This presentation highlights how it is important for HR departments to integrate social media in the process of internal communication. In Indian context most HR professionals are the first ones who will deprive the employees from using social media at work or for personal, with the view that it causes disturbance at work. But social media is a boon in disguise which can actually help to better understand the employees and tap untapped potential.

1. Overview
How Social Media changes employee
communications
-By, Moses V Gomes, Marcomm Professional

2. Employees need to work in sync for the growth of company
-By, Moses V Gomes, Marcomm Professional

3. But each employee has different nature and upbringing, this
often leads to miscommunication or most of the times
misinterpretation of intended message, leading to chaos.
-By, Moses V Gomes, Marcomm Professional

4. At the end, for everything to work as per process, the management
entrails policy of one way communication, i.e. from management
to employees, not the other wayMarcomm does this work?
-By, Moses V Gomes, round, Professional

5. For any company the foundation of success lies in the above
parameters.
-By, Moses V Gomes, Marcomm Professional

6. This is what all companies expect from their employees, IDEALLY!
-By, Moses V Gomes, Marcomm Professional

7. Problems associated with internal communication
-By, Moses V Gomes, Marcomm Professional

8. This is how Human Resources department plans processes,
one of the most simplest process, there are others with hell lot
of complications Moses V Gomes, Marcomm Professional
-By,

9. -By, Moses V Gomes, Marcomm Professional

10. -By, Moses V Gomes, Marcomm Professional

11. -By, Moses V Gomes, Marcomm Professional

12. -By, Moses V Gomes, Marcomm Professional

13. Essential elements for Internal
Communication
1. Specify Goal & Vision for the company
2. Identify information or message which has to be
communicated.
3. List down communication systems in the organization.
4. Rewards for employees
5. Get feedback post communication, this helps to
understand whether the message has been understood.
6. Measure or audit
-By, Moses V Gomes, Marcomm Professional

14. One of the most important element is “COMPANY GOAL” most fail to retail
employees or lose out on marketing, since goals are unclear or only in the mind of
the top leader. The “GOAL” should be very clear and simple for each employee to
understand and connect. This makes the employee passionate about the
company, in – turn results in together working towards achieving it.
-By, Moses V Gomes, Marcomm Professional

15. In 2004 Tristan White the CEO of The Physico Co. had a only one employee that is
the CEO himself and did 1500 consultations. In 2013 the company had 60
employees rated as BRW best company to work with and on its way to achieve its
10 year goal of 2 mn consultations.
It all changed in 2008 when the CEO decided on a GOAL and worked reverse to
achieve it, now within 5 years he is close to achieving 10 year goal. This is the
magic of GOAL and getting employees together to work on to achieve this GOAL.
Nevertheless the company won BRW Top 5 Great Places to work at award.
-By, Moses V Gomes, Marcomm Professional

16. Identifying information to communicate with employees, since this has to match
with the company culture, brand and vision. The information has to be efficiently
communicated with the employees and distribute them the responsibilities along
with decision making roles. This proves to be beneficial in the long run since
employees can become intrepreneurs.
-By, Moses V Gomes, Marcomm Professional

17. Tata Sky was facing issues during its growth, after two years of rapid expansion,
management wanted more speed, but bureaucracy and conflict were limiting
efficiency.
After crafting information aligned with the company goals, two day workshops
were conducted for all the regional zones. Post training, Tata Sky experienced
changed in behavior of empoloyees.
• Teams which were silent started having conservations
• Team members who were looking out for change due to other
members, discussed their issue with the senior members.
For more information on case study
http://www.vitalsmarts.com/casestudies/tata-sky/
-By, Moses V Gomes, Marcomm Professional

18. Employee Communication
Systems
-By, Moses V Gomes, Marcomm Professional

19. Desktop Newsfeeds
Corporate Screensavers
Newsletters
-By, Moses V Gomes, Marcomm Professional

20. Social Network
at work place
Outdoor
trainings for
employees /
experimental
trainings
-By, Moses V Gomes, Marcomm Professional

21. There are many formal and informal ways to reward employees, some with
momentary benefits and some without. It is important that companies follow reward
systems. In the long run this helps to build employee performance, since rewards
also initiate competitive behavior in the other team members.
http://www.successfactors.com/en_us/lp/articles/rewarding-talent.html
-By, Moses V Gomes, Marcomm Professional

22. -By, Moses V Gomes, Marcomm Professional

23. Employee engagement surveys help to generate feedback from the employee, this
helps to better understand the employees and accordingly re – initiate the
trainings. Feedback provides analytics about how the employees are pursing the
internal communication activities.
Feedback also offers insights on what is actually at the all the different levels in
the company.
-By, Moses V Gomes, Marcomm Professional

24. Measurement of feedback highlights on best-practice acceptable by the
employees. It also helps to monitor voice and aspiration of the employees. The
feedback majorly highlights employee satisfaction level, with the
company, whether they would suggest this company to any of their
friends, whether the employees will retain with the company and last but not the
least, i.e. whether they feel proud being with the company and its brand.
-By, Moses V Gomes, Marcomm Professional

25. Social Media in Internal
Communications
-By, Moses V Gomes, Marcomm Professional

26. If you do not give your employees
a place to talk they will create one
Every company has internal potential
-By, Moses V Gomes, Marcomm Professional
which often goes untapped

27. -By, Moses V Gomes, Marcomm Professional

28. Social media policy is a document which highlights the rules which the employees
should follow for posting or especially engaging on social media platforms. It is
important for employer to their business needs against employer’s given freedom
to engage in personal pursuits.
Also different industries face unique
challenges, such as technology companies afraid of losing secret behind their
latest application, hospitality might risk in losing on secret recipes, etc.
Follow http://socialmediagovernance.com/policies/
-By, Moses V Gomes, Marcomm Professional

29. Social Intranet is one of most
growing
tool
for
internal
communications,
with
video, wikis, podcasts, blogs, twitt
er-like
micro-blogging, and
employee “likes,”. It’s about
offering employees access to
digital tools they use every day
outside their
workplace.
Some of the highlights
• Ease of communication with
employees
• Collaboration with different
departments
• Posting new developments
• Spotting untapped talent
-By, Moses V Gomes, Marcomm Professional

30. Facebook private group for internal employees, share files, chat and share.
-By, Moses V Gomes, Marcomm Professional

31. Private Linkedin group for internal employees, share files discuss and share
-By, Moses V Gomes, Marcomm Professional

32. • Most often companies think how social media is useful in
communicating with clients and customers, but what they
miss out to understand is that social media is a boon in
disguise in understanding employees and tapping the
untapped potential of employees.
• It has been observed that employees communicate better
with social media integration for internal communications.
-By, Moses V Gomes, Marcomm Professional

33. Reference
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http://www.pointpa.ro/internal-communication.html
http://gposkute.wordpress.com/tag/internal-communication/
http://www.business2community.com/strategy/3-reasons-why-project-management-tools-help-small-businesses0378910
http://www.senso3c.com/human_resources_process_challenges.shtml
https://www.odesk.com/blog/2014/02/how-shared-values-build-strong-remote-teams/
http://www.steamfeed.com/get-employee-buy-internal-communications-plan/
http://www.r2rconsults.com/learn_play.php
http://fidelispartners.wordpress.com/2013/11/13/using-an-external-recruiter-in-your-hiring-process/
http://mortenkaasa.com/tag/internal-communication/
http://www.mindmapinspiration.com/confusion/
http://corporate.ford.com/news-center/press-releases-detail/pr-help-wanted2658-ford26rsquos-38312
http://www.recruiter.com/i/study-6-in-10-employees-report-actual-job-different-from-expectations/
https://twitter.com/thephysioco
http://www.thephysioco.com.au/physioco_news#.UwW_uGKSxwU
http://rachelcollis.com.au/MeaningfulSuccess/tristan-white-ceo-of-the-physio-co/
http://www.amikagroup.com/communication-and-internal-services/
http://www.vitalsmarts.com/casestudies/tata-sky/
http://inventikasolutions.com/tata-sky-package-calculator
http://www.coza-web.co.za/screensaver-design.htm
http://www.snapcomms.com/solutions/internal-communications-tips-economic-downturn.aspx
http://www.tiffanyforpresident.com/2012/01/22/employee-newsletter-2/
-By, Moses V Gomes, Marcomm Professional

34. Reference
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http://www.forbes.com/fdc/welcome_mjx.shtml
http://www.geenfc.com/en/News/Company/2013-05-28/75.html
http://www.sainsburysbusinessdirect.co.uk/rewards-corporate-employee-customer.html
http://www.altrum.com/new-research-unlocks-the-secret-of-employee-recognition/
http://bvblog.baudville.com/post/2010/08/10/How-to-use-Baudville-recognition-themes-to-strengthen-yourteam!.aspx#.UwXiX2KSxwU
http://www.zanebenefits.com/blog/bid/317753/Small-Business-HR-6-Tips-for-Effective-Employee-Communication
http://survey.cvent.com/blog/cvent-web-surveys-blog/hr-evolution-getting-engagement-and-loyalty
http://www.haygroup.com/uk/services/index.aspx?id=2475
http://www.workforce.com/articles/employee-engagement-define-it-measure-it-and-put-it-to-work-in-yourorganization
http://rickbelden.com/blog/2012/11/22/dont-give-up-your-life/
http://www.klugerkaplan.com/blog/tag/social-media/
http://www.theguardian.com/small-business-network/2013/may/14/online-activity-blocking-and-monitoring
http://blogs.amdocs.com/dataexperience/2013/12/10/pcc-ecosystem-unleash-unusedpotential/#.UwXyrWKSxwU
http://johnmccrory.com/2010/05/howto-guide-for-creating-social-media-policy-government/
http://www.intranetblog.com/wp-content/uploads/2010/04/IGLOO_IntraNet_home-Dec-2010.jpg
http://teamtakemassiveactionblog.com/team-bonuses/
http://www.socialmediaexaminer.com/5-ways-to-use-linkedin-groups-to-build-influential-connections/
http://candiceruddle.wordpress.com/2012/10/09/internal-social-networking-for-airservices-can-gettingemployees-to-talk-to-each-other-boost-engagement/
-By, Moses V Gomes, Marcomm Professional