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Wireframes That
Work

Aaron Adams
Cynergy Systems
Introduction
Introduction
Design and Real Life
Design Matters
Design Matters
Design Matters
Purpose-Driven Design
Who Owns This?
Design
                    Technology
                                    Functionality
                        Users
                 Marketing
Who Owns This?



                                            Content
                                 Business Plan
Design
                    Technology
                    Technology
                                    Functionality
                        Users
                 Marketing
Who Owns This?



                                            Content
                                 Business Plan
The Players
The Players
The Players
The Players: We All Have Baggage
Discovery + Design
Discovery + Design
Discovery + Design: Context
Discovery + Design: Workflow
Discovery + Design: Workflow
Discovery + Design: Turn Off Your Computer
Discovery + Design
Discovery + Design
Discovery + Design
Discovery + Design
UX is experience, not read-only. The earlier we can begin real immersion the better.
    Observations




                                    It hasn't been hard to make things
                                          look interesting or cool.
                                    Usefulness and joy can be elusive.
UX is experience, not read-only. The earlier we can begin real immersion the better.
    Observations




                                       Good design is good iteration.
                                       Good iteration requires good
                                              relationships.
UX is experience, not read-only. The earlier we can begin real immersion the better.
    Observations




                                             Design like an architect,
                                              refine like a sculptor.
UX is experience, not read-only. The earlier we can begin real immersion the better.
    Observations




                                            Don’t be a usability nazi.
UX is experience, not read-only. The earlier we can begin real immersion the better.
    Observations




                                      In software, the desired goal is
                                     often a disruptive solution in the
                                     marketplace. Know that this may
                                       require a disruptive process.
UX is experience, not read-only. The earlier we can begin real immersion the better.
    Observations




                                         You can afford to be iterative.
UX is experience, not read-only. The earlier we can begin real immersion the better.
    Observations




                                                           SketchFlow
Thank You

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Wireframes That Work: Designing (Rich Internet) Applications