The document provides an overview of social media platforms and guidelines for using them effectively. It discusses setting up and using accounts on Twitter, LinkedIn, Facebook, YouTube and blogs. For each platform, it recommends building a profile, sharing content, engaging with other users by commenting and joining groups. The document stresses using hashtags on Twitter to join conversations and engaging others by responding to their posts. It suggests blogging regularly about industry topics and problems to provide value to readers rather than focusing on oneself. The goal is to build networks and a reputation through consistent sharing and participation across various social media channels.
5. Internet users (Sept 2009) 1.73 Billion 252 Million in North America 90 Trillion e-mails sent in 2009 247 Billion e-mails per day 200 Billion of them are SPAM 1.4 Billion e-mail users worldwide
6. Internet users (Sept 2009) 1.73 Billion 252 Million in North America 90 Trillion e-mails sent in 2009 247 Billion e-mails per day 200 Billion of them are SPAM 1.4 Billion e-mail users worldwide 234 Million Websites as of Dec 2009 126 Million Blogs
8. 84% - percentage of social networks with more women than men 27.3 Million Tweets per day (November, 2009)
9. 84% - percentage of social networks with more women than men 27.3 Million Tweets per day (November, 2009) Facebook serves 260 Billion page views per month (Dec 09) LinkedIn has 1.9 Billion page views per month (Dec 09)
38. Following Conversations What is a #hashtag? It’s any word that has a “#” – or pound sign – in front of it: #expowest #TS2 #journchat #wordpresschat
59. Facebook Set up an Account Find friends and get connected Share! Photos, links, thoughts – What are others doing?
60. Facebook Set up an Account Find friends and get connected Share! Photos, links, thoughts – What are others doing? 5. ‘Like’ groups, organizations, events, etc.
61. Facebook Set up an Account Find friends and get connected Share! Photos, links, thoughts – What are others doing? 5. ‘Like’ groups, organizations, events, etc. 6. Set up pages, post events
78. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems
79. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need
80. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need *Short: 300 – 750 words
81. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need *Short: 300 – 750 words *Use guest bloggers
82. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need *Short: 300 – 750 words *Use guest bloggers *Photos, audio/video
84. BLOGGING How often should you blog? As often as necessary so people don’t think the blog is ignored.
85. BLOGGING How often should you blog? As often as necessary so people don’t think the blog is ignored. To begin – 2 – 4 X a month Increasing to 2 – 4 X week
86. BLOGGING How often should you blog? As often as necessary so people don’t think the blog is ignored. To begin – 2 – 4 X a month Increasing to 2 – 4 X week The more often you blog the more successful the blog will be!
87. Thank you for attending! Tim Patterson tim@tradeshowguyblog.com @tradeshowguy on Twitter 503-371-9411 Mel White (866) 652-2100