These are slides from Borrell Associates' latest forecast for local online advertising in 2012. The deck includes a half-dozen charts and graphics from Borrell's 2012 Budgeting report, published Nov. 15, 2012.

1. To be released Nov. 15, 2011
at www.borrellassociates.com
November 2011 Preview of charts & graphics from the report

2. See your market’s data at www.adspending.com

3. Local Online Advertising, 2000-2012
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• Flattened from 2008-2010
• Resurgence in 2011-12
• $15.7 billion in 2011
• $18.5 billion in 2012
• 2012 growth rate: 18%
© 2011 Borrell Associates Inc. All Rights Reserved.

4. 2012
Local Online Advertising by Format & Seller
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© 2011 Borrell Associates Inc. All Rights Reserved.

5. Change in Share for Local Media, 2002-2012
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Share
Of Local
Online
Advertising
© 2011 Borrell Associates Inc. All Rights Reserved.

6. Mobile
Advertising
Quickly
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Dominates
Local Online
Spending
© 2011 Borrell Associates Inc. All Rights Reserved.

7. Top 20 Growth Markets for Local Online
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© 2011 Borrell Associates Inc. All Rights Reserved.

8. Thank You!
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To test drive our Online Compass or schedule a free walk-
through of ad spending patterns in your local market with
one of our analysts, visit www.adspending.com.
© 2011 Borrell Associates Inc. All Rights Reserved.