Presentation by Milan Guenther and John Gøtze at the Danish IT Society's EA Conference 2013 at the IT University of Copenhagen, 12 Nov 2013.

1. Enterprise Design and
the Future of Enterprise Architecture
Milan Guenther, Partner, eda.c
John Gøtze, CEO, EA Fellows

2. Agenda!
Introduction!
Experience Journeys!
Enterprise Ecosystems!
The Role of Digital!
!
Enterprise Design!
Enterprise Innovation!
Enterprise Design Framework!
Brief Case Study: eda.c's work with the UN!
!
The Future of Enterprise Architecture!
The changing role of EA and enterprise architects!
Systems Thinking in EA!
Design (Thinking) and EA!
!
Collaboration!
Our retreat - discipline variety, getting to know each other!
Designing the story that goes with an architecture!
Innovating and transforming enterprises!

30. The Future of Enterprise Architecture!
• EA at a tipping
point?!
• ”New Normal”?!
• Balkanization and
Empire Building!
• AaaS …!
!
New challenges …!
The Alignment Trap!
BeyondAlignment.com!

31. Business-IT Alignment!
The degree of fit and integration among
business strategy, IT strategy, business
infrastructure, and IT infrastructure.
Henderson and Venkatraman (1989)"
CBS Library
Apr 2013:!
21.199 peerreviewed articles
about “businessIT alignment”. !
(Ross, Weill and Robertson, 2006)!

32. Business/IT-­‐Alignment
…

33. ”You are now entering!
The Business”!

34. Enterprise Alignment!
”Remember Your Vector Math!”!
=! 0!
Alignment = “the ability of the organization to
operate as ONE by working towards a common
shared vision supported by a well orchestrated
set of strategies and actions”. (Doucet et al,
2009)!

35. Story
Alignment
Get
your
ducks
in
a
row!
Governments
of
Canada
Strategic
Reference
Model
35

37. The
Enterprise
Architect
1.
Change
agent
2.
Communicator
3.
Leader
4.
Manager
5.
Modeler
…
11/11/13
37

38. • Core
enterprise
architects:
experts
in
enterprise
architecture
theory
and
pracAce.
• Implicit
enterprise
architects:
those
who
support
enterprise
architecture
work.
• Applied
enterprise
architects:
those
who
define
enterprise
architecture
requirements.
11/11/13
38

39. 1. Enterprise
architecture
and
related
standards
will
merge
to
become
mainstream.
2. Enterprise
architecture
will
focus
more
on
business
and
service
architecture,
and
less
about
IT.
3. EA
tooling
will
merge
and
evolve
into
seamless
enterprise
management
pracAces.

40. Architecture?
FEAF-­‐II
and
EA3
• A
systemaAc
approach
that
organizes
and
guides
design,
analysis,
planning,
and
documentaAon
acAviAes.
ISO
42010:
• ⟨system⟩
fundamental
concepts
or
properAes
of
a
system
in
its
environment
embodied
in
its
elements,
relaAonships,
and
in
the
principles
of
its
design
and
evoluAon.
<systems>
• ISO
15288:
“are
man-­‐made
and
may
be
configured
with
one
or
more
of
the
following:
hardware,
soWware,
data,
humans,
processes
(e.g.
processes
for
providing
service
to
users),
procedures
(e.g.
operator
instrucAons),
faciliAes,
materials
and
naturally
occurring
enAAes”
11/11/13
·∙
40

41. Frank
Lloyd
Wright
DestrucAon
of
the
box

42. System
Thinking
is
about…..
Wholes
Not
IT
Managing
Complexity
Feedback
Loops
Not
Process
Emergence
Crea<on
of
Purpose
42
Patrick
Hoverstadt

43. VSM
-­‐
ViabLe
System
Model
Governance
Intelligence
Delivery
Monitoring
Co-ordination
Environment
Operations
Patrick
Hoverstadt
(2008)
The
Fractal
OrganizaAon:
CreaAng
sustainable
organizaAons
with
the
Viable
System
Model.
Wiley

44. Which
is
EA
Thinking?
John
Seddon
(2008)
Systems
Thinking
in
the
Public
Sector:
The
Failure
of
the
Reform
Regime....
and
a
Manifesto
for
a
Befer
Way
Triarchy
Press

45. EA
Boundary
Objects
• Ar:facts,
which
are
the
shared
tools,
documents,
models.
• Discourse,
which
is
a
common
language
that
can
be
shared
across
communiAes
of
pracAce.
• Processes,
i.e.,
the
shared
processes,
rouAnes,
and
procedures
that
facilitate
coordinaAon
of
and
between
communiAes
of
pracAce.
Gøtze,
J.,
2013,
The
Changing
Role
of
the
Enterprise
Architect.
Proceedings
of
the
2013
17th
IEEE
InternaAonal
Enterprise
Distributed
Object
CompuAng
Conference
Workshops
(EDOCW
2013),
9-­‐13
September
2013,
Vancouver,
BriAsh
Columbia,
Canada
(eapad.dk)
11/11/13
45

46. DialecAc
skills
Enterprise
architects
must
have
competencies
in
resolving
conflicts,
and
in
crea:ng
consensus,
synthesis
and
common
understanding.
Detect
what
might
establish
that
common
ground
and
the
skill
of
seeking
the
intent
rather
than
just
reading
the
face
value
of
the
words.
11/11/13
Ibid.
46

47. Dialogic
skills
In
facing
wicked
problems,
enterprise
architects
must
focus
more
on
problem-­‐finding
than
problem-­‐solving.
In
analogy
with
craWsmanship,
craW
looks
at
situaAons
in
a
problemfinding
manner.
When
skilled
in
the
craE
of
coopera:on,
and
confident
in
their
ability
to
nego:ate
complexity,
the
architects
can
interact
with
those
who
are
different,
antagonisAc,
or
even
aggressive
towards
them.
Such
dialogic
skills
also
include
listening
well,
behaving
tacGully,
finding
points
of
agreement
and
managing
disagreement,
and
avoiding
frustraAon
in
a
difficult
discussion.
Dialogics,
or
the
dialogical
domain,
is
“that
world
of
talk
that
makes
an
open
social
space,
where
discussion
can
take
an
unforeseen
direcAon”.
Dialogic
conversaAon,
the
“subjunc:ve
mood
in
speech”,
opens
a
“space
of
ambiguity”
within
the
conversaAon,
for
all
parAes
equally.
It
also
facilitates
empathy,
which
should
be
disAnguished
from
sympathy,
as
curiosity
or
wonder
about
an
other,
as
opposed
to
idenAficaAon.
Ibid.,
quoAng
Richard
Sennef’s
“Together”
47

48. Design
and
Architecture

50. Barcelona
Retreat
”Let’s
bring
designers
and
architects
together
for
a
week.”
”We
have
found
that
we
have
a
mutual
interest
in
Enterprise
Design,
which
we
both
work
with,
but
using
different
approaches…
We
think
we
can
learn
a
lot
from
each
other,
and
came
up
with
the
idea
of
this
retreat.
But
then
we
thought
again
-­‐-­‐
why
not
invite
some
of
our
respected
peer
architects
and
designers
to
join
us,
so
we
can
all
learn
together
and
from
each
other?”
John
&
Milan

51. PRINCIPLES
*
Good
Design/Architecture
Principles
*
Do
we
have
principles
to
create
principles?
*
Are
there
characterisAcs
for
principles?
Topics
INTEGRATION
*
EA
Agility
-­‐>
Can
we
look
at
that
using
Service
Design?
*
How
to
design
the
agile
enterprise?
*
Design
Thinking
in
OrganisaAons
*
How
to
discover
&
express
an
aspiraAonal
target
state?
*
Research
and
prototyping
for
Enterprise
Architecture
*
Modeling
and
analyisis
for
Strategic
Design
*
How
to
avoid
MANAGER/MINISTER-­‐CENTRED
DESIGN?
*
Where
do
designers/architects
fit
in
an
organisaAon?
GOVERNANCE
*
Management
/
Governance
/
KPI
-­‐>
How
we
deal
with
it!
*
Governance
*10K
-­‐>
Be
agile?
Be
human?
*
"IT
Governance"
vs.
"Whatever
Governance”
TOOLS
*
Hybrid
Wikis
*
Modelling
and
Tools
*
Enterprise
Repository
for
Design
Work?

52. More
Topics
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
RepresentaAon
What
is
the
measure
of
architecture/design
sucess?
What
is
the
value
we
add?
Do
we
have
documented
the
value
to
do
design?
Where
to
start
with
Design
&
Archictecture?
What's
a
brand
core
idea?
External
Branding
<-­‐>
Internal
Branding
Unique
vs.
Scaling
Designs
How
to
ASSURE
a
design
or
architecture?
Visual
Designers
vs.
"Designer"
-­‐>
It's
not
the
same
(A
drawing
of
a
house
with
a
tree)
Do
we
need
to
hide
our
buzzwords?
Wicked
problems
Extended
hyperconnected
enterprise
ecosystems
Systems
of
InnovaAon
/
DifferenAaAon
/
Record
Taking
the
IT
out
of
EA

53. 1st
Enterprise Design
Retreat!
Case: Executive Master in IT Leadership
at the IT-University of Copenhagen!

54. ITU:
Current
State
• CondiAonal
AccreditaAon
– External
lecturers
vs
researchers
(DVIP/VIP)
issue
– Split
Master
in
IT
into
three
studies
• Un-­‐focused
brand
– Brand
opportunity
with
”new”
Master
• Unclear
role
of
exec-­‐edu
at
the
university
– Staffing,
services,
etc
• ”CreaAve
soluAons”
– Guests,
networks,
partnering
– Pilot
in
digitalizaAon
54

55. Design
Challenge
The
Perfect
Execu:ve
Master
in
IT
Leadership
IdeaAon,
stories:
• Design
for
ExecuAves
• More
”Rock
Stars”,
also
”Jerry
Springer”
• Learning
more
than
Teaching.
• ParAcipants
as
Teachers.
• Space/Place
not
limited
to
ITU
Building
• ”5000
Cool
Places”,
EuroCIO,
Gartner
55

56. University
CapabiliAes
56

57. University
CapabiliAes
Architecture
–
IdenAty
-­‐
Experience
+
double
uptake,
restructuring
work,
and
KPI
work
(”target
meeAngs
vs
meeAng
targets”)
57

58. Digital
ledelse
i
den
offentlige
sektor
Klokken
17
i
Aud
3!
Jimmy
Kevin
Pedersen
Ekstern
lektor
ITU
Senior
Policy
Advisor,
Teknologisk
InsAtut
Adam
Lebech
Kontorchef/Digitaliseringschef
i
Økonomi-­‐
og
Indenrigsministeriet

60. John Gøtze
CEO, EA Fellows
Dragør
john@eafellows.com
@gotze
Milan Guenther
Partner, eda.c
Paris
milan.guenther@eda-c.com
@eda__c