approach to providing
trustworthy, unbiased information
extends to every page of the magazine.
CareNovate Magazine provides practical advice that’s both
educational and inspirational, empowering readers to become
more active participants in their own health and care.
70 million + Family
Caregivers
100 million + families
& those sandwiched
in caring for aging &
young
Women - 110 Million +
controlling 7 Trillion
$$$ in purchasing
power
78.2 + million baby
boomer
5. • 9 out of 10 women seek
health information via the
Web
• National Marketing
Institute
• 64% of women online research
information regarding
prescription drugs
• Pew Internet & American Life
Project
• 72% of women use the Internet
for gathering health
information
• Pew Internet & American Life
Project
• Women are responsible for
90% of all health care decisions
• American Academy of Family
Physicians
www.carenovatemag.com @carerxpharmd info@carenovate.com
Statistics
7. Editorial content: Content covering Caregiving,
Social Health, Health, Wellness, Appropriate
Medication Use, Expert Interviews, Teleclass for
caregivers, Twitter chats & Lifestyle.
Email Marketing & Blasts: CareDigest & CareTips
Email programs designed to provide targeted
insights.
CareNovateMag Newsletter: A bite-sized daily email
that delivers practical caregiving, health
medication management tips.
Advertising
Opportunities
www.carenovatemag.com @carerxpharmd info@carenovate.com
Offersan
integratedmarketingprogram.
Weoffersmediayoucanuseto
createamultilayered,
multiplatformprogramthat
wrapsyouraudienceinafull-
circleexperienceofyourbrand.
8. Social Media Avenues: Social media targeted
publishing
Digital Edition (PUBLISHED QUARTERLY) –
Coming Soon
Reach readers wherever they are with the interactive
version of CareNovate Magazine —accessible on
computers, smartphones and tablets.
Special Issues
We are open minded. We are open to exciting new
opportunities— we’re growing all the time!
Advertising
Opportunities
www.carenovatemag.com @carerxpharmd info@carenovate.com
Offersan
integratedmarketingprogram.
Weoffersmediayoucanuseto
createamultilayered,
multiplatformprogramthat
wrapsyouraudienceinafull-
circleexperienceofyourbrand.
9. www.carenovatemag.com @carerxpharmd info@carenovate.com
Social Media
Reach
Facebook
• 200 CareNovateMag
• 800 CareNovate.com (coming soon)
Twitter
• 757 CareNovateMag & 1041 CareNovate.com (coming
soon) followers
Pinterest
• 112 Followers
MailChimp Newsletter Subscribers
• 980
LinkedIn
• Professionals = 500+
• 26 Company followers & 200 CareNovateMag Group
Members
As of April 2013
