These slides were presented at the beginning of a NetNewsCheck webinar Thursday, Oct. 4, 2012, by Borrell Associates CEO Gordon Borrell. For the narrative, download the deck and look in the notes for each slide.
2. For the narrative of this presentation,
click “Save File” on the slide frame (above)
and download the presentation. See the narrative
in the notes beneath each slide.
4. Newspaper Print Ad Forecast
0.5% growth in advertising in 2013
1.7% growth in 2014
1% to 1.5% annual growth beyond that
Smaller newspapers grow by high single digits
Metro papers decline for foreseeable future
7. Local Online Ad Sales in 2013
30% overall growth in most local markets
Untargeted banner sales decline -3%
Targeted banner sales increase 105%
Online video ad sales up 43%
Little growth for “bundled” print+digital sales
10. Don’t Miss This Event!
Join us for the largest gathering of local digital media executives. For information,
Visit borrellassociates.com and click on “conference.”
11. Questions?
Gordon Borrell, CEO
Phone: 757-221-6641
Email: gborrell@borrellassociates.com
Website: www.borrellassociates.com
LinkedIn Group: Local Advertising & Marketing Trends
Notas del editor
Kathy first question to Gordon: Gordon Borrell I’ve seen forecasts of newspaper revenue falling again next year, yet you’re seeing smaller and medium sized publishers generating revenue increases. What’s Borrell’s forecast for the industry in 2013?
Kathy first question to Gordon: Gordon Borrell I’ve seen forecasts of newspaper revenue falling again next year, yet you’re seeing smaller and medium sized publishers generating revenue increases. What’s Borrell’s forecast for the industry in 2013?