SlideShare una empresa de Scribd logo
1 de 20
Descargar para leer sin conexión
10 Digital Marketing
Strategies to Attract
More Patients
Patrick Goodness, CEO: The Goodness Company:
Global Healthcare Marketing

www.GoodnessHealthcareMarketing.com
Goal of
Healthcare
Marketing
Attract the Right Patient,
with the Right Message
at the Right Time.

The Goodness Company: Healthcare Marketing
Active vs. Passive Patient Marketing
Intuitive & Interactive Site Design

88%-92%
of Potential Patients
will Find You and/or
Research You Online

Your Website
is Your First
Brand Impression

The Goodness Company: Healthcare Marketing
No Website = You Do Not Exist
Poor Design + Poor Grammar =

Negative Brand Introduction Experience

The Goodness Company: Healthcare Marketing
Good Websites
•
•

Good Websites Answer Patient
Questions Before They Have a
Chance to Ask Them

•

Good Websites Allow Patients
to Say “YES” on Every Page

•

The Goodness Company: Healthcare Marketing

Good Websites Are Intuitive

Good Websites Have a Clear
Call to Action
Social Media Marketing
Social Media is About Building Relationships…Not Selling

• Offer Valuable Content &
Interesting News
• Commit or Quit

• Social Media is Ideal for
Testimonials
• Encourage Participation
• Pay Attention to Comments

The Goodness Company: Healthcare Marketing
SEO and SEM
SEO: Search Engine Optimization
• If Patients Cannot Find You…
They Cannot Do Business with You
• First Page Google &
YouTube Results Matter
• Know Your Patients:
Know How They Search
• Every Page in Your Website Should
Have a Clear SEO Goal
• Good SEO Takes Time.
No Overnight Results.

The Goodness Company: Healthcare Marketing
SEO and SEM
SEM: Paid Search

You Gotta Pay to Play:
Google – Facebook – Yahoo – Bing
Test –Track – Refine

The Goodness Company: Healthcare Marketing
Online Video
By 2015

80%
of All Internet
Traffic Will be
Video-Based

The Goodness Company: Healthcare Marketing
Online Video
• Videos are Key to
Relationship Marketing
• Know – Like –Trust
• Video is Key to SEO
Success
• Videos Should Be 2-3
Minutes in Length
• YouTube vs. Vimeo

The Goodness Company: Healthcare Marketing
Mobile Sites
(Is Your Site Ready for the Mobile Age?)

The Goodness Company: Healthcare Marketing

• The Future of Information is Mobile:
Phones/Tablets
• Make Your Site Mobile Ready
• Simple-Clear Call to Action –
Easy to Respond
Content Marketing
(Articles/Blogging/Public Relations)

• Content is the Key to
Online Success
• Good Quality –
Well Written Content

• Offer Valuable Information –
Build Trust

The Goodness Company: Healthcare Marketing
Content Marketing
(Articles/Blogging/Public Relations)

Become an Authority:
Articles & Blogging
Content is Critical for Improved
Google Ranking

Contribute Content to Industry Sites
Public Relations: Tell Your Story

The Goodness Company: Healthcare Marketing
More Marketing Sources
Targeted Digital Media Advertising
• Website Sponsorships

• Banner Advertising
• Google Ad Words – Facebook
• Develop Email Newsletter

The Goodness Company: Healthcare Marketing
More Marketing Sources
Tracking and Analytics (Test and Verify)
• Invest & Test

• Reward Requires Risk
• Experience Counts:
Professional Healthcare Marketing

The Goodness Company: Healthcare Marketing
More Marketing Sources
Integrate Digital Media with Traditional Media
• TV – Radio – Magazines – Direct Mail

• Market Research
• Niche Market Media
• Cooperative Marketing
with Facilitators

The Goodness Company: Healthcare Marketing
How to Build & Close Sales
Faster Than Your Competition
•

Find Your Niche-Own It

•

Partnerships/Endorsements

•

Don’t Sell. Solve Problems.

Trust = Sales

The Goodness Company: Healthcare Marketing
Final Thoughts
• Marketing is a Long-Term
Investment: 2-5 Years
• Discover Your Brand:
Partner: Invest
• The Market Rewards Visionary Leaders

www.GoodnessHealthcareMarketing.com
Patrick Goodness, CEO
The Goodness Company:
Advertising, Marketing & Public Relations
www.GoodnessCompany.com
www.Facebook.com/GoodnessCompany

312-205-6424 x10

Más contenido relacionado

La actualidad más candente

Tips for Successful Relationship Marketing
Tips for Successful Relationship MarketingTips for Successful Relationship Marketing
Tips for Successful Relationship MarketingRedi-Data Admin
 
How to benefit from consumer feedback
How to benefit from consumer feedbackHow to benefit from consumer feedback
How to benefit from consumer feedbackMyra Golden
 
Social Media for Small Business- Social Customer Service
Social Media for Small Business- Social Customer Service Social Media for Small Business- Social Customer Service
Social Media for Small Business- Social Customer Service Oasis Solutions Group
 
Brand your Business with the Right Technology
Brand your Business with the Right TechnologyBrand your Business with the Right Technology
Brand your Business with the Right TechnologyKenneth Bator
 
Customer reviews webinar
Customer reviews webinarCustomer reviews webinar
Customer reviews webinarOptinSMART
 
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
 
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
 
How to Convert Warm Leads that Convert on a Shoestring Budget
How to Convert Warm Leads that Convert on a Shoestring BudgetHow to Convert Warm Leads that Convert on a Shoestring Budget
How to Convert Warm Leads that Convert on a Shoestring BudgetJody Layne
 
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
 
Elyse Tager - Constant Contact
Elyse Tager - Constant ContactElyse Tager - Constant Contact
Elyse Tager - Constant ContactOur Social Times
 
How to get Personal with Marketing Automation
How to get Personal with Marketing AutomationHow to get Personal with Marketing Automation
How to get Personal with Marketing AutomationGetResponse
 
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
 
LSA Bootcamp Detroit: Welcome and Overview (LSA)
LSA Bootcamp Detroit: Welcome and Overview (LSA)LSA Bootcamp Detroit: Welcome and Overview (LSA)
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
 
Online reputation management
Online reputation managementOnline reputation management
Online reputation managementtexasrm
 
Marketing for e-commerce
Marketing for e-commerceMarketing for e-commerce
Marketing for e-commerceMyrahDavid
 
Boost Your Profits - Customer Loyalty for the Local Business
Boost Your Profits - Customer Loyalty for the Local BusinessBoost Your Profits - Customer Loyalty for the Local Business
Boost Your Profits - Customer Loyalty for the Local BusinessLiftSocial Digital Marketing
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
 
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...Julia Grosman
 
September 2011 - Marketing Roundtable - David Lewan
September 2011 - Marketing Roundtable - David LewanSeptember 2011 - Marketing Roundtable - David Lewan
September 2011 - Marketing Roundtable - David LewanAnnArborSPARK
 

La actualidad más candente (20)

Tips for Successful Relationship Marketing
Tips for Successful Relationship MarketingTips for Successful Relationship Marketing
Tips for Successful Relationship Marketing
 
How to benefit from consumer feedback
How to benefit from consumer feedbackHow to benefit from consumer feedback
How to benefit from consumer feedback
 
Social Media for Small Business- Social Customer Service
Social Media for Small Business- Social Customer Service Social Media for Small Business- Social Customer Service
Social Media for Small Business- Social Customer Service
 
Brand your Business with the Right Technology
Brand your Business with the Right TechnologyBrand your Business with the Right Technology
Brand your Business with the Right Technology
 
Customer reviews webinar
Customer reviews webinarCustomer reviews webinar
Customer reviews webinar
 
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...
 
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)
 
How to Convert Warm Leads that Convert on a Shoestring Budget
How to Convert Warm Leads that Convert on a Shoestring BudgetHow to Convert Warm Leads that Convert on a Shoestring Budget
How to Convert Warm Leads that Convert on a Shoestring Budget
 
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
 
Elyse Tager - Constant Contact
Elyse Tager - Constant ContactElyse Tager - Constant Contact
Elyse Tager - Constant Contact
 
How to get Personal with Marketing Automation
How to get Personal with Marketing AutomationHow to get Personal with Marketing Automation
How to get Personal with Marketing Automation
 
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
 
LSA Bootcamp Detroit: Welcome and Overview (LSA)
LSA Bootcamp Detroit: Welcome and Overview (LSA)LSA Bootcamp Detroit: Welcome and Overview (LSA)
LSA Bootcamp Detroit: Welcome and Overview (LSA)
 
Online reputation management
Online reputation managementOnline reputation management
Online reputation management
 
Marketing for e-commerce
Marketing for e-commerceMarketing for e-commerce
Marketing for e-commerce
 
Factors that make an affiliate site profitable thoughtful minds
Factors that make an affiliate site profitable   thoughtful mindsFactors that make an affiliate site profitable   thoughtful minds
Factors that make an affiliate site profitable thoughtful minds
 
Boost Your Profits - Customer Loyalty for the Local Business
Boost Your Profits - Customer Loyalty for the Local BusinessBoost Your Profits - Customer Loyalty for the Local Business
Boost Your Profits - Customer Loyalty for the Local Business
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive Together
 
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
Melissa Metcalf - Developing Customer Empathy and Establishing an Emotional C...
 
September 2011 - Marketing Roundtable - David Lewan
September 2011 - Marketing Roundtable - David LewanSeptember 2011 - Marketing Roundtable - David Lewan
September 2011 - Marketing Roundtable - David Lewan
 

Similar a 2013 Patrick Goodness lecture at the 6th Annual World Medical Tourism Congress

Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011WordCamp Edmonton 2011
 
Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014Impression Marketing
 
Healthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing:  Managing Chaotic MarketingHealthcare Content Marketing:  Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic MarketingAnne Moss Rogers
 
Gauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJGauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJStanley Gauss
 
Top Drivers of Marketing Success – What to Budget for in 2015
Top Drivers of Marketing Success – What to Budget for in 2015Top Drivers of Marketing Success – What to Budget for in 2015
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
 
Reputation management tools
Reputation management toolsReputation management tools
Reputation management toolsjohnprabhu333
 
HIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing PresentationHIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing PresentationVisionary Marketing
 
Does Your Business Need A Website?
Does Your Business Need A Website?Does Your Business Need A Website?
Does Your Business Need A Website?Awesome Biz Online
 
What are 5 ways to Get More Patients in a Dental Office.pptx
What are 5 ways to Get More Patients in a Dental Office.pptxWhat are 5 ways to Get More Patients in a Dental Office.pptx
What are 5 ways to Get More Patients in a Dental Office.pptxmConsent
 
Internet Marketing Boot Camp
Internet Marketing Boot CampInternet Marketing Boot Camp
Internet Marketing Boot CampVistaprint
 
Market Exclusive Internet Strategy
Market Exclusive Internet StrategyMarket Exclusive Internet Strategy
Market Exclusive Internet StrategyBob Miller
 
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ..."Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionGrowth Hacking Asia
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionLesley Robinson
 
WSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robinWSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robinRobin Stienberg
 
Wsq promote products and services on social media robin
Wsq promote products and services on social media   robinWsq promote products and services on social media   robin
Wsq promote products and services on social media robinRobin Stienberg
 

Similar a 2013 Patrick Goodness lecture at the 6th Annual World Medical Tourism Congress (20)

Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
 
Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014
 
Healthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing:  Managing Chaotic MarketingHealthcare Content Marketing:  Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic Marketing
 
Effective Content Marketing
Effective Content MarketingEffective Content Marketing
Effective Content Marketing
 
Gauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJGauss Digital Marketing Seminar- Beach Haven NJ
Gauss Digital Marketing Seminar- Beach Haven NJ
 
Top Drivers of Marketing Success – What to Budget for in 2015
Top Drivers of Marketing Success – What to Budget for in 2015Top Drivers of Marketing Success – What to Budget for in 2015
Top Drivers of Marketing Success – What to Budget for in 2015
 
Reputation management tools
Reputation management toolsReputation management tools
Reputation management tools
 
HIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing PresentationHIA-LI Digital Marketing Presentation
HIA-LI Digital Marketing Presentation
 
Does Your Business Need A Website?
Does Your Business Need A Website?Does Your Business Need A Website?
Does Your Business Need A Website?
 
What are 5 ways to Get More Patients in a Dental Office.pptx
What are 5 ways to Get More Patients in a Dental Office.pptxWhat are 5 ways to Get More Patients in a Dental Office.pptx
What are 5 ways to Get More Patients in a Dental Office.pptx
 
The New Internet
The New InternetThe New Internet
The New Internet
 
Internet Marketing Boot Camp
Internet Marketing Boot CampInternet Marketing Boot Camp
Internet Marketing Boot Camp
 
Market Exclusive Internet Strategy
Market Exclusive Internet StrategyMarket Exclusive Internet Strategy
Market Exclusive Internet Strategy
 
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ..."Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer Acquisition
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer Acquisition
 
WSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robinWSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robin
 
Marketing Tips for Small Businesses
Marketing Tips for Small BusinessesMarketing Tips for Small Businesses
Marketing Tips for Small Businesses
 
Wsq promote products and services on social media robin
Wsq promote products and services on social media   robinWsq promote products and services on social media   robin
Wsq promote products and services on social media robin
 
Digital marketing workshop 2013
Digital marketing workshop 2013Digital marketing workshop 2013
Digital marketing workshop 2013
 

Último

My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communicationsseijibrown2
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016seijibrown2
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfseijibrown2
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japanseijibrown2
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, MaineVisit Portland
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaKona Ocean Adventures
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsseijibrown2
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxChung Yen Chang
 
What Are The Best Locations In Aruba For A Thrilling Kayak Adventure
What Are The Best Locations In Aruba For A Thrilling Kayak AdventureWhat Are The Best Locations In Aruba For A Thrilling Kayak Adventure
What Are The Best Locations In Aruba For A Thrilling Kayak AdventureDelphi Watersports
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentencyseijibrown2
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfseijibrown2
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classseijibrown2
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTime for Sicily
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolApostolos Syropoulos
 
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On MauiExploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On MauiMakena Coast Charters
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptxkittustudy7
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificateseijibrown2
 

Último (17)

My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communications
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdf
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japan
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In Kona
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international students
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
 
What Are The Best Locations In Aruba For A Thrilling Kayak Adventure
What Are The Best Locations In Aruba For A Thrilling Kayak AdventureWhat Are The Best Locations In Aruba For A Thrilling Kayak Adventure
What Are The Best Locations In Aruba For A Thrilling Kayak Adventure
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentency
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdf
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications class
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and Convenience
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of school
 
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On MauiExploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificate
 

2013 Patrick Goodness lecture at the 6th Annual World Medical Tourism Congress

  • 1. 10 Digital Marketing Strategies to Attract More Patients Patrick Goodness, CEO: The Goodness Company: Global Healthcare Marketing www.GoodnessHealthcareMarketing.com
  • 2. Goal of Healthcare Marketing Attract the Right Patient, with the Right Message at the Right Time. The Goodness Company: Healthcare Marketing
  • 3. Active vs. Passive Patient Marketing Intuitive & Interactive Site Design 88%-92% of Potential Patients will Find You and/or Research You Online Your Website is Your First Brand Impression The Goodness Company: Healthcare Marketing
  • 4. No Website = You Do Not Exist
  • 5. Poor Design + Poor Grammar = Negative Brand Introduction Experience The Goodness Company: Healthcare Marketing
  • 6. Good Websites • • Good Websites Answer Patient Questions Before They Have a Chance to Ask Them • Good Websites Allow Patients to Say “YES” on Every Page • The Goodness Company: Healthcare Marketing Good Websites Are Intuitive Good Websites Have a Clear Call to Action
  • 7. Social Media Marketing Social Media is About Building Relationships…Not Selling • Offer Valuable Content & Interesting News • Commit or Quit • Social Media is Ideal for Testimonials • Encourage Participation • Pay Attention to Comments The Goodness Company: Healthcare Marketing
  • 8. SEO and SEM SEO: Search Engine Optimization • If Patients Cannot Find You… They Cannot Do Business with You • First Page Google & YouTube Results Matter • Know Your Patients: Know How They Search • Every Page in Your Website Should Have a Clear SEO Goal • Good SEO Takes Time. No Overnight Results. The Goodness Company: Healthcare Marketing
  • 9. SEO and SEM SEM: Paid Search You Gotta Pay to Play: Google – Facebook – Yahoo – Bing Test –Track – Refine The Goodness Company: Healthcare Marketing
  • 10. Online Video By 2015 80% of All Internet Traffic Will be Video-Based The Goodness Company: Healthcare Marketing
  • 11. Online Video • Videos are Key to Relationship Marketing • Know – Like –Trust • Video is Key to SEO Success • Videos Should Be 2-3 Minutes in Length • YouTube vs. Vimeo The Goodness Company: Healthcare Marketing
  • 12. Mobile Sites (Is Your Site Ready for the Mobile Age?) The Goodness Company: Healthcare Marketing • The Future of Information is Mobile: Phones/Tablets • Make Your Site Mobile Ready • Simple-Clear Call to Action – Easy to Respond
  • 13. Content Marketing (Articles/Blogging/Public Relations) • Content is the Key to Online Success • Good Quality – Well Written Content • Offer Valuable Information – Build Trust The Goodness Company: Healthcare Marketing
  • 14. Content Marketing (Articles/Blogging/Public Relations) Become an Authority: Articles & Blogging Content is Critical for Improved Google Ranking Contribute Content to Industry Sites Public Relations: Tell Your Story The Goodness Company: Healthcare Marketing
  • 15. More Marketing Sources Targeted Digital Media Advertising • Website Sponsorships • Banner Advertising • Google Ad Words – Facebook • Develop Email Newsletter The Goodness Company: Healthcare Marketing
  • 16. More Marketing Sources Tracking and Analytics (Test and Verify) • Invest & Test • Reward Requires Risk • Experience Counts: Professional Healthcare Marketing The Goodness Company: Healthcare Marketing
  • 17. More Marketing Sources Integrate Digital Media with Traditional Media • TV – Radio – Magazines – Direct Mail • Market Research • Niche Market Media • Cooperative Marketing with Facilitators The Goodness Company: Healthcare Marketing
  • 18. How to Build & Close Sales Faster Than Your Competition • Find Your Niche-Own It • Partnerships/Endorsements • Don’t Sell. Solve Problems. Trust = Sales The Goodness Company: Healthcare Marketing
  • 19. Final Thoughts • Marketing is a Long-Term Investment: 2-5 Years • Discover Your Brand: Partner: Invest • The Market Rewards Visionary Leaders www.GoodnessHealthcareMarketing.com
  • 20. Patrick Goodness, CEO The Goodness Company: Advertising, Marketing & Public Relations www.GoodnessCompany.com www.Facebook.com/GoodnessCompany 312-205-6424 x10