Social media tools: Google Analytics, URL Shortener & Klout (Social Influence Measurement Tool) at SES Shanghai 2012 - by Gordon Choi (www.gordonchoi.com)
Powerpoint exploring the locations used in television show Time Clash
Tracking Social Media - Gordon Choi
1. Social Media Tracking
Gordon Choi
April 2012
www.gordonchoi.com
http://www.gordonchoi.com/
2. Social Media Tracking
Tools to Track Social Media:
1. Google Analytics (GA)
2. URL Shorteners
3. Social Influence Measurement Tools
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3. GA Real-time Report
Measure Social Media in REAL TIME! Top referrals,
top locations, top active pages, new vs. returning
visitors - All in REAL TIME!
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4. GA Multi Channel Funnels
Social media’s assisted conversions must be
attributed to the total conversion numbers.
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5. Social Media Tracking
Track the social media button clicks through GA:
1. Facebook Like button
2. Facebook Share button
3. Twitter Tweet button
4. Google +1 button
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6. Social Media Tracking
Add customized GA codes to your buttons
Track Facebook Like button clicks on your site:
_gaq.push(['_trackSocial', 'facebook', 'like', 'http://www.your-
website.com/social.php']);
Track Facebook Share button clicks on your site:
_gaq.push(['_trackSocial', 'facebook', ‘share', 'http://www.your-
website.com/social.php']);
Track Twitter Tweet button clicks on your site:
_gaq.push(['_trackSocial', ‘twitter', ‘tweet', 'http://www.your-
website.com/social.php']);
Click tracking for Google +1 is built-in to GA
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7. Social Media Tracking
Tag your all your Twitter Tweet URLs:
utm_source=twitter
utm_medium=social
utm_term=web+analytics+2.0
utm_campaign =analytics+books
http://www.example.com/?utm_source=twitter&utm_medium=social&utm_term=web%2Banalytics%2B2.0&ut
Use Google’s URL Builder to generate the tagged
URL (or just use Excel):
http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
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