Marketing workshop developed for Petit Miracle hub and their entrepreneur members. Covering elevator pitch, unique selling points and a call to action exercise.

1. Marketing
Workshop
PETIT MIRACLE HUB
Delivered by Dawn Newton 1

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What we will cover
1. Getting to know you (20 mins)
2. Unique selling points (30 mins)
3. Serving your audience (20 mins)
4. Offline to online / online to offline (20 mins)
5. Q & A

3. Getting to know you
 Pair up with someone you do not know
 Share with them your name, your company and your elevator pitch (5 mins each)
 Your partner will then present back to the group all about you and your company
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4. Defining Your Unique Selling Points
- Why Should We Care?
It can be difficult to work out what makes your businesses different.
Example: Take the photography industry. There are hundreds, if not thousands, of photographers out there.
How do you stand out? How do you make yourself different? How do you create an engaging, compelling, powerful
brand?
For starters, think about what makes you, you. Are you a perfectionist, intuitive, soulful, detail-focused, creative,
flamboyant, hip, quirky, any, all or none of the above?
1. Make a list of what makes you, you:



2. If you wanted to be known for something, what would it be?
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5. 3. Now make a list of three competitors you admire and identify what makes you different?
4. Write down five words that describe your brand.
1.
2.
3.
4.
5.
Competitor 1 Difference
Competitor 2 Difference
Competitor 3 Difference
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6. Serving your audience
Write a tweet to elicit each of the reactions below
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Useful Interesting
SurpriseInform
Celebrate Inspire
Delight
Giggle
Belong

7. Offline to online / online to offline
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Social displayed at point of sale : handles & hashtags

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Q&A
Thank you

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Links:
Content calendar
http://scripted.com/content-marketing-2/editorial-calendar-how-to-tips/
Storytelling
http://blog.justgiving.com/how-digital-is-reinvigorating-charity-shops/
https://storify.com/TennysonInsure/social-media-exchange-smex15
How to Define Your Brand
http://www.edgewaysdesign.co.uk/resources/define-your-brand.html
http://www.theguardian.com/small-business-network/2012/dec/03/pitching-products-big-retailers-tips
http://www.marketingdonut.co.uk/marketing/marketing-strategy/branding/ten-ways-to-build-a-brand-for-your-small-business
http://www.thedesigntrust.co.uk/a-graphic-designers-guide-to-creating-a-brand-strategy-for-your-craft-or-design-business/
http://www.thedesigntrust.co.uk/create-launch-creative-product-collection/
10 laws of Social Media
http://www.entrepreneur.com/article/242847
http://www.retailtouchpoints.com/features/retail-success-stories/connecting-social-media-and-the-store