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A Breakthrough Approach to Nutrition Services
Good Measures, LLC
Sixty State Street, Suite 700
Boston, MA 02109
© Copyright 2014 Good Measures, LLC

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Good Measures has developed a breakthrough approach to help people
better manage their eating and exercise habits…

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The new approach combines the expertise of Registered Dietitians
and other clinical experts with the power of a state-of-the-art digital
platform…
State-of-the-art
Clinical technology
experts

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A more cost effective approach is important because there is a growing
body of research that documents the powerful link between improved
eating and exercise habits and the reduction in the incidence of…and
the reduction of complications related to…a wide variety of “nutrition
sensitive” medical conditions…
• Arthritis
• Renal disease
• Celiac disease
• Infertility
• Excess weight
• Obesity
• Pre-diabetes/diabetes
• Heart disease
• High cholesterol
• Hypertension
• Cancer
• Osteoporosis

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The scale of the need (and the potential for impact) is quite large…
115 million
• Arthritis
• Renal disease
• Celiac disease
• Infertility
• Excess weight
• Obesity
• Pre-diabetes/diabetes
• Heart disease
• High cholesterol
• Hypertension
• Cancer
• Osteoporosis
99 million
76 million 200 million

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The monumental shifts that are now underway related to value based
compensation will make the role of behavior change related to eating
and exercise ever more important in the health management mix…
Medication Surgery
Behavior
change related
to eating and
exercise

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The Good Measures approach is being increasingly recognized by
clinical leaders…
“…I know our joint efforts will
be instrumental in
addressing the obesity and
diabetes pandemics.”
John Brooks,
President and CEO of Joslin

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And by academic leaders…
…Maybe Good Measures’ model
provides a glimpse into the future
of health and fitness apps. Their
usefulness might lie less in
compiling and providing information
than in creating powerful
connections among people…

9. Current tools for facilitating behavior change related to eating and
exercise are not adequate…with too many rules to follow and limited
access to clinical support and expertise…
Body Mass Index?
“Good” foods and
“bad” foods
MyPlate.gov Guidelines
(replaced the old food pyramid)
FDA
food labels
9
The relevant question:
I wonder wh at I should
have for lunch?

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The new approach incorporates the power of the Good Measures
Index(GMI) and the concept of Contextual Nutrition, two
breakthrough patent-pending ideas that make it possible for an
individual to meet his/her unique nutritional needs while honoring his/
her personal eating and exercise preferences…
State-of-the-art
technology
Clinical
nutrition
expertise
Concepts that facilitate behavior change:
• Good Measures Index (GMI)
• Contextual Nutrition

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The first step is for your Registered Dietitian to generate reasonable
estimates of your nutritional needs and to help you assemble
information related to your eating habits and food preferences…
• Your food preferences"
(your 200 foods)"
• Your food allergies"
• Other food restrictions"
• Snack habits"
• Etc."
YOUR "
nutritional needs "
YOUR "
eating habits"
• Calorie goal
• % cal from protein
• % cal from carbs
• % cal from fat
• Enough fiber
• Not too much cholesterol
• Not too much sodium
• Not too much sat fat
• Enough calcium
• Enough potassium
• Enough Vitamin D
• Etc.
Based on age, gender, activity level, medical
conditions, medications, etc."

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Knowing YOUR nutritional needs and YOUR eating habits makes it
possible to estimate your nutritional deficits and excesses…"
YOUR "
nutritional needs "
YOUR "
eating habits"
Nutritional deficits and excesses

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Being aware of your deficits and excesses is interesting information for
you and your Registered Dietitian…but figuring out what you can eat next
that will SIMULTANEOUSLY help fill your deficits without adding
significantly to your excesses is the important puzzle….."
YOUR "
nutritional needs "
YOUR "
eating habits"

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The Good Measures Index (GMI) is simply a number that summarizes
your deficits and excesses…it is a measure of how well YOUR eating
habits/patterns are addressing YOUR nutritional needs…."
YOUR "
nutritional needs "
YOUR "
eating habits"

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The Good Measures Index (GMI) makes it possible to understand how
well a particular meal or snack SIMULTANEOUSLY fills your nutritional
deficits without overwhelming your nutritional excesses…"
+4.1 +2.8 +1.3
With the power of the GMI, you can assess the impact that your favorite
meals would have on your GMI or you can see how well the various meals in
one or more of the Good Measures meal libraries would meet your current
needs:"
• Mediterranean meal options"
• Joslin meal options"
• Diabetes prevention options"
• USDA meal options"
• Etc."
Increase in
the Good
Measures
Index (GMI)

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Being able to understand the personalized impact of meals and snacks is
powerful, but the Good Measures Index (GMI) also makes it possible to
go the next step…it makes it possible to provide “optimal” meal and snack
suggestions…"
“Optimal” Suggestions !
Meals and snacks that are “optimal” for
you right now selected from:"
• Meals composed using your 200 foods, and"
• Meals from the Good Measures meals
libraries."

17. 10 “optimal for you” new food
suggestions for each food group (out
of the 23,000 foods available in most
supermarkets)"
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And finally, the Good Measures Index (GMI) makes it possible to identify
“optimal” new foods for you to consider trying…"
“Optimal” Suggestions !
Meals and snacks that are “optimal” for
you right now selected from:"
• Meals composed using your 200 foods, and"
• Meals from the Good Measures meals
libraries."

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Being able to evaluate how well a meal or snack option meets your
needs at a moment in time is the essence of the Contextual Nutrition
concept… "
Person-focused
Contextual Nutrition
Food-focused
Nutrition

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Person-focused Contextual Nutrition is particularly powerful for
individuals with “nutrition sensitive” chronic conditions… "
• Pre-diabetes/diabetes
• Heart disease
• High cholesterol
• Hypertension
• Cancer
• Osteoporosis
• Arthritis
• Renal disease
• Celiac disease
• Infertility
• Excess weight
• Obesity

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Good Measures can be used as a stand-alone approach…

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Or, the Good Measures approach can act as an amplifier to other
approaches…
• Weight Watchers
• DASH Diet
• The Zone Diet
• Etc.

22. “My Good Measures Index is 81. What’s yours?”