With over 2,000+ registered delegates, the 6th annual World Medical Tourism Congress hosts speakers from a variety of backgrounds and over 20 different countries.
Patrick Goodness, the Founder & CEO of The Goodness Company offers you his thoughts on marketing strategies to attract more patients.
Reflective Essay for global competency certificate
2013 Patrick Goodness lecture at the 6th Annual World Medical Tourism Congress
1. 10 Digital Marketing
Strategies to Attract
More Patients
Patrick Goodness, CEO: The Goodness Company:
Global Healthcare Marketing
www.GoodnessHealthcareMarketing.com
3. Active vs. Passive Patient Marketing
Intuitive & Interactive Site Design
88%-92%
of Potential Patients
will Find You and/or
Research You Online
Your Website
is Your First
Brand Impression
The Goodness Company: Healthcare Marketing
6. Good Websites
•
•
Good Websites Answer Patient
Questions Before They Have a
Chance to Ask Them
•
Good Websites Allow Patients
to Say “YES” on Every Page
•
The Goodness Company: Healthcare Marketing
Good Websites Are Intuitive
Good Websites Have a Clear
Call to Action
7. Social Media Marketing
Social Media is About Building Relationships…Not Selling
• Offer Valuable Content &
Interesting News
• Commit or Quit
• Social Media is Ideal for
Testimonials
• Encourage Participation
• Pay Attention to Comments
The Goodness Company: Healthcare Marketing
8. SEO and SEM
SEO: Search Engine Optimization
• If Patients Cannot Find You…
They Cannot Do Business with You
• First Page Google &
YouTube Results Matter
• Know Your Patients:
Know How They Search
• Every Page in Your Website Should
Have a Clear SEO Goal
• Good SEO Takes Time.
No Overnight Results.
The Goodness Company: Healthcare Marketing
9. SEO and SEM
SEM: Paid Search
You Gotta Pay to Play:
Google – Facebook – Yahoo – Bing
Test –Track – Refine
The Goodness Company: Healthcare Marketing
10. Online Video
By 2015
80%
of All Internet
Traffic Will be
Video-Based
The Goodness Company: Healthcare Marketing
11. Online Video
• Videos are Key to
Relationship Marketing
• Know – Like –Trust
• Video is Key to SEO
Success
• Videos Should Be 2-3
Minutes in Length
• YouTube vs. Vimeo
The Goodness Company: Healthcare Marketing
12. Mobile Sites
(Is Your Site Ready for the Mobile Age?)
The Goodness Company: Healthcare Marketing
• The Future of Information is Mobile:
Phones/Tablets
• Make Your Site Mobile Ready
• Simple-Clear Call to Action –
Easy to Respond
14. Content Marketing
(Articles/Blogging/Public Relations)
Become an Authority:
Articles & Blogging
Content is Critical for Improved
Google Ranking
Contribute Content to Industry Sites
Public Relations: Tell Your Story
The Goodness Company: Healthcare Marketing
15. More Marketing Sources
Targeted Digital Media Advertising
• Website Sponsorships
• Banner Advertising
• Google Ad Words – Facebook
• Develop Email Newsletter
The Goodness Company: Healthcare Marketing
16. More Marketing Sources
Tracking and Analytics (Test and Verify)
• Invest & Test
• Reward Requires Risk
• Experience Counts:
Professional Healthcare Marketing
The Goodness Company: Healthcare Marketing
17. More Marketing Sources
Integrate Digital Media with Traditional Media
• TV – Radio – Magazines – Direct Mail
• Market Research
• Niche Market Media
• Cooperative Marketing
with Facilitators
The Goodness Company: Healthcare Marketing
18. How to Build & Close Sales
Faster Than Your Competition
•
Find Your Niche-Own It
•
Partnerships/Endorsements
•
Don’t Sell. Solve Problems.
Trust = Sales
The Goodness Company: Healthcare Marketing
19. Final Thoughts
• Marketing is a Long-Term
Investment: 2-5 Years
• Discover Your Brand:
Partner: Invest
• The Market Rewards Visionary Leaders
www.GoodnessHealthcareMarketing.com
20. Patrick Goodness, CEO
The Goodness Company:
Advertising, Marketing & Public Relations
www.GoodnessCompany.com
www.Facebook.com/GoodnessCompany
312-205-6424 x10