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Make Web Not War
Say(Hello); to the Microsoft Web Platform



Introducing: The Microsoft Web Platform

Lauren Cooney
GPM, Web Platform & Standards
lcooney@microsoft.com
                                                          /Web
Twitter: lcooney
                                            Microsoft Confidential
What is the Microsoft Web
Platform?
 A powerful set of tools, servers, and
 technologies optimized for building
 and hosting next generation web
 applications.
Today’s Web Ecosystem
• Constantly changing and evolving entity
• Development Ecosystem in Changing
  – Cost & Friction Reduction Are Key
  – Focus on Building Blocks rather than From Scratch
  – Applications are now “good-enough” for
    businesses – both large and small
The Microsoft Web Platform is the software of choice
    when building web solutions or applications for your
 business, large or small. Whether you’re looking to create
your company’s global web presence, building applications
    for your small business, or just getting started on the
  web, Microsoft has the solutions for you. Trusted by the
         Fortune 500, used by millions of individuals.



           Built to work with YOU in mind
The Microsoft Web Platform is a powerful set of tools, servers, and technologies
   optimized for building and hosting next generation web applications and solutions.
                              Microsoft Web Platform Installer:
           Simple discovery and install free web stack and Web App Gallery apps


                                            Servers
         Tools                                                     Technologies




                            Can’t We All Just Work Together?
Design and development integration for
pre- packaged Open Source applications that run
on top of the Microsoft Web Platform including:
Window Web App Gallery
Vision for the Future:
The Four Pillars of the Microsoft Web
Platform



                                         One-Stop
Community   Applications   Marketplace
                                          Shop
It’s all about Communities
Developers and End-Users that are active participants in
various communities; using web products to create and
extend applications, build websites and other
solutions, and donating knowledge back to the
ecosystem



#1     An Active Community with Growth Potential
Everyone Likes Re-use:
Developers and end-users want applications, code, and
feature abstractions so that they don’t have to build
everything from scratch – or they can just download
applications/ turn-key solutions for their business.




#2      Many, Many (great) Applications
Marketing & Distribution: Developers and
 Partners who build and/or customize applications
  want a customer distribution pipeline, so they
   don’t have to exert their efforts on marketing




#3     A Thriving Marketplace
Full end-to-end solution:
Successful Web Platforms provide developers with one
location to build, sell, download and deploy their
applications, all in one secure environment with many
different options for tooling, languages, and growth.




#4      A One Stop Shop
GREAT EXPERIENCES
Powered by The Microsoft Web Platform
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
     conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
                                          MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
The Microsoft Web Platform is the software of choice
when building web solutions or applications for your
business, large or small. Whether you’re looking to
create your company’s global web presence, building
applications for your small business, or just getting
started on the web, Microsoft has the solutions for you.
Trusted by Fortune 500’s, used by millions of individuals.



         Built to work with YOU in mind

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Introducing the Microsoft Web Platform

  • 1. Make Web Not War Say(Hello); to the Microsoft Web Platform Introducing: The Microsoft Web Platform Lauren Cooney GPM, Web Platform & Standards lcooney@microsoft.com /Web Twitter: lcooney Microsoft Confidential
  • 2. What is the Microsoft Web Platform? A powerful set of tools, servers, and technologies optimized for building and hosting next generation web applications.
  • 3. Today’s Web Ecosystem • Constantly changing and evolving entity • Development Ecosystem in Changing – Cost & Friction Reduction Are Key – Focus on Building Blocks rather than From Scratch – Applications are now “good-enough” for businesses – both large and small
  • 4. The Microsoft Web Platform is the software of choice when building web solutions or applications for your business, large or small. Whether you’re looking to create your company’s global web presence, building applications for your small business, or just getting started on the web, Microsoft has the solutions for you. Trusted by the Fortune 500, used by millions of individuals. Built to work with YOU in mind
  • 5. The Microsoft Web Platform is a powerful set of tools, servers, and technologies optimized for building and hosting next generation web applications and solutions. Microsoft Web Platform Installer: Simple discovery and install free web stack and Web App Gallery apps Servers Tools Technologies Can’t We All Just Work Together? Design and development integration for pre- packaged Open Source applications that run on top of the Microsoft Web Platform including:
  • 6. Window Web App Gallery
  • 7. Vision for the Future: The Four Pillars of the Microsoft Web Platform One-Stop Community Applications Marketplace Shop
  • 8. It’s all about Communities Developers and End-Users that are active participants in various communities; using web products to create and extend applications, build websites and other solutions, and donating knowledge back to the ecosystem #1 An Active Community with Growth Potential
  • 9. Everyone Likes Re-use: Developers and end-users want applications, code, and feature abstractions so that they don’t have to build everything from scratch – or they can just download applications/ turn-key solutions for their business. #2 Many, Many (great) Applications
  • 10. Marketing & Distribution: Developers and Partners who build and/or customize applications want a customer distribution pipeline, so they don’t have to exert their efforts on marketing #3 A Thriving Marketplace
  • 11. Full end-to-end solution: Successful Web Platforms provide developers with one location to build, sell, download and deploy their applications, all in one secure environment with many different options for tooling, languages, and growth. #4 A One Stop Shop
  • 12. GREAT EXPERIENCES Powered by The Microsoft Web Platform
  • 13. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 14. The Microsoft Web Platform is the software of choice when building web solutions or applications for your business, large or small. Whether you’re looking to create your company’s global web presence, building applications for your small business, or just getting started on the web, Microsoft has the solutions for you. Trusted by Fortune 500’s, used by millions of individuals. Built to work with YOU in mind