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Key4Women - June 10, 2011
1.
Two Birds with
One Stone Managing your Social Networks Efficiently and Effectively Without Going Insane Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
2.
Social Media Dashboards
Pros Pros Pros •Easy to use •Connected to •Connected to the •Connected to several networks most networks several networks •Free •Free •Analytics •Mobile app •It’s a website •It’s a website •Mobile app Cons Cons •Can be confusing •Clumsy navigation Cons •Slow •Fewer features •Some paid features •Have to download •No mobile app Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
3.
Advantages of Using
HootSuite Manage multiple accounts ▪ Post to multiple accounts quickly and easily ▪ Organize accounts and interests on multiple tabs ▪ Import Twitter lists to segment users by topic Posting is quick and simple ▪ Schedule posts ▪ Easily shorten URLs ▪ Attach images and files ▪ Create link and thumbnail previews for Facebook posts ▪ Automatically send blog posts to other accounts Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
4.
Advantages of Using
HootSuite Monitor and analyze ▪ Easily search and monitor keywords and topics ▪T rack click rates on shortened URLs ▪ Social media analytics and data (for tracking ROI) ▪ Customizable reporting Teamwork ▪ Assign follow-up tasks ▪ Monitor which team member posted what Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
5.
What Kind of
Content Should I Share? ▪ Resources – Blog posts (yours and others’) – News articles – Advice and tips – How-to’s ▪ Company news ▪ Events (pre and post) ▪ Promotions and sales ▪ Testimonials and case studies Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
6.
What Kind of
Media Should I Share? This means… ▪ Blog posts/articles/documents ▪ PowerPoints/slide decks ▪ Text excerpts ▪ Videos ▪ Photos Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
7.
Disseminate your Content!
A piece of content Full text Partial text Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
8.
It All Works
Together E-mail Website Blog Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
9.
Tell People About
your Accounts Put links to your social media accounts on your: ▪ Website ▪ Blog (if separate from website) ▪ E-mail signature ▪ E-newsletters ▪ Business cards ▪ Stationery ▪ Marketing collateral ▪ Signage ▪ Word of mouth Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
10.
Give People a
Reason to Friend/Follow/Connect ▪ Provide information, resources, promotions, sales, etc. that are only available through social media ▪ Give prizes to the #th follower/friend ▪ Have contests on your social networks only ▪ Provide the most up to date info is available there ▪ And then remember to tell people that about these things! Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.
11.
Questions? Key4Women – June
10, 2011 © 2011 Gong Gong Communications. All rights reserved.
12.
Gong Gong Communications
We provide holistic marketing and creative services to small businesses on a monthly and per- project basis We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. www.gonggongcommunications.com Key4Women – June 10, 2011 © 2011 Gong Gong Communications. All rights reserved.