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Learning from the Past,
Preparing for the Future


Andrew Krzmarzick
GovLoop Community Manager
It was 2008. We were all excited.
Myself included:




One Part Professor   One Part Cheerleader
For the last 2 years:




One Part Player     One Part Coach
What it takes to win:




Full complement of committed players,
   common goals…and champions.
What it takes to win:




Commitment, consistency
    …and courage.
GovLoop
Problem:
Millions of government employees working on
similar issues…but how do they connect?


Solution:
Knowledge network where government employees
connect, learn and share: real-time + repository
GovLoop Evolution

                        Reaching	
  out	
  to	
  
                           network	
                                                                        SEP	
  2009:	
  
                                                                                                             20,000	
  
                                                                         JUN	
  2009:	
  
                                                                                                            Members	
  
Passionate	
                                                               10,000	
  
 Federal	
                                                               Members	
  
Employee	
                             JAN	
  2009:	
  
                                      Community	
                                                        Full-­‐Time	
  
                                                                                                          Team	
  
                                        Leaders	
  

            JUN	
  2008:	
                                                      Recognized	
  	
  
                                                    Passionate	
  	
           Need	
  for	
  More	
  
             GovLoop	
                              Volunteers	
  
            Launched	
                                                          Resources	
  
Social Media in the Public Sector by the Numbers
Agency Adoption
             of Federal Agencies started using Social
             Media within the last 2+ years.

             of Federal Agencies have started using
             Social Media within the last year.




       Source:
       Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
       http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
Social Media in the Public Sector by the Numbers:
Top 5 Federal Uses of Social Media

                             Communicate
   Informed                                                         Internal
                            with Citizens and
Decision Making                                                   Collaboration
                             Other Agencies


                Research/
                                               Marketing and
               Information
                                                Promotion
                Gathering


       Source:
       Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
       http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
Social Media in the Public Sector by the Numbers:
Agency Access to Social Media Channels

      2010: 55% of respondents
      said their agencies were
      blocking access to Social
      Media channels


                 2011: 19% of respondents
                 said their agencies were
                 blocking access to Social
                 Media channels

       Source:
       Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
       http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
Social Media in the Public Sector by the Numbers

Government Specific             GovLoop 2010                     GovLoop 2011
Social Network Usage                11%                              35%




                                                                  26%
                                                 18% No         Increase
 Federal Social Media                            Change        Significantly
 Consumption over next
 12-18 months
                                                           56%
                                                        Increase
                                                         Slightly
         Source:
         Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011
         http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
Member Overview
Top 10 Agencies on GovLoop                                      Federal Government
1.  Dept. of Defense
2.  Dept. of Health & Human Services       12.48%               State Government
3.  Dept. of Agriculture
4. Dept. of Veterans Affairs            9.18%
5.  Dept. of Homeland Security                                  Local Government
6.  General Services Admin.             14.83%       50.37 %
7.  Dept. of Commerce                                           Industry/Gov’t
8.  Environmental Protection Agency                             Contractors
9.  Dept. of Transportation                13.14 %
                                                                Other (i.e. non-profit,
10.  Dept. of Labor                                             academia &
              Total # of Agencies: 37                           International Gov’t)




           Members: 50,000                       Average Age:
COMMUNIT
           Y



SERVICES
               4 Pillars of GovLoop




 TRAINING



  EVENTS
What’s New?
What’s New?
What’s New?
Media Relations
Partners With:




Mentioned In:
The Road Ahead
•  Focus on niche communities that have emerged
   based on member behavior

•  Develop a new design and navigation to reflect
   this shift in focus and scope

•  Build a comprehensive knowledge network
   that has deep, positive impact on agency missions
Building Online Community for Government
Social Software Framework
                               Marketing
Inter-
institutional




                               Crowdsourcing
Intra-
institutional
Social Software Framework




 4 Ways to Leverage GovLoop for
 Engagement and Collaboration
1. Engage the Ecosystem
Constructive, facilitated engagement:




                                        IT
                                        Specialist,
                                        DoD




                                         GovLoop
                                         team
                                         member
Engage traditional media:




Outcome:
2. Get Feedback
Summarized salient feedback:
Why not initiate it?




            ç
3. Collaborate transparently



                                             How can
                                             we help
                                              you?

                                             Better yet:
                                             How can
                                             you help
                                               each
                                              other?
   6 degrees cut to 2-3 (government wide)?
4. Highlight / honor success




How can we help you
 (help each other)?
Your Knowledge Network

•  How can we highlight your great work?
•  How can we honor your success?
•  How can we help you connect/collaborate?
andrew@govloop.com     202-352-1806
GovLoop.com/profile/    @krazykriz
 AndrewKrzmarzick

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Building Online Community for Government

  • 1. Learning from the Past, Preparing for the Future Andrew Krzmarzick GovLoop Community Manager
  • 2. It was 2008. We were all excited.
  • 3. Myself included: One Part Professor One Part Cheerleader
  • 4. For the last 2 years: One Part Player One Part Coach
  • 5. What it takes to win: Full complement of committed players, common goals…and champions.
  • 6. What it takes to win: Commitment, consistency …and courage.
  • 7. GovLoop Problem: Millions of government employees working on similar issues…but how do they connect? Solution: Knowledge network where government employees connect, learn and share: real-time + repository
  • 8. GovLoop Evolution Reaching  out  to   network   SEP  2009:   20,000   JUN  2009:   Members   Passionate   10,000   Federal   Members   Employee   JAN  2009:   Community   Full-­‐Time   Team   Leaders   JUN  2008:   Recognized     Passionate     Need  for  More   GovLoop   Volunteers   Launched   Resources  
  • 9. Social Media in the Public Sector by the Numbers Agency Adoption of Federal Agencies started using Social Media within the last 2+ years. of Federal Agencies have started using Social Media within the last year. Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
  • 10. Social Media in the Public Sector by the Numbers: Top 5 Federal Uses of Social Media Communicate Informed Internal with Citizens and Decision Making Collaboration Other Agencies Research/ Marketing and Information Promotion Gathering Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
  • 11. Social Media in the Public Sector by the Numbers: Agency Access to Social Media Channels 2010: 55% of respondents said their agencies were blocking access to Social Media channels 2011: 19% of respondents said their agencies were blocking access to Social Media channels Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
  • 12. Social Media in the Public Sector by the Numbers Government Specific GovLoop 2010 GovLoop 2011 Social Network Usage 11% 35% 26% 18% No Increase Federal Social Media Change Significantly Consumption over next 12-18 months 56% Increase Slightly Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
  • 13. Member Overview Top 10 Agencies on GovLoop Federal Government 1.  Dept. of Defense 2.  Dept. of Health & Human Services 12.48% State Government 3.  Dept. of Agriculture 4. Dept. of Veterans Affairs 9.18% 5.  Dept. of Homeland Security Local Government 6.  General Services Admin. 14.83% 50.37 % 7.  Dept. of Commerce Industry/Gov’t 8.  Environmental Protection Agency Contractors 9.  Dept. of Transportation 13.14 % Other (i.e. non-profit, 10.  Dept. of Labor academia & Total # of Agencies: 37 International Gov’t) Members: 50,000 Average Age:
  • 14. COMMUNIT Y SERVICES 4 Pillars of GovLoop TRAINING EVENTS
  • 19. The Road Ahead •  Focus on niche communities that have emerged based on member behavior •  Develop a new design and navigation to reflect this shift in focus and scope •  Build a comprehensive knowledge network that has deep, positive impact on agency missions
  • 21. Social Software Framework Marketing Inter- institutional Crowdsourcing Intra- institutional
  • 22. Social Software Framework 4 Ways to Leverage GovLoop for Engagement and Collaboration
  • 23. 1. Engage the Ecosystem
  • 24. Constructive, facilitated engagement: IT Specialist, DoD GovLoop team member
  • 29. 3. Collaborate transparently How can we help you? Better yet: How can you help each other? 6 degrees cut to 2-3 (government wide)?
  • 30. 4. Highlight / honor success How can we help you (help each other)?
  • 31. Your Knowledge Network •  How can we highlight your great work? •  How can we honor your success? •  How can we help you connect/collaborate?
  • 32. andrew@govloop.com 202-352-1806 GovLoop.com/profile/ @krazykriz AndrewKrzmarzick