A presentation given by Joel Popoff (Marketing Director at Powered By Search) and Goran Popovic (Digital Marketing Specialist at PBS) on the topic of business blogging. It covers all steps of the process, from the research phase to actual content marketing. This presentation was intended to accompany the talk, so for more details, check our Writer's Guide to Never Creating a Bad Blog Post. http://connect.poweredbysearch.com/the-writers-guide-never-writing-bad-blog-post