my perspective to web 2.0 the key principles involved in building web 2.0 businesses

1. Web 2.0 Two for the money..

2. The action is at a client somewhere near the USER…. The application should be as intelligent as the customer. Cues to ensure that user interested and stays AJAX. Flex. DHTML. Flash. XML. Instant gratification 1

3. Easy to use… …Entice One Click Clear Forms Large Colorful Context help & Guides No Excess Baggage Fast & furious Large Text. Insta-Help. CSS. Self-Help. Interactive. Be Simple.. 2

4. Let the crowd be the puller Crowd sourcing Social networking Person to Person Help build an individual’s network P2P referencing - suggestions Tags. Blogs. Easy Search. Connecting. Communities. Don’t be a crowd puller… Don’t Interfere 3

5. Each transaction has a purpose.. Users don’t have the time or patience Some thing fundamentally different More services? – SSO Large Text. Insta-Help. CSS. Fast-Load. Dynamism Be focused.. 4

6. Easy Upload…. … .Easier Retrieval Users content is generally unstructured Rich Multi-media content Text Search. Multimedia. Tagging. Unstructured Info. 5

7. Translate Rich content to obviate the need for desktop software Continuous feature enhancement Share Tags. Blogs. Easy Search. P2P. Software as a Service. SAAS Why Buy?... Use & grow 6

8. Scalable. Zero-Price. XTreme-Processes. Bottom of the pyramid Large Volume Minimal Cash Out Re-define Zero Hurdles for use Highly scalable infrastructure 7

9. It is all about the user.. What they can do, receive, achieve.. Simplification to user Users ego should be massaged. AJAX. Flex. DHTML. Flash. It is not about the service… 8

10. 2 Bars of SOAP… … .and a clean body of code Wsdl. External services. Become one. Service Architecture Modular Loosely coupled Action driven Reach out to others Others reach out to you. 9

11. Why re-invent the wheel? … finally its not about technology.. Platforms. Modules. Projects. Open Sourcing.. Encourage innovation Re-use Low cost of capital Contribute back 10

12. Server armies. Code swarms. Clusters. X86. In-Memory. Small is beautiful.. Small simple servers Clustering Always working Backend Processes Loosely coupled 11

13. Knowledge workers drive.. CI Work is Fun. Work is challenge. Work is equal. Continuous Innovation Attract & retain Self-Innovate 12