Hear how Silverlight and the Microsoft Web Platform make it easier to create compelling and engaging media experiences including optimizing and delivering content in a flexible and cost-effective way. Learn about the tools and out-of-box templates that make it easier than ever to get started in the Media space, to get the most out of your existing media deployments, and to enable designers, developers, and media experts to work together.

3. Easy
Intermediate
Advanced

4. “Creating Media Content for Microsoft Silverlight Using
Microsoft Expression Encoder”
“Delivering Media with Microsoft IIS Media Services
and Microsoft Silverlight”
“Delivering Ads to a Silverlight Media Player”

8. Capture Create UX Deliver Experience
Encode
Expression
Encoder 2

9. Create
Capture Create UX Deliver Experience
Encode
Expression
Encoder 2

19. Deliver
Capture Create UX Deliver Experience
Encode
Expression
Encoder 2

20. Progressive download
Smooth Streaming
with
IIS Media Services

21. Packet Packet Packet Packet Packet

23. http://iis.net/Media

24. Traditional Progressive
Traditional Progressive
Streaming Download
Streaming Download
• Responsive User • Works from a
• Works from a Web
• Responsive User
Experience Server
Experience Web Server
• Bandwidth Use • World-wide scale
• Bandwidth Use • World-wide scale
• User Tracking w/HTTP
• User Tracking w/HTTP
Challenges Challenges
• No cacheability • Limited User
• Separate, smaller Experience
• User tracking
streaming
• Bandwidth Use
networks
(20% watched)

25. Smooth Streaming
http://iis.net/extensions/SmoothStreaming

27. 04
06
08
Packet Packet Packet Packet Packet

28. 00
02
04
06
08
00 02 04 06 08
Bit Rate
Heuristics

32. Experience
Capture Create UX Deliver Experience
Encode
Expression
Encoder 2

39. http://www.openvideoplayer.com

43. Capture Encode Deliver Experience
Expression
Encoder 2
Design Develop
Expression Visual
Blend 2 Studio 2008

47. http://silverlight.net/GetStarted

49. http://silverlight.net
http://microsoft.com/expression
http://iis.net/Media
http://alexzambelli.com/blog/

50. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.