92. YELP
• Started in San Francisco, Oct 2004
• Business Reviews + Social Media
• Over 20 million people uses monthly
• NEW: Yelp for Business Owners
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96. Business Owners
• Respond to Reviews
• Track Views and Reviews
• Offers & Announcements
• Correct Business Information
• Upload Photos
• Communicate with customers
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97.
98. Dealing with Negative Reviews
• Don’t over-react.
• Respond to the reviewer
• resolve the problem if possible, in
public
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