SlideShare una empresa de Scribd logo
1 de 38
Descargar para leer sin conexión
2.     THEGOVLOOPGUIDE




                          TABLE OF CONTENTS

     Executive Summary - - - - - - - - - - - - - - - - - - - - - - 4

     Defining a Digital Government - - - - - - - - - - - - - - - - - - - - 6
     What does a 21st century government look like? - - - - - - - - - - - - 7
     5 Components of a Digital Government- - - - - - - - - - - - - - - - 9
     1) Accessible – Information Anywhere and Anytime
     2) Self-Service	
     3) Data-Driven	
     4) Agile and Scalable	
     5) Removing the Burden of Paper


     The Digital Government Strategy – A Philosophical Approach - - - - - - - - 13
     The Tools to Get There
     Figure 1: What tools are you including in your digital strategy?	
     Figure 2: How have you responded to the Digital Government Strategy?	
     Figure 3: Challenges to Adopting a Digital Strategy



     5 Benefits of a Digital Government Strategy- - - - - - - - - - - - 17
     1) Cost Savings and Efficiency	
     2) Improves Services	
     3) Creates Workforce Efficiencies	
     4) Scalable Infrastructure	
     5) Transparency
DIGITALGOVERNMENT   3.




6 Ways Emerging Technology is Facilitating Digital Government- - - - - - 21
Spotlight Interview: How Open Source Can Improve Citizen Engagement
Government Case Study: RFP–EZ and Presidential Management Initiative
Spotlight Interview: Removing the Burden of Paper for Government
Government Case Study: Department of Agriculture’s SuperTracker App
Spotlight Interview: Increasing Efficiency with Digital Communications
Spotlight Interview: Reimagining Public Sector Institutions Through Technology



Best Practices to Craft Your Agency’s Digital Government Strategy - - - - 33
1) Collaborate Across the Agency	
2) Have Clear Performance Metrics	
3) Set a Clear Vision	
4) Have a Technology Roadmap	
5) Identify the Mission Critical Initiatives	



Where Can Government Be in 3-5 Years?- - - - - - - - - - - - - - - - - 35
About Govloop - - - - - - - - - - - - - - - - - - - - - - - - - - - - 36
Resources - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 37
4.     THEGOVLOOPGUIDE




     EXECUTIVE SUMMARY
     Throughout the ages, technology has played         The Digital Strategy includes three core strat-
     an essential role for government 	 to craft a      egy objectives:
     better society for citizens. In the Roman Em-
     pire, the aqueducts revolutionized services        1.	 Enable the American people and an in-
     provided to Roman citizens. Leveraging gravity         creasingly mobile workforce to access high-
     alone, the Romans were able to transform com-          quality digital government information and
     munities, providing water to distant cities and        services anywhere, anytime, on any device.
     towns, and create an engineering marvel that       2.	 Ensure that as the government adjusts to
     would lead to years of economic dominance              this new digital world, we seize the oppor-
     and influence society for years to come.               tunity to procure and manage devices, ap-
                                                            plications, and data in smart, secure and af-
     Today, governments are leveraging much more            fordable ways.
     than just gravity. With the same ingenuity once    3.	 Unlock the power of government data to
     used by the Romans, governments are imple-             spur innovation across our Nation and im-
     menting dozens of emerging technologies to             prove the quality of services for the Ameri-
     innovate and work towards solving large-scale          can people.
     problems. With public sector resources dwin-
     dling and demand increasing from citizens,         The strategy provides many milestone dates to
     government has little choice but to innovate       reach, with the final milestone date arriving on
     and reform service delivery. Through qualita-      May 23, 2013. According to HowTo.Gov agen-
     tive and quantitative analysis, this report will   cies must:
     provide a snapshot of what a digital govern-
     ment truly is and the path agencies can take to    •	 Ensure all new IT systems follow the open
     craft a comprehensive digital strategy.               data, content, and Web API policy and op-
                                                           erationalize agency.gov/developer pages.
     In an era driven by technology adoption in         •	 Make high–value data and content in at
     consumer markets, government has been at-             least two existing, major customer–facing
     tempting to leverage new kinds of technology.         systems available through Web APIs, apply
     GovLoop’s research defines a digital govern-          metadata tagging, and publish a plan to
     ment as “the tools, applications, resources and       transition additional high–value systems.
     methodologies allowing government to lever-        •	 Evaluate the government–wide contract
     age new and emerging technology to serve              vehicles in the alternatives analysis for all
     the most mission-centric goals of the agency.”        new mobile–related procurements.
     Additionally, a digital government is one that     •	 Ensure all new digital services follow digital
     builds a foundation that is device-agnostic, in-      services and customer experience improve-
     formation- and customer-focused, and highly           ment guidelines.
     scalable to meet increasing resource demands.      •	 Optimize at least two existing priority cus-
     This definition aligns with the Digital Govern-       tomer–facing services for mobile use and
     ment Strategy that has been driving technolo-         publish a plan for improving additional ex-
     gy adoption at the federal level of government.       isting services.
DIGITALGOVERNMENT         5.




This report draws upon a sur-             Clay Johnson, Presidential In-           and comprehensive digital
vey of 94 members of the                novation Fellow, Executive Office of the   strategy. Technology adoption
GovLoop community who are               President                                  to craft a digital government
currently adopting emerging                                                        is not just a phenomenon oc-
technology at the state, local            Terri Jones, Industry Marketing          curring at the federal level. In
and federal level of govern-            Manager, Government, Hyland Software       addition to the federal govern-
ment. This report also includes                                                    ment, public sector agencies
insights based on interviews              Dr. Robert Post, Associate Execu-        at the state, local, and global
with government leaders and             tive Director, U.S. Department of Agri-    level have recognized the need
experts from our industry part-         culture, Center for Nutrition Policy and   for service transformation
ners, including:                                                                   through a digital government
                                        Promotion
                                                                                   strategy. Digital has become a
  Todd Akers, Vice President, Public                                               necessity for organizations to
                                        Undoubtedly, government is
Sector, Acquia                                                                     improve service delivery and
                                        challenged to quickly mod-
                                                                                   outcomes for citizens.
                                        ernize and turn once rigid in-
  Teresa Bozzelli, President, Sapient   stitutions into agile, lean and
Government Services                                                                Now is the time for public sec-
                                        efficient organizations. While             tor innovation and capitaliz-
                                        many agencies have plans for               ing on emerging technology.
  Lance Horne, General Manager,         technology upgrades, Gov-                  By taking a strategic approach
GovDelivery Federal Services            Loop’s research reveals that               to innovation and technology,
                                        agencies rarely focus on devel-            agencies can begin to craft a
                                        oping a proactive, integrated,             21st century government.
6.      THEGOVLOOPGUIDE




     Defining a Digital
     Government
                                                                    demand by citizens, institutionalizing an in-
                                                                    novative culture through a comprehensive
        “We have seen urgency on doing more
                                                                    strategy may not be occurring within agencies.
        with less, being driven by the seem-
                                                                    In the GovLoop survey, 80% of respondents
        ingly constant budgetary issues fac-
                                                                    claimed to not have a digital strategy within
        ing the Administration and Congress.”
                                                                    their agency. Although it is highly unlikely that
                                                                    agencies are not implementing some compo-
        Lance Horne, GovDelivery General Manager
                                                                    nent of digital within their agency, the data is
                                                                    an indication that innovation and “digital gov-
                                                                    ernment” are not part of the culture within an
                                                                    agency. In other words, agencies are not taking
                                                                    a structured approach to technology adoption
     This section explores our definition of “digital government”   and innovation. Further, seventy-seven per-
     and provides insights from recent GovLoop interviews with      cent (77%) of respondents indicate that their
     industry and government thought leaders, along with re-        agencies have yet to name a “Chief Digital Of-
     sults from a recent GovLoop survey from our community.         ficer,” or a related position within their agency.
     In the current political, economic, and so-                    Digital government is certainly not con-
     cial environment, the way government op-                       fined to just the federal level of govern-
     erates is changing. In essence, there is a                     ment in the United States. Digital inititatives
     new modality that is emerging for govern-                      have been implemented by governments
     ment to citizen engagement. Citizens are                       at the state, local and international level.
     increasingly expecting a higher quality of
     service from government, along with a gov-
                                                                    One great example comes from the United
     ernment that is more responsive, transpar-
     ent, and agile to meet the complex demands                     Kingdom. Like in the US, the UK’s digital gov-
     of delivering services for the public sector.                  ernment strategy was developed out of the
     Technology such as cloud computing, en-                        need to accommodate a society increasing-
     terprise content management (ECM), and                         ly dependent on technology, especially as
     mobile device management services has                          technology continues to permeate deeper
     not only transformed citizen facing ser-                       into our lives. Citizens interact with govern-
     vices, but is also shaping how organiza-                       ment on the web to request services, pay
     tions conduct internal operations as they                      bills, and engage with government. This trend
     implement a digital government philosophy.
                                                                    has led to many agencies developing more
     Although a digital government is clearly in
                                                                    transactions through self-service platforms.
DIGITALGOVERNMENT    7.
Overall, both the US and UK are taking the           The UK is a fantastic example of how a digital
right approach to improving technology in            strategy is impacting governments across the
government and fully leveraging emerging             globe. In the United States, the Digital Strat-
tools to transform and redefine the customer         egy at the federal level has led the charge
experience for citizens. The UK’s 14 goals can       toward technology adoption at the federal
be found below.                                      level. Since the strategy was released in 2012,
                                                     federal agencies have been forced to meet
1.	 Ensure there is an active digital leader on      significant milestones outlined in the Digital
    departmental and transactional agency            Government Strategy. To see the deadlines
    boards                                           and milestones, be sure to view GovLoop’s in-
2.	 Empower skilled and experienced Service          fographic, The Digital Strategy Timeline.
    Managers to direct the redesign and opera-
    tion of services                                 Numerous cities are starting to make a push
3.	 Ensure that appropriate digital capability       into digital government. Cities such as New
    exists in-house across departments               York City have named digital officers, Phila-
4.	 Support improved digital capability across       delphia and Chicago have named Chief Data
    departments                                      Officers, while over 10 cities including San
5.	 Redesign services with over 100,000 trans-       Francisco have named Chief Innovation Of-
    actions each year                                ficers. Further, new divisions have been cre-
6.	 Ensure all new or redesigned transactional       ated in Philadelphia and Boston, called New
    services meet the digital by default service     Urban Mechanics focused on innovative digi-
    standard from April 2014                         tal solutions to commmon problems. Some
7.	 Move the publishing activities of central        links to explore can be found below:
    government departments onto GOV.UK by
    March 2013, with agency and arm’s length         •	   Federal Government US Digital Strategy
    bodies’ to follow by March 2014                  •	   Federal Government Digital Strategy Milestones
8.	 Raise awareness of digital services so that      •	   UK Digital Government Strategy Information
    more people know about, and use, them            •	   Listing of Chief Innovation Officers
9.	 Take a cross-government approach to as-          •	   City of Philadelphia: New Urban Mechanics
    sisted digital, and help people who have         •	   New York City Digital Roadmap
    rarely or never been online to access and
    use services
10.	Offer leaner and more lightweight tender-
                                                           “The more you can do online, the
    ing processes                                          more efficiency you bring to the
11.	Lead in the definition and delivery of a suite         process, you are not losing paper-
    of common technology platforms to under-               work, so there is a roadmap es-
    pin the new services                                   tablished, and agencies will make
                                                           incremental advancements and en-
12.	Remove legislative barriers which unneces-             hancements to the point they can
    sarily prevent the development of straight-            do hopefully virtually everything
    forward and convenient digital services                online in a secure fashion, that’s
13.	Define and supply consistent management                the vision going forward.”
    information for transactional services
                                                           Todd Akers, Vice President, Acquia
14.	Use digital tools and techniques to engage
    with and consult the public
8.   THEGOVLOOPGUIDE
DIGITALGOVERNMENT              9.




5 Components of a
Digital Government

   “First and foremost, the government
   has to find what is necessary, not just
   interesting. We tend to complicate,
   we tend to saturate, and with that
   comes a lot of investment of money
   and time, and to get the most results
   out of a digital strategy we really must
   focus on finding the necessary and
   not just serving what’s interesting,”

   Teresa Bozzelli, President, Sapient Government Services




Beyond improved decision-making, efficiencies                nal stakeholders to exchange information any-
and transforming the public sector, the move                 where and anytime with citizens. No longer is
to digital has led to a philosophical change                 our workplace defined by a physical location.
in government. With the complexity faced by                  We work remote, on the go, in coffee shops, on
the public sector, government cannot solve all               planes, and in our homes. A truly digital gov-
its problems alone. To start to tackle society’s             ernment leverages emerging technology to fa-
most pressing challenges, government must                    cilitate this kind of environment. As one survey
continue to take a collaborative approach, and               respondent states:
bring all the stakeholders to the table.
                                                             “[We need] a government where people can access the
1. Accessible – Information Anywhere and                     forms and information they need easily at any time day or
Anytime                                                      night, can submit their questions and have them responded
Throughout our research, a theme that                        to on a timely basis, and who have people on staff that are
emerged was the desire for internal and exter-               willing to examine new forms of communication.”
10.     THEGOVLOOPGUIDE




      2. Self-Service                     4. Agile and Scalable

      Self-service platforms are          The technology that is be-
      changing the way government         ing implemented today will
      does business. In many cases,       be antiquated within the next
      self-service is removing the        five years. Knowing this real-
      burden of paper felt by many        ity is critical for government
      agencies. As one survey re-         to create a digital government.
      spondent states, agencies are       Agencies must adopt scalable
      moving toward an environ-           solutions and leverage cur-
      ment marked by “Less paper,         rent investments in new ways.
      portal for customers to ob-         By adopting a more agile ap-
      tain information, single web        proach to technology, agen-
      page for many services (such        cies can periodically adopt
      as name changes).” Through          and change initiatives. This
      self-service platforms, gov-        philosophy will be essential to
      ernment can become more             meeting increasing demand.
      efficient and effective in how
      services are delivered, leaving     5. Removing the Burden of Paper
      the monotonous tasks to tech-
      nology, and allowing manag-
      ers to adequately manage staff      By providing services digitally,
      and place employees on the          consumers are able to effi-
      highest value, mission-centric      ciently receive information on
      tasks.                              the platform of their choice.
                                          Also, the government employ-
                                          ee is freed from the burden of
      3. Data-Driven                      mundane and monotonous
                                          tasks such as filing, searching
      With all the different kinds of     and organizing large volumes
      technology the public sec-          of information. Leveraging a
      tor is adopting, more data has      digital strategy to relieve the
      been created. For an agency         burden of paper allows em-
      to truly be “digital,” this means   ployees to be placed in the
      fully unlocking the power of        most high value tasks, leaving
      government data. Agencies           the burden of monotonous
      must continue to explore the        tasks to technology.
      value, volume, and variety of
      data, and leverage informa-
      tion to improve decision-mak-
      ing. Although data is impera-
      tive, there are two trends that
      are essential: real-time data
      and predictive analytics. Both
      trends are key ingredients in
      creating a digital government.
DIGITALGOVERNMENT          11.



       “[We need] A government where
      people can access the forms and
   information they need easily at any
    time day or night, can submit their
questions and have them responded to
on a timely basis, and who have people
  on staff that are willing to examine
        new forms of communication.”
                           -GovLoop Survey Respondent
12.   THEGOVLOOPGUIDE
DIGITALGOVERNMENT           13.




The Digital Government
Strategy – A Philosophical
ApProach
    “There is a whole component of
    technology to improving the life
    of a government worker and turn
    it back into public service, to make
    sure their time is used for things
    that reward the human mind, that is
    really important to me, that you put
    the time into human tasks, that only
    humans can do.”

    Terri Jones, Industry Marketing Manager, Govern-
    ment, Hyland Software



One aspect of a digital government involves a          With the mobile revolution, it is essential that
keen understanding of the philosophy that drove        government retain a sense of openness and in-
the creation of the federal government’s Digital       teroperability, to allow and deliver higher qual-
Government Strategy, released in May 2012. The         ity services to citizens. By becoming more agile,
aggressive campaign by the Obama Administra-           government can build a stronger government
tion focused on strategies to implement tech-          structure, able to adapt more effectively to
nology across the federal government to create         changes in technology. By taking an agile ap-
a more transparent, participatory and collab-          proach to government, and especially in terms
orative style of governance, including initia-         of mobile, government can build a sound infra-
tives that will create a 21st century government.      structure able to scale and meet future demands.
The Digital Government Strategy sets out to ac-        Although the first two priorities are important, le-
complish three things:
                                                       veraging data is becoming imperative for the pub-
                                                       lic sector. Agencies are creating more data than
  Capitalize on the mobile revolution                  ever before and government is increasingly relying
  Become more agile in technology adoption in a 	      on using data to make sound decisions. With gov-
  safe and secure way                                  ernment data, the public sector, entrepreneurs,
  Unlock the power of government data                  private sector, and all stakeholders can be em-
                                                       powered to develop mobile applications, im-
14.      THEGOVLOOPGUIDE



      prove a program, or work col-                These principles are being in-                                   fine a way for citizens to eas-
      laboratively to solve problems               fused within the federal gov-                                    ily access and consume data
      faced by the public sector.                  ernment. Although the Admin-                                     in a format that is most useful
      Further, the federal govern-                 istration’s objectives were to                                   to them. A shared platform
      ment’s digital government                    articulate a vision to the feder-                                approach means that agen-
      strategy    revolves    around               al government, local and state                                   cies can work both within and
      four overarching principles:                 governments have certainly                                       across agencies to reduce costs,
                                                   been adopting new technol-                                       streamline activities, develop
         Information-centric                       ogy to transform government,                                     consistent standards and, most
         Shared platform                           with a very similar approach                                     importantly, deliver informa-
                                                   as the federal government.                                       tion efficiently and effectively.
         Customer centric                          The information centric ap-                                      A customer-centric approach
         Security and privacy                      proach is used broadly to de-                                    is defined as keeping pace with




 Figure 1: What tools are you including
 in your Digital Strategy?
                                                                                                                                                                                    76%                  76%
                                                                                                                                                                   71%
 Survey respondents were asked          Another user stated, “Mission (ser-
 to “select all that apply” to high-    vice) objectives drive the tools                                                                            51%
 light the tools they were using        used. Who are the users? How will                                                        43%
 to adopt a digital strategy within     they access the “service?” What                                              39%
 their agency. Survey respondents       data or information is being pro-                                     26%
 were also offered the opportunity      vided to the users? What is the              20%




                                                                                                                                                                                    Website Upgrades
                                        best way to access the data or in-


                                                                                                                                 Shared Platforms
 to offer qualitative answers, in
                                        formation?”
                                                                                      .Gov Domain Reduction




                                                                                                                                                                   Social Media
 which one respondent stated, “We
                                                                                                                     Open Data


                                        A final response was, “I’m looking
 try and look at things from a user




                                                                                                                                                                                                         Mobile
                                        for tools that streamline and im-


                                                                                                                                                     Cloud
 and public point of view. If there
                                                                                                              API




                                        prove our work and, in particular,
 are things that they are doing or      ones that help us supply more and
 using to communicate, we try to        better information to the public
 use those same tools, such as so-      faster and be able to track our ef-
 cial media and optimizing search.”     forts with metrics.”



 Figure 2: How have you responded to
 the Digital Government Strategy?

 At the federal level, there are many    Two Customer-facing Services to Make Mobile                                                                13%
 ways that government can re-                      Enterprise-wide Inventory of Mobile Devices
 spond to the Digital Government                            and Wireless Services and Contracts
                                                                                                                                                             18%
 Strategy. In addition to mandates
 and milestones, our survey finds                                   Shared and Open CMS                                                                       21%
 the following ways that agencies
 are responding to the initiative:
                                                                           BYOD Guidence                                                                       24%
                                                          Government Wide Contract Vehicles,
                                                                        Mobile, and Wireless                                                                        26%

                                                                                   Web API’s                                                                                      32%

                                                      Update dot gov Domain Guidence                                                                                              32%
                                                 Tools and Guidence for Measuring Performance
                                                                     and Customer Satisfaction                                                                                                         40%

                                               Guidelines for Improving Digital Services                                                                                                                 45%
DIGITALGOVERNMENT                  15.


current market trends to de-            The Tools to Get There                       vices and technology that will
liver services in models that is                                                     work seamlessly to transform
desired by citizens. This means        “Each agency should have more online          the public sector. In our survey,
providing access to informa-           presence as we are now living in a high-      we asked government employ-
tion through websites, mobile          ly visual audience that expects us to be      ees what tools they are consid-
applications, and data to al-          where they are. The government needs          ering to create a digital strat-
low users to consume infor-            to take steps to moving into the digi-        egy; the results can be found
mation in the right form, and          tal era.” -GovLoop survey respondent          in Figure 1. Figure 2 high-
models they want to consume.
The final philosophy is one of                                                       lights how federal agencies
security and privacy, as agen-         GovLoop’s research has found                  have responded to the current
cies are sharing, collaborating        that digital government is not                Digital Goverment Strategy.
and creating more data, there          just one tool or solution that
must be a way to retain secu-          will reimagine the public sec-
rity and protect information.          tor; it is the multitude of de-



                   Figure 3: What are your challenges to Adopting Digital
                   Strategy?
                   In the GovLoop survey, respondents were asked to rank their top challenges to adopt a digital strategy.
                   Respondents were given the options of selecting leadership, budgets, staffing or education. The results can
                   be found below.



                   Leadership (30%)
                   Leadership is essential to technology adoption and crafting a digital strategy. Leaders must craft a clear vi-
                   sion, consistent with the organizational mission, and work diligently to adopt technology and find new ways
                   to leverage investments to transform processes within the agency.




                   Budgets (28%)
$
$
 $



  $




                   Budgets continue to plague the public sector. As resources diminish, adoption of technology becomes increas-
                   ingly difficult. As agencies are trying to provide new services and catch up with technology, they also face a
    $
    $
     $
     $




                   very difficult economic climate to purchase and modernize.


                   Staffing (22%)
                   Along with budgets, staffing continues to be an issue for government. With emerging technology, agencies
                   should be able to put people on more high value tasks, and allow technology to perform the more auto-
                   mated tasks. This is always not possible, and with hiring freezes and fiscal uncertainty, the public sector is
                   challenged to recruit and retain top IT talent.




                    Education (20%)
                   As many new kinds of technology emerge, they may not be applicable for government. With any kind of
                   technology adoption, agencies need to develop a clear value proposition, making sure government technol-
                   ogy is adopted the right way and solving the right problem, and ensuring that decision leaders, staff, and all
                   stakeholders are all well educated on investments made.
DIGITALGOVERNMENT          17.




5 Benefits of a Digital
Government Strategy



Crafting a digital strategy for government        mal operations.” From our research and analy-
entities presents many benefits. As govern-       sis, there are five benefits of a digital strategy:
ment transforms and delivers services in new
ways, it is important to identify the value add   1. Cost Savings and Efficiency
for digital government initiatives. This trend
is readily clear to the government commu-         With the current state of government bud-
nity, as one survey respondent states, “Citizen   gets, agencies need to not only leverage cur-
behavior is changing and we need to change        rent investments, but also make new ones to
our delivery method to meet that behavior.”       find costs savings and efficiencies. One of the
                                                  benefits of a digital strategy is that regard-
The business case for a digital government        less of the tools being used, done correctly,
strategy revolves on the necessity to provide     there are enormous efficiencies and cost sav-
services in new ways, drive cost-savings, and     ings to be found. As one respondent states,
increase efficiencies and transparency within     digital strategies “reduce cost and [achieve]
the agency. One survey respondent states the      more transparency as well as serving the needs
benefits as, “Efficiency at work, cost-savings,   of citizens, stakeholders, and intra-agency coun-
consumer-driven, transparency.” Another re-       cils.” Another survey respondent indicated the
spondent stated, “Defined process helps com-      top benefits as, “Efficiency, effectiveness, trans-
municate movement to public and identify          parency, customer service (for both employees
possible support digital can provide to nor-      and external customers), enabling innovation.”
18.     THEGOVLOOPGUIDE




      2. Improves Services                 3. Creates Workforce Efficiencies   4. Scalable Infrastructure

      A clear example of an im-            Technology allows organi-           Scalable IT infrastructure is es-
      proved service is the use of self-   zations to streamline effi-         sential. In this context, scalability
      service platforms. By allowing       ciencies and place people           means the ability for software or ap-
      people to access information         on high value tasks. In mul-        plications to continue to function
      on the web and perform ser-          tiple cases, technology is          as the size and volume increases
      vices, the agency can find new       enabling people to work on          to meet citizen demand. This can
      efficiencies and do more high-       high value tasks and work to        mean increasing storage through
      value, mission-critical work.        improve the public sector.          the cloud, quickly adding more
DIGITALGOVERNMENT      19.



                                     “digital strategies reduce cost
                                     and achieve more transparency
                                     as well as serving the needs of
                                     citizens, stakeholders, and intra-
                                     agency councils.”
                                     -GovLoop Survey Respondent




                                     5. Transparency
computing power, or easily mi-       Technology allows govern-     than ever before. This means
grating to new operating software.   ment to facilitate an im-     everything from providing
New technology, such as the          proved dialogue with citi-    information during emer-
cloud, can enable organizations      zens. Although transparency   gencies, sharing data, and
to scale up as demand increases.     will always be a challenge    streamlining   freedom    of
As more citizens expect to ac-       for government, technology    information act (FOIA) re-
cess the web, scaling offerings      can instantly connect gov-    quests, can happen in a more
is essential to meeting demand.      ernment to citizens more      transparent    environment.
DIGITALGOVERNMENT                  21.



6 Ways Emerging Technology
is Facilitating Digital
Government
As this report has shown,          Spotlight Interview: How Open Source Can Improve Citizen Engagement
digital government can be          An interview with Todd Akers, Vice President Public Sector, Acquia, discussing how open
defined and expressed in           source technology has transformed the way agencies interact on the web.
many different ways. At the
state, local and federal level,    Government Case Study: RFP–EZ and Presidential Management Initiative
agencies are adopting tech-        Presidential Innovation Fellow Clay Johnson highlights a project to help “streamline and
nology to work towards mis-        modernize the federal procurement system,” known as RFP – EZ.
sion-centric goals, cut costs,
streamline workflow and im-        Spotlight Interview: Removing the Burden of Paper for Government
prove the way government           In an interview with Terri Jones, Industry Marketing Manager, Government, Hyland Soft-
engages with constituents.         ware, Jones describes how enterprise content management is relieving agencies of the bur-
                                   den of paper, and bringing new efficiencies to the workforce.
The following vignettes high-
light six ways that emerging       Government Case Study: Department of Agriculture’s SuperTracker App
                                   Dr. Robert Post, Associate Executive Director, U.S. Department of Agriculture, Center for Nu-
technology is facilitating a
                                   trition Policy and Promotion, shares pertinent information on the agency’s SuperTracker
digital government. For each
                                   App, which they created in response to an increasingly health-conscious public.
vignette, GovLoop spoke with
industry and government
                                   Spotlight Interview: Increasing Efficiency with Digital Communications
thought leaders to highlight
                                   In this section Lance Horne, General Manager, GovDelivery Federal Services, highlights the
technologies and best practic-
                                   ways that a comprehensive digital communications strategy improves agencies’ ability to
es that are shaping digital gov-   connect, collaborate, and engage with citizens.
ernment strategies. Whether
it is through open source          Spotlight Interview: Reimagining Public Sector Institutions Through
technology, enterprise con-        Technology
tent management software           Teresa Bozzelli, President, Sapient Government Services, provides four trends on how gov-
(ECM), self-service platforms,     ernment is adopting digital strategies.
or advance communications
strategies, agencies are im-       These interviews and case studies provide expert insights on how gov-
proving the effectiveness, ef-     ernment is adopting emerging technology trends. This section also re-
ficiency and transparency of       affirms the importance of a strategic approach to adopting technology
government through emerg-          to improve government services. With increasing expectations from citi-
ing technology. Below is a         zens, government must quickly adopt and modernize services to create
brief synopsis of each vignette:   an efficient and agile government.
DIGITALGOVERNMENT                 23.

Spotlight interview: how open source
can improve citizen engagement
                                                      strategy. There clearly is an increasing recognition
   “There is a whole lot that can be done             by government that constituents at federal, state
   leveraging the Internet to help bring ef-          and local levels should be empowered to find rele-
   ficiency to the operation of the govern-           vant information quickly, collaborate on issues, and
   ment, and we don’t have a choice. It’s
                                                      have a two-way conversation with government on
   got to be done. The money is not there
   and the public sector budgets are not              the web. There are many ways that open source can
   growing the way they have in the past.”
                                                      improve transparency initiatives for government, as
                                                      Akers states:
   Todd Akers, Vice President Public Sector, Acquia
                                                      “There is a cost associated with achieving ever-increasing transpar-
                                                      ency. Choosing an open source solution like Drupal means that, given
                                                      the current budgetary environment, more of an agency’s available
As budgets have become more restrictive in gov-       resources can be invested in creating transparency and achieving the
ernment, agencies are looking for new ways to le-     goal of citizen interaction. Innovation and agility in serving the needs
verage technology. The web has become an essen-       of the public are enabled by the significant savings of open source
tial part of a communications strategy, and many      technology.”
organizations are looking to upgrade and consoli-
date web services. This means providing options for
self-service, improving how content is delivered on   The Future Web: Responsive Design
the web, integrating social channels, and reducing
.gov domains to streamline information.               With the web, an emerging and important trend re-
                                                      volves around responsive design. Akers spent some
To upgrade web services, many organizations have      time explaining the importance of ensuring that
turned to open source technology as a solution to     desktop, tablet and smartphone formats are all dis-
transform their websites. One open source technol-    played well, stating, “Responsive design is a beautiful capa-
ogy that agencies have adopted is Drupal. At the      bility. Responsive design allows you to automatically format and
federal level, many agencies have used Drupal to      adjust to the screen that the content is being viewed on, so that
implement new websites, including Energy.gov at       allows [agencies] to obviously minimize the number of environ-
the Department of Energy and FCC.gov at the Fed-      ments they have to run.” states Akers.
eral Communications Commission (FCC).

The FCC’s Drupal-powered website has improved              “The more you can do online, the more
the way the agency shares information and en-              efficiency you bring to the process. You
gages with the public. FCC.gov includes a public           are not losing paperwork, so there is
affairs section, information on regulatory affairs,        a roadmap established. Agencies will
and a section for developers providing access tools        make incremental advancements and
                                                           enhancements so that eventually they
and data. The site’s clean design makes significant        can do virtually everything online in a
informational resources of the agency, including           secure fashion. That’s the vision going
maps and data, easily accessible to citizens.              forward.”

The federal government is not alone in its adop-           Todd Akers, Vice President Public Sector, Acquia.
tion of Drupal and implementing an open source
24.     THEGOVLOOPGUIDE




      Government Case Study:
      RFP–EZ and the Presidential
      Management Initiative




      In August 2012, the Executive Office developed         like the previous system because the long, written
      the Presidential Innovation Fellowship program to      proposals took time away from marketing research
      bring in some of our nation’s smartest individuals     and price negotiations and hindered the potential
      to solve some of governments most pertinent prob-      to review more companies.
      lems. In the current program, Presidential Innova-
      tion Fellow, Clay Johnson is working on a project      “Gone are the days of the 100 page proposal for a
      to help “streamline and modernize the federal pro-     100,000 dollar deal; the number of words in your pro-
      curement system”. His system, called RFP-EZ, works     posal should not outnumber the dollar amount in the
                                                             bid,” says Johnson in an interview with DorobekIN-
      to make the process of applying for a bid on a gov-
                                                             SIDER podcast show on GovLoop. Instead, the RFP-
      ernment job easier for contractors.
                                                             EZ is an online application the company can send a
                                                             request to bid by answering four questions:
      In the creation of RFP-EZ, Johnson and his col-
      leagues have learned “the secret acknowledgement
      that nobody likes writing proposals. Small busi-       1. How would you do the work?
      nesses don’t like it because obviously it’s the one    2. What in the past demonstrates you are good at this
      thing that’s 100% overhead (sales is not billable an
                                                             type of work?
      hour).” Contractors do not favor applying for bids
      on jobs because it takes up time that can be used      3. Who would work on it?
      to spend time with their family or working to better   4. How much would it cost?
      their business. The government especially did not
DIGITALGOVERNMENT   25.



The answers to the questions are more direct and
succinct, allowing government officials to review
more applications and better identify which con-
tractor is best for the job. Johnson and his col-
leagues also realized that the same contractors
would be applying for bids multiple times. To ad-
dress this, the RFP-EZ application allows contrac-
tors to register; creating an account that enables
them to save their information so the application is
shorter for repeat bidders.

Everything about RFP-EZ aims to modernize the
government bidding process. In keeping with the
goals of the Digital Government Strategy effort, the
program eliminates unnecessary red tape, quick-
ens the process and improves the quality of the
experience on both ends. So far, contractors have
“immediately seen the value,” and 250 new small
businesses submitted bid proposals in one week.
RFP-EZ has proven to be a beacon of opportunity
in the move towards Digital Government Strategy,
including both big government and small business
in its initiatives.
spotlight interview: removing the
burden of paper for government
                                                                 their objectives and spend more time to listen and
   “There are things that only humans can                        engage, which ultimately provides a higher level
   do, and there are things that humans                          of customer service. By focusing on high-value,
   should never have to do, and that’s where                     mission centric tasks, government can provide im-
   ECM comes into play. So if I am working                       proved services, and improve service delivery by
   on a digital strategy for government, for                     increased attention to customer service.
   once I am not just going to say that it has
   to be cheaper, I am going to say it has to
                                                                 Briefly, ECM systems allow organizations to:
   be better for people and their daily tasks.”
                                                                    Capture documents
   Terri Jones, Industry Marketing Manager, Government, Hyland      Process case management requests
   Software                                                         Access documents and information anywhere
                                                                    Integrate with other transactional applications 	
                                                                    in an agency
In our personal lives, society has grown increasingly               Measure and monitor customized reports, and store
reliant on technology. With smartphones and mo-                     documents
bile devices, consumers have endless options to en-
gage with friends, family and organizations over the             With the rapid changes as to how people use the
web. Consumers can purchase coffee, order pizza,                 web, government is in a transitional period as
receive movie tickets, file customer service com-                to how services are delivered. As paper is at the
plaints, access personal email, and instantly con-               heart of many government programs, ECM soft-
nect or expand networks on personal devices. With                ware is absolutely part of the transition. With ECM
these changes happening in citizens’ private lives,              technology, “organizations are once again putting
there are now heightened expectations of how gov-                their employees’ time back into the place where
ernment engages with the public.                                 they need the humans,” states Jones.

With the Internet so essential in our lives, web tech-           When implemented efficiently, ECM technology
nology continues to impact how government in-                    creates a solution to alleviate the mundane day-
teracts with constituents, as Hyland’s Terri Jones,              to-day tasks of employees. ECM technology shows
Industry Marketing Manager, Government, Hyland                   that there are some tasks that computers and soft-
Software, states, “We now consider the Internet to               ware systems can simply do faster, cheaper and
be mission critical in our social lives, and we are              more efficiently than human workers. By remov-
bringing that back to our professional lives, so citi-           ing document management tasks, workers’ morale
zens expect certain things from government.”                     and productivity will increase as they are placed
                                                                 into roles in which they can use their higher-level
Enterprise Content Management software (ECM) al-                 skills and work towards the most important goals
lows employees to be more efficient and productive,              of an agency.
focusing on high-value and mission-centric tasks.
For instance, rather than performing low-value tasks               “There is a whole component of technol-
such as manually entering organizational data, or-                 ogy to improving the life of a government
ganizing files, and physically delivering materials                worker and turn it back into public service,
                                                                   to make sure their time is used for things
to coworkers, ECM allows automation to liberate                    that reward the human mind, that is really
government from the burden of paper. This allows                   important to me, that you put the time into
employees to use their time efficiently, focusing on               human tasks, that only humans can do.”
high value tasks, such as helping customers meet
DIGITALGOVERNMENT             27.



Government Case Study:
Department of Agriculture’s
SuperTracker app
In the digital world, a food pyr-     tailed information dump to get         ency and access to information.
amid poster hanging up in a           started and can build a deeper         The USDA recognized that to-
school cafeteria is no longer an      and more intense experience as         day’s public expects to have ac-
effective method to relay nutri-      you go,” said Post. Government         cess to an unfathomable amount
tional information. In response       agencies are realizing that they       of information in an instant. To
to the increasingly health-con-       can no longer depend on the            address this need, SuperTracker
scious public in a growing tech-      traditional methods of outreach,       has a feature called Food-A-Pe-
nological world, the Center for       such as posters, public service        dia. Post explained, “you can look
Nutrition Policy and Promotion        announcements, and the like.           up nutritional information for
at the United States Depart-          Instead they must create a “fan-       over 8,000 foods and do a side-
ment of Agriculture (USDA) has        base,” and work on their agency        by-side comparison to deter-
created the SuperTracker app.         brand as much as a company             mine which foods really fit your
     	                                must work on a product brand.          needs.” All of the information and
The app combines the science                                                 personalized metrics are avail-
behind nutritional guidelines         One method of doing this is uti-       able to the user “at a fingertip.”
and turns it into an interactive      lizing social media. “The big met-
program that can be personal-         ric for us is the awareness factor,”   As with most Digital Government
ized. Users can determine what        says Post, “The analytics give us      Strategy initiatives, the focus is
and how much to eat as well as        a level of penetration in terms        on public satisfaction and stream-
how active they have to be by         of social media. We know for ex-       lining the transfer of information
calculating intake versus activity.   ample that the My Plate initia-        from agencies to their constitu-
     	                                tive [part of SuperTracker] cre-       ents. In order to better serve the
In an interview on GovLoop’s          ated 2 billion media impressions.
DorobekINSIDER podcast show,                                                 public, the Center of Nutrition and
                                      Overtime we will be measuring          Promotion at the USDA has made
Dr. Robert Post, Deputy Director      perception and the consumer’s
for the Center of Nutrition and                                              great efforts to create a working
                                      intent to change.” By combining        digital strategy. SuperTracker by-
Promotion, explained why an app       analytics with social media, the
was the chosen method of con-                                                passes the cumbersome meth-
                                      Post’s team will be able to adapt      ods of providing nutritional in-
necting USDA with the public.
                                      the app to better serve the public.    formation (posters, books, ads,
“We learned through personal-
ized nutrition that consumers                                                etc) and instead gives individuals
                                      What many agencies are finding         access to the information avail-
are looking for something that is
                                      is that the public wants transpar-     able in simple, organized apps.
easy to use, doesn’t involve a de-
“ I want us to ask ourselves every day, how are we using
                     technology to make a real difference in people’s lives. ”
                                                              – President Barack Obama




                Meet your mission at the intersection of
                “making a difference” and “technology”
                In government, we serve the people. It’s a fairly simple idea but unfolds into a myriad of programs,
                projects, duties, responsibilities, and tasks that rely on systems and tools that are likely outdated or
                barely usable.

                Work smarter. Serve the public better. Make a difference with innovative technology. Fulfill Digital
                Government Strategy milestones. Meet your mission more easily and efficiently.

                Leverage a proven, cloud-based communications ecosystem that has transformed the way public
                sector organizations attract, inform, and engage stakeholders.

                Find out why more than 550 worldwide government organizations are using GovDelivery
                technology to meet their mission, make a difference, and serve the people in transformative ways.

                Visit us at govdelivery.com.




    reachthepublic.com   facebook.com/govdelivery   @govdelivery   youtube.com/govdelivery   govloop.com

© GovDelivery 2013
DIGITALGOVERNMENT             29.

spotlight interview: Increasing Efficiency
With Digital Communications
                                                         Collaborating and consolidating digital communi-
     “We have seen agencies across the federal,
                                                         cation efforts is not the only step that needs to be
     state, local and foreign governments rec-
                                                         taken in order to be successful to advance commu-
     ognize the need to focus on strengthening
                                                         nications strategies. Agencies also need to know
     the efficiencies and effectiveness of their
                                                         that the information is valuable to citizens, and
     public facing communications,”
                                                         being consumed. “Whether there is a need to issue
                                                         alert information in times of emergencies or natu-
     Lance Horne, General Manager, GovDelivery Federal   ral disasters, informing the public of changes in tax
                                                         policy or making available updated information
                                                         on health care issues, agencies need to not only
                                                         be able to distribute information, but know it has
                                                         been consumed,” Horne notes.
 Technology in the public sector has transformed
 the way government does business. This report           Understanding how information is being consumed
 has shown that technology not only is redefining        is essential to advancing government communica-
 internal workflows, service delivery, and providing     tions. One way of gauging how much information
 increased efficiencies, but technology is also ad-      is consumed is by creating a two-way dialogue be-
 vancing the way government communicates with            tween government and the public. “At some level
 citizens.                                               it gives the citizen the capability of participating,
                                                         or becoming part of the government,” says Horne.
 Recently, Lance Horne, General Manager of Gov-          This feedback can point to flaws in communication
 Delivery, shared his expert insights, gathered from     methods and lead agencies towards providing the
 more than 15 years of experience in the public sec-     information that the public wants.
 tor, regarding how communications has been rede-
 fined in the digital era. With new ways to engage       With current belt-tightening measures in the pub-
 with constituents, government agencies need to          lic sector and the pressures to be more cost ef-
 understand the benefits and obligations they have       fective, government agencies need to “refocus
 to leverage technology to improve communica-            resources and personnel to focus on core mission
 tions.                                                  critical objects, leaving the heavy lifting to technol-
                                                         ogy,” Horne states. That said, the traditional com-
 Currently, many agencies have separate contact          munication methodology like postal and packag-
 lists among their various departments, though they      ing services, traditional advertising, and simple
 may be trying to reach the same people. There also      email distribution is now becoming increasingly
 may be separate departments working on social           non-viable given the current fiscal environment. In
 media, while others worry about more traditional        many cases, traditional methods of communication
 methods of communication such as phone calls            have proven to be more costly than efficient, forc-
 and emails. By consolidating communication meth-        ing agencies to streamline communication efforts.
 ods under one department or program, agencies
 will then be able to use analytics to see the larger
 picture of what efforts are successful and what              “We have seen urgency on doing more
 needs adjustment. Agencies need to integrate all             with less, being driven by the seeming-
 their digital communication efforts “to ensure that          ly constant budgetary issues facing the
 they can target any outlet to disseminate messag-            Administration and Congress,”
 ing and show subscriber growth without resorting
 to widely disparate systems and techniques,” states          Lance Horne, GovDelivery General Manager, Federal Services.
 Horne.
30.   THEGOVLOOPGUIDE




                        Enabling HUMAN
                        POTENTIAL through
                        INNOVATION

                                          With digital expertise and citizen-centered
                                          design, Sapient is changing how our nation
                                          works, connects and responds.




                Check out our Points of Value
                SAPIENTGOV.COM
DIGITALGOVERNMENT     31.
spotlight interview: Reimagining Public
Sector Institutions Through Technology
                                                             public awareness and transparency efforts that en-
   “Most of our clients’ digital strategy falls              courage citizen participation. Additionally, agen-
   into four categories: real-time data for                  cies can track trends, identify patterns, and predict
   situational awareness, making large data                  events to combat waste, fraud and abuse.
   available with more meaning, improving
   a service or transaction, or multiple plat-               Improving Digital Transaction Services
   form design that is device independent.”

   Teresa Bozzelli, President, Sapient Government Services
                                                             Agencies are moving to implement programs that
                                                             meet citizens’ expectations of accessibility to pro-
                                                             vide transactional services anytime, anywhere,
                                                             and across multiple platforms, such as websites
In today’s global economy, government agencies               or mobile devices. Also, agencies are looking to
are seeking to redefine themselves in order to               understand citizen needs through the analysis of
adapt to the needs of the public sector. Although            complex analytics for providing common transac-
technology connects us like never before, it also            tions, such as disbursing benefits, paying bills and
creates an additional layer of complexity as gov-            taxes. By making a thorough analysis of available
ernment programs are interconnected across state,            data from transactions, agencies can meet citizens’
local and federal levels of government. If agencies          needs and instill a high-level of customer service
do not adjust to the changing digital culture, they          and satisfaction. To implement this functionality,
will continue to suffer from outdated methods and            secure data storage, as well as accurate records of
technology and lose touch with the increasingly              transactions needs to be maintained.
digital-focused public.
                                                             Experience Driven Multiple Platform Design
Teresa Bozzelli, President, Sapient Government
Services, highlights four trends on how govern-              As Bozzelli mentions, many government websites
ment is adopting digital strategies as enabling              and mobile experiences are designed and packed
real-time data and situational updates, making big           with information that does not easily translate into
data widely available, improving digital transac-            how audiences actually want to access information.
tion services, and experience driven multiple plat-          Through research and analytics, agencies are look-
form design.                                                 ing to understand what information is the most
                                                             useful, and how to make resources useable instead
Enabling Real-Time Data and Situational Updates              of just available. This includes knowing when and
                                                             how to provide information quickly across multiple
Government agencies are interested in providing              platforms to increase citizen satisfaction.
information to their constituents, but efficiently
communicating that information in a timely man-              With the dawn of the digital era, government lead-
ner can be a challenge. The common theme that                ers are seeking new ways to match the pace of
encourages agencies to develop a digital strategy            technology by fostering innovation and creativity
is real-time data availability. Increasingly, agencies       through a digital government strategy. Today, the
want to use real-time data to make informed de-              question is not if agencies should adopt a digital
cisions, spot frauds, and allocate resources quickly         strategy, but how it can be done in the unique
during emergencies.                                          culture of government.

Making Big Data Widely Available                               “First and foremost, the government has to find
                                                               what is necessary, not just interesting. To maxi-
Bozzelli states that many agencies are not just                mize the government’s investment in a digital
looking to “take large data, highly complex data,              strategy, we really must focus on finding areas
                                                               to provide meaningful, measureable impact for
and make it broadly available to citizens and                  moving the mission forward. This is centered on
stakeholders, but to do so with meaning.” As Boz-              focusing on the necessary priorities in support
zelli identifies, the key is allowing agencies to un-          of the mission. This is where we must positively
                                                               connect, support and serve citizens,”
lock the power of government data. By providing
access to data, citizens create value by building              Teresa Bozzelli, President, Sapient Government Services.
mobile applications, while agencies can increase
32.   THEGOVLOOPGUIDE
DIGITALGOVERNMENT   33.




Best Practices to Craft
Your Agency’s Digital
Government Strategy

Our research identifies many different strat-
egies to implement a digital strategy within
government. One of the findings is that the cur-
rent environment in which government oper-
ates makes innovation very difficult. With the
political cycle, changing administrative man-
dates, and difficulty moving between sectors,
innovation is a challenging task for agencies
to institutionalize. With that in mind, it is clear
that innovation that starts at a grass roots level
can be sustained within an agency if it is em-
braced, discussed and encouraged by all lev-
els of the agency. Below are six best practices
to implement a digital government strategy:


1. Collaborate Across the Agency

Collaboration is the key to advancing a digital
strategy, as one survey participant mentions:
“Encourage a collaborative team approach
to challenge responses, and permit uncon-
strained brainstorming.” Encouraging a col-
laborative environment is essential to govern-
ment and can help agencies better identify
resources, exchange ideas, and work towards
achieving mutually defined goals.
34.     THEGOVLOOPGUIDE



                                                          place for support, communication.” Another re-
      2. Have Clear Performance Metrics                   spondent also stated, “Prototype - don’t waste
                                                          time with hefty and outdated plans. Start small
      Having clear goals and performance metrics is       and test, ramp up if it’s effective.”
      essential to fully leveraging emerging technol-
      ogy, and finding value to measure importance.
      At the onset of any kind of technology adop-        5. Identify the Mission Critical Initiatives
      tion, “Having goals, knowing your media and
      audience, staying consistent with usage, and           “Recognize one solution might not be
      staying up-to-date with changes.”                      the best for every department in an
                                                             agency - they have different custom-
                                                             ers and needs,”
      3. Set a Clear Vision
                                                             GovLoop survey respondent.
      Setting a clear vision is imperative to creating
      a digital government strategy. Agency leaders
      need to look to the future, identify the tools      No matter what tools the agency decides to
      and strategies that need to be adopted, and         implement, the new initiatives must work to-
      then map to the agency’s mission. One sur-          wards mission critical objectives, and help ad-
      vey participant states, “Figure out what people     vance the cause and mission of the agency.
      want/need. Why spend time on a digital initia-      As one survey participant states, “First, have a
      tive that no one will use? You can survey peo-      strategy and not just a selection of technology.
      ple or look at trends in terms of repeating tasks   Understand the purpose users want the tech-
      that might be streamlined or made available         nology for. Do not rely on a catalog of devices
      tothe citizen directly.”                            or components.” Further, a second respondent
                                                          notes, “Understand the overall strategy, then
      4. Have a Technology Roadmap                        determine whether and how to support it with
                                                          digital approaches. Sometimes a fad is just a
      Technology comes in cycles, the next big de-        fad.”
      velopment is right around the corner – it may
      be gamification advancements, augmentation,         6. Institutionalize a Culture of Innovation
      or something completely new. Regardless,
      agencies must be agile to meet increasingly         This was one of the core findings in our re-
      complex demands of the public sector. One           search, the importance of institutionalizing a
      survey respondent states, “[We] need to be          culture of innovation. Our research finds that
      nimble - technology will constantly be chang-       to truly create a culture of innovation, agen-
                                                          cies need to take risks, share resources, devel-
      ing so [we] need to develop a strategy that
                                                          op small cross-functional collaborative teams,
      covers new options without having to rethink
                                                          and reward and provide incentives for teams.
      and create a separate plan for how they could
                                                          One survey respondent states, “Find ways to al-
      be used.”
                                                          low people to do things in a limited-risk man-
                                                          ner rather than always stopping things in case
      Further, it is essential to develop a strategic
                                                          they don’t work.”
      plan to adopt tools, and running small pilots
      to gather quick wins and work through chal-
      lenges. As another survey member identified,
      “Plan, generate options, test, collaborate, iden-
      tify risks and unintended impacts, put policy in
DIGITALGOVERNMENT          35.




Where Can Government
Be in 3-5 Years?


With each of our interviewees, GovLoop           “There will be some cost-specific things that
asked participants to share insights regard-     will continue to happen, including cloud for
ing where they think government will be in       data and device independence; those are go-
the next five years. Across the board, inter-    ing to be two things that are not an option.
viewees were confident that technology is        In three years, if we think about what’s driven
truly going to transform government, and         by the citizen, I think crowdsourcing of solu-
serve as a way to re-imagine and create a 21st   tions will continue to drive the government to
century government. With budgetary pres-         change how it does business. The ability to plan
sures mounting, and agencies being forced        for change includes attracting the right digital
to do more with less, now is the time when       innovation workforce and developing digital
innovation should occur in government.           strategies that connect us across digital divides.”

Further, Jones believes that self-service mod-   Undoubtedly, the public sector is ripe for inno-
ules and programs will expand in the public      vation, as Horne states, “In the next 3-5 years we
sector. As Jones identifies, “People are go-     are going to witness a sea-change in the way dig-
ing to have the tools they need to do the job    ital communications is managed from a public
and government is going to have gone a long      sector perspective.” Akers agreed with Horne’s
way towards self service. Government has         sentiments, stating that: “The way to improve
reached the perfect storm of not enough staff,   services is through incremental investments
not enough money and a generation shift in       in technology. Agencies can leverage the web
what we expect and are able to do online.”       more, and generate cost savings by providing
                                                 interaction and automatic submission of docu-
Through emerging technology, Bozzelli is         ments and forms online. And since this allows
also confident that the way government does      them to provide better ways to get access to
business will be transformed. Bozzelli states,   that content, calls to the agency are minimized.”
36.   THEGOVLOOPGUIDE




                                  ABOUT GOVLOOP
                                                                                         Location
                                                                GovLoop is headquartered in Wash-
                                                               ington D.C with a team of dedicated
                                                                 professionals who share a commit-
                                                                 ment to connect and improve gov-
                                                                                          ernment.

                                                                                          GovLoop
                                                                         734 15th St NW, Suite 500
                                                                           Washington, DC 20005
                                                                            Phone: (202) 407-7421
                                                                               Fax: (202) 407-7501




         GovLoop’s mission is to connect gov-      research. Today, GovLoop is the lead-
         ernment to improve government. We         ing site for addressing public sector is-
         aim to inspire public sector profes-      sues.
         sionals by acting as the knowledge
         network for government. The GovLoop       GovLoop works with top industry part-
         community has over 65,000 members         ners to provide resources and tools to
         working to foster collaboration, solve    the government community. GovLoop
         problems and share resources across       has developed a variety of guides, in-
         government.                               fographics, online training and educa-
                                                   tional events, all to help public sector
         The GovLoop community has been            professionals become more efficient
         widely recognized across multiple sec-    Civil Servants.
         tors. GovLoop members come from
         across the public sector. Our member-     GovLoop’s report, Crafting a Comphrensive
         ship includes federal, state, and local   Digital Government Strategy is sponsored
         public servants, industry experts and     by Aquia, GovDelivery, Hyland, and Sapient.
         professionals grounded in academic
DIGITALGOVERNMENT           37.




                                                                      resources
Govloop Guides
Unlocking the Power of Government Analytics, Pat Fiorenza, March 13, 2013: http://www.govloop.com/profiles/blogs/new-gov-
loop-report-unlocking-the-power-of-government-analytics

Government Technology: A Year in Review, Pat Fiorenza, December 5, 2012: http://www.govloop.com/page/government-technol-
ogy-year-in-review

New GovLoop Report: Exploring Bring Your Own Device in the Public Sector, Pat Fiorenza, October 25, 2012: http://www.govloop.
com/profiles/blogs/new-govloop-report-exploring-bring-your-own-device-in-the-public-

Navigating the Digital Roadmap: Pat Fiorenza, August 7, 2012: http://www.govloop.com/techgovguide

Identifying the Promise of GIS in the Public Sector: Pat Fiorenza, October 16, 2012: http://www.govloop.com/geographic-informa-
tion-systems-guide


Govloop infographics

How Enterprise Content Management is Transforming the Public Sector, Pat Fiorenza, March 18, 2013, http://www.govloop.com/
profiles/blogs/infographic-how-enterprise-content-management-software-is-transfo

Government Technology in Review 2012, Cat Robinson, December 19, 2012, http://www.govloop.com/profiles/blogs/government-
technology-in-review-2012

The Digital Government Strategy Timeline - An Infographic, Jeff Ribeira, August 9, 2012: http://www.govloop.com/profiles/blogs/
the-digital-government-strategy-timeline-an-infographic

Govloop Blogs

7 Ways to Get Innovation Right, Emily Jarvis, March 26, 2013: http://www.govloop.com/profiles/blogs/7-ways-to-get-innovation-
right

10 Parallels Between the US and UK Digital Government Strategy, Pat Fiorenza, January 24, 2013: http://www.govloop.com/pro-
files/blogs/10-parallels-between-the-us-and-uk-digital-government-strategy

White House Releases BYOD Tool-Kit, Pat Fiorenza, August 24, 2012: http://www.govloop.com/profiles/blogs/white-house-releas-
es-bring-your-own-device-tool-kit


GovLoop’s Technology Page: http://www.govloop.com/technology

Digital Government Strategy Resources: http://www.govloop.com/digital-government-strategy
38.   THEGOVLOOPGUIDE




                        734 15th St NW, Suite 500
                         Washington, DC 20005
                         Phone: (202) 407-7421
                           Fax: (202) 407-7501

Más contenido relacionado

La actualidad más candente

24/7 Government - A Public CIO Special Report
24/7 Government - A Public CIO Special Report24/7 Government - A Public CIO Special Report
24/7 Government - A Public CIO Special ReportJon Yoffie
 
Transforming government through digitization
Transforming government through digitizationTransforming government through digitization
Transforming government through digitizationCol Mukteshwar Prasad
 
A sample of the propasals i do
A sample of the propasals i doA sample of the propasals i do
A sample of the propasals i doDaniel Kimotho
 
The future of digital government services
The future of digital government servicesThe future of digital government services
The future of digital government servicesSaeed Al Dhaheri
 
deloitte-digital-QBCC-white-paper-0416
deloitte-digital-QBCC-white-paper-0416deloitte-digital-QBCC-white-paper-0416
deloitte-digital-QBCC-white-paper-0416Drew Kearney
 
Open Data e Smart Government: tecnologie e trend di mercato Alessio Meloni
Open Data e Smart Government: tecnologie e trend di mercato Alessio MeloniOpen Data e Smart Government: tecnologie e trend di mercato Alessio Meloni
Open Data e Smart Government: tecnologie e trend di mercato Alessio MeloniApulian ICT Living Labs
 
Critical insight about smart government initiatives in the gcc countries
Critical insight about smart government initiatives in the gcc countriesCritical insight about smart government initiatives in the gcc countries
Critical insight about smart government initiatives in the gcc countriesSaeed Al Dhaheri
 
MKTGMAL076-Driving-innovation-in-government
MKTGMAL076-Driving-innovation-in-governmentMKTGMAL076-Driving-innovation-in-government
MKTGMAL076-Driving-innovation-in-governmentbharatchoragudi
 
Future of community engagement 11 05 2016
Future of community engagement 11 05 2016Future of community engagement 11 05 2016
Future of community engagement 11 05 2016Future Agenda
 
Digital Influence in News & Politics Report
Digital Influence in News & Politics ReportDigital Influence in News & Politics Report
Digital Influence in News & Politics ReportSparxoo
 
Digital Influence News and Politics
Digital Influence News and PoliticsDigital Influence News and Politics
Digital Influence News and PoliticsSparxoo
 
Introduction to Apply Social Networking for Goverment Agencies in Thailand
Introduction to Apply Social Networking for Goverment Agencies in ThailandIntroduction to Apply Social Networking for Goverment Agencies in Thailand
Introduction to Apply Social Networking for Goverment Agencies in Thailandsiriporn pongvinyoo
 
From AI to Analytics
From AI to AnalyticsFrom AI to Analytics
From AI to AnalyticsDeloitte UK
 
ReImagining Governance
ReImagining Governance ReImagining Governance
ReImagining Governance Nagarajan M
 
Connecting undp ict news fall 2014
Connecting undp ict news fall 2014Connecting undp ict news fall 2014
Connecting undp ict news fall 2014wallen1957
 
Session Four: The Digital Revolution Challenges And Opportunities For Sub Nat...
Session Four: The Digital Revolution Challenges And Opportunities For Sub Nat...Session Four: The Digital Revolution Challenges And Opportunities For Sub Nat...
Session Four: The Digital Revolution Challenges And Opportunities For Sub Nat...OECDtax
 
State Building in the Digital Era Ken Zita - world affairs forum 12 sept 2012
State Building in the Digital Era   Ken Zita - world affairs forum  12 sept 2012State Building in the Digital Era   Ken Zita - world affairs forum  12 sept 2012
State Building in the Digital Era Ken Zita - world affairs forum 12 sept 2012kzita
 
Smarter Computing to Support 21st Century Governance
Smarter Computing to Support 21st Century GovernanceSmarter Computing to Support 21st Century Governance
Smarter Computing to Support 21st Century Governancejabenjamusibm
 
EMPOWERED BY DIGITAL GOVERNMENT Mark Day General Manager, Government Industry...
EMPOWERED BY DIGITAL GOVERNMENT Mark Day General Manager, Government Industry...EMPOWERED BY DIGITAL GOVERNMENT Mark Day General Manager, Government Industry...
EMPOWERED BY DIGITAL GOVERNMENT Mark Day General Manager, Government Industry...Tien Hoang
 

La actualidad más candente (20)

Digital Gov
Digital GovDigital Gov
Digital Gov
 
24/7 Government - A Public CIO Special Report
24/7 Government - A Public CIO Special Report24/7 Government - A Public CIO Special Report
24/7 Government - A Public CIO Special Report
 
Transforming government through digitization
Transforming government through digitizationTransforming government through digitization
Transforming government through digitization
 
A sample of the propasals i do
A sample of the propasals i doA sample of the propasals i do
A sample of the propasals i do
 
The future of digital government services
The future of digital government servicesThe future of digital government services
The future of digital government services
 
deloitte-digital-QBCC-white-paper-0416
deloitte-digital-QBCC-white-paper-0416deloitte-digital-QBCC-white-paper-0416
deloitte-digital-QBCC-white-paper-0416
 
Open Data e Smart Government: tecnologie e trend di mercato Alessio Meloni
Open Data e Smart Government: tecnologie e trend di mercato Alessio MeloniOpen Data e Smart Government: tecnologie e trend di mercato Alessio Meloni
Open Data e Smart Government: tecnologie e trend di mercato Alessio Meloni
 
Critical insight about smart government initiatives in the gcc countries
Critical insight about smart government initiatives in the gcc countriesCritical insight about smart government initiatives in the gcc countries
Critical insight about smart government initiatives in the gcc countries
 
MKTGMAL076-Driving-innovation-in-government
MKTGMAL076-Driving-innovation-in-governmentMKTGMAL076-Driving-innovation-in-government
MKTGMAL076-Driving-innovation-in-government
 
Future of community engagement 11 05 2016
Future of community engagement 11 05 2016Future of community engagement 11 05 2016
Future of community engagement 11 05 2016
 
Digital Influence in News & Politics Report
Digital Influence in News & Politics ReportDigital Influence in News & Politics Report
Digital Influence in News & Politics Report
 
Digital Influence News and Politics
Digital Influence News and PoliticsDigital Influence News and Politics
Digital Influence News and Politics
 
Introduction to Apply Social Networking for Goverment Agencies in Thailand
Introduction to Apply Social Networking for Goverment Agencies in ThailandIntroduction to Apply Social Networking for Goverment Agencies in Thailand
Introduction to Apply Social Networking for Goverment Agencies in Thailand
 
From AI to Analytics
From AI to AnalyticsFrom AI to Analytics
From AI to Analytics
 
ReImagining Governance
ReImagining Governance ReImagining Governance
ReImagining Governance
 
Connecting undp ict news fall 2014
Connecting undp ict news fall 2014Connecting undp ict news fall 2014
Connecting undp ict news fall 2014
 
Session Four: The Digital Revolution Challenges And Opportunities For Sub Nat...
Session Four: The Digital Revolution Challenges And Opportunities For Sub Nat...Session Four: The Digital Revolution Challenges And Opportunities For Sub Nat...
Session Four: The Digital Revolution Challenges And Opportunities For Sub Nat...
 
State Building in the Digital Era Ken Zita - world affairs forum 12 sept 2012
State Building in the Digital Era   Ken Zita - world affairs forum  12 sept 2012State Building in the Digital Era   Ken Zita - world affairs forum  12 sept 2012
State Building in the Digital Era Ken Zita - world affairs forum 12 sept 2012
 
Smarter Computing to Support 21st Century Governance
Smarter Computing to Support 21st Century GovernanceSmarter Computing to Support 21st Century Governance
Smarter Computing to Support 21st Century Governance
 
EMPOWERED BY DIGITAL GOVERNMENT Mark Day General Manager, Government Industry...
EMPOWERED BY DIGITAL GOVERNMENT Mark Day General Manager, Government Industry...EMPOWERED BY DIGITAL GOVERNMENT Mark Day General Manager, Government Industry...
EMPOWERED BY DIGITAL GOVERNMENT Mark Day General Manager, Government Industry...
 

Similar a Crafting a Comprehensive Digital Government Strategy

API-led connectivity: How to leverage reusable microservices
 API-led connectivity: How to leverage reusable microservices API-led connectivity: How to leverage reusable microservices
API-led connectivity: How to leverage reusable microservicesAbhishek Sood
 
Engage -- eGovernment strategies for success
Engage -- eGovernment strategies for successEngage -- eGovernment strategies for success
Engage -- eGovernment strategies for successNIC Inc | EGOV
 
From AI to Analytics
From AI to AnalyticsFrom AI to Analytics
From AI to AnalyticsDeloitte UK
 
BCG-Agile-as-the-Next-Government-Revolution-Aug-2018_tcm9-200197 (1).pdf
BCG-Agile-as-the-Next-Government-Revolution-Aug-2018_tcm9-200197 (1).pdfBCG-Agile-as-the-Next-Government-Revolution-Aug-2018_tcm9-200197 (1).pdf
BCG-Agile-as-the-Next-Government-Revolution-Aug-2018_tcm9-200197 (1).pdfOuheb Group
 
Creating a Digital Workplace in Public Sector
Creating a Digital Workplace in Public SectorCreating a Digital Workplace in Public Sector
Creating a Digital Workplace in Public SectorJonathan Rodriguez
 
Digital Governance: Digitisation of Public Sector
Digital Governance: Digitisation of Public SectorDigital Governance: Digitisation of Public Sector
Digital Governance: Digitisation of Public SectorShahid Hussain Raja
 
Connected Gov Engaging Stakeholders In the Digital Age
 Connected Gov Engaging Stakeholders In the Digital Age Connected Gov Engaging Stakeholders In the Digital Age
Connected Gov Engaging Stakeholders In the Digital AgeMillennialDen2020
 
Delivering on Digital by Default
Delivering on Digital by DefaultDelivering on Digital by Default
Delivering on Digital by DefaultKeith Don
 
OECD Digital Government Review of Colombia - Towards a citizen-driven public ...
OECD Digital Government Review of Colombia - Towards a citizen-driven public ...OECD Digital Government Review of Colombia - Towards a citizen-driven public ...
OECD Digital Government Review of Colombia - Towards a citizen-driven public ...OECD Governance
 
Government transformational trends in 2021 by dr usman zafar
Government transformational  trends in 2021 by dr usman zafarGovernment transformational  trends in 2021 by dr usman zafar
Government transformational trends in 2021 by dr usman zafarDr Usman Zafar
 

Similar a Crafting a Comprehensive Digital Government Strategy (20)

The Future of Digital Services
The Future of Digital ServicesThe Future of Digital Services
The Future of Digital Services
 
The Digital Government
The Digital GovernmentThe Digital Government
The Digital Government
 
The Digital Government
The Digital GovernmentThe Digital Government
The Digital Government
 
the-digital-government
the-digital-governmentthe-digital-government
the-digital-government
 
ICT Qatar: Integrated eGovernment
ICT Qatar: Integrated eGovernmentICT Qatar: Integrated eGovernment
ICT Qatar: Integrated eGovernment
 
API-led connectivity: How to leverage reusable microservices
 API-led connectivity: How to leverage reusable microservices API-led connectivity: How to leverage reusable microservices
API-led connectivity: How to leverage reusable microservices
 
Engage -- eGovernment strategies for success
Engage -- eGovernment strategies for successEngage -- eGovernment strategies for success
Engage -- eGovernment strategies for success
 
People Centered Internet Briefing Jan 30 2016
People Centered Internet Briefing Jan 30 2016People Centered Internet Briefing Jan 30 2016
People Centered Internet Briefing Jan 30 2016
 
E gov iimc 2013
E gov iimc 2013E gov iimc 2013
E gov iimc 2013
 
From AI to Analytics
From AI to AnalyticsFrom AI to Analytics
From AI to Analytics
 
BCG-Agile-as-the-Next-Government-Revolution-Aug-2018_tcm9-200197 (1).pdf
BCG-Agile-as-the-Next-Government-Revolution-Aug-2018_tcm9-200197 (1).pdfBCG-Agile-as-the-Next-Government-Revolution-Aug-2018_tcm9-200197 (1).pdf
BCG-Agile-as-the-Next-Government-Revolution-Aug-2018_tcm9-200197 (1).pdf
 
Bhatia
BhatiaBhatia
Bhatia
 
Creating a Digital Workplace in Public Sector
Creating a Digital Workplace in Public SectorCreating a Digital Workplace in Public Sector
Creating a Digital Workplace in Public Sector
 
Digital Governance: Digitisation of Public Sector
Digital Governance: Digitisation of Public SectorDigital Governance: Digitisation of Public Sector
Digital Governance: Digitisation of Public Sector
 
Government Trends 2021
Government Trends 2021Government Trends 2021
Government Trends 2021
 
Egovernment
EgovernmentEgovernment
Egovernment
 
Connected Gov Engaging Stakeholders In the Digital Age
 Connected Gov Engaging Stakeholders In the Digital Age Connected Gov Engaging Stakeholders In the Digital Age
Connected Gov Engaging Stakeholders In the Digital Age
 
Delivering on Digital by Default
Delivering on Digital by DefaultDelivering on Digital by Default
Delivering on Digital by Default
 
OECD Digital Government Review of Colombia - Towards a citizen-driven public ...
OECD Digital Government Review of Colombia - Towards a citizen-driven public ...OECD Digital Government Review of Colombia - Towards a citizen-driven public ...
OECD Digital Government Review of Colombia - Towards a citizen-driven public ...
 
Government transformational trends in 2021 by dr usman zafar
Government transformational  trends in 2021 by dr usman zafarGovernment transformational  trends in 2021 by dr usman zafar
Government transformational trends in 2021 by dr usman zafar
 

Más de GovLoop

How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?GovLoop
 
Teaching vs learning
Teaching vs learningTeaching vs learning
Teaching vs learningGovLoop
 
Next Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide DeckNext Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide DeckGovLoop
 
Internet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, SargentInternet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, SargentGovLoop
 
Internet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, RonzioInternet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, RonzioGovLoop
 
Internet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, HiteInternet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, HiteGovLoop
 
Internet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, FritzingerInternet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, FritzingerGovLoop
 
Internet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinneyInternet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinneyGovLoop
 
Internet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy GarrettInternet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy GarrettGovLoop
 
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722GovLoop
 
Week Three
Week ThreeWeek Three
Week ThreeGovLoop
 
FHWA Week Two
FHWA Week TwoFHWA Week Two
FHWA Week TwoGovLoop
 
Building Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research BriefBuilding Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research BriefGovLoop
 
Turning Big Data into Big Decisions
Turning Big Data into Big DecisionsTurning Big Data into Big Decisions
Turning Big Data into Big DecisionsGovLoop
 
Examining the Big Data Frontier
Examining the Big Data FrontierExamining the Big Data Frontier
Examining the Big Data FrontierGovLoop
 
The Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogicThe Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogicGovLoop
 
Capitalizing on the Cloud
Capitalizing on the CloudCapitalizing on the Cloud
Capitalizing on the CloudGovLoop
 
Build Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your AgencyBuild Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your AgencyGovLoop
 
Social Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational EffectivenessSocial Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational EffectivenessGovLoop
 
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...GovLoop
 

Más de GovLoop (20)

How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?How is GovLoop Transforming Learning for Government?
How is GovLoop Transforming Learning for Government?
 
Teaching vs learning
Teaching vs learningTeaching vs learning
Teaching vs learning
 
Next Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide DeckNext Gen: Critical Conversations Slide Deck
Next Gen: Critical Conversations Slide Deck
 
Internet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, SargentInternet of Things: Lightning Round, Sargent
Internet of Things: Lightning Round, Sargent
 
Internet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, RonzioInternet of Things: Lightning Round, Ronzio
Internet of Things: Lightning Round, Ronzio
 
Internet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, HiteInternet of Things: Lightning Round, Hite
Internet of Things: Lightning Round, Hite
 
Internet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, FritzingerInternet of Things: Lightning Round, Fritzinger
Internet of Things: Lightning Round, Fritzinger
 
Internet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinneyInternet of Things: Lightning Round, McKinney
Internet of Things: Lightning Round, McKinney
 
Internet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy GarrettInternet of Things: Government Keynote, Randy Garrett
Internet of Things: Government Keynote, Randy Garrett
 
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
Leap Not Creep Participant Guide Pre-Course Through Week 3 - 20140722
 
Week Three
Week ThreeWeek Three
Week Three
 
FHWA Week Two
FHWA Week TwoFHWA Week Two
FHWA Week Two
 
Building Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research BriefBuilding Powerful Outreach - Executive Research Brief
Building Powerful Outreach - Executive Research Brief
 
Turning Big Data into Big Decisions
Turning Big Data into Big DecisionsTurning Big Data into Big Decisions
Turning Big Data into Big Decisions
 
Examining the Big Data Frontier
Examining the Big Data FrontierExamining the Big Data Frontier
Examining the Big Data Frontier
 
The Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogicThe Need for NoSQL - MarkLogic
The Need for NoSQL - MarkLogic
 
Capitalizing on the Cloud
Capitalizing on the CloudCapitalizing on the Cloud
Capitalizing on the Cloud
 
Build Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your AgencyBuild Better Virtual Events & Training for your Agency
Build Better Virtual Events & Training for your Agency
 
Social Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational EffectivenessSocial Media Presentation for The Center for Organizational Effectiveness
Social Media Presentation for The Center for Organizational Effectiveness
 
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
Guide to Managing the Presidential Management Fellows (PMF) Application Proce...
 

Último

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptxLBM Solutions
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 

Último (20)

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptx
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 

Crafting a Comprehensive Digital Government Strategy

  • 1.
  • 2. 2. THEGOVLOOPGUIDE TABLE OF CONTENTS Executive Summary - - - - - - - - - - - - - - - - - - - - - - 4 Defining a Digital Government - - - - - - - - - - - - - - - - - - - - 6 What does a 21st century government look like? - - - - - - - - - - - - 7 5 Components of a Digital Government- - - - - - - - - - - - - - - - 9 1) Accessible – Information Anywhere and Anytime 2) Self-Service 3) Data-Driven 4) Agile and Scalable 5) Removing the Burden of Paper The Digital Government Strategy – A Philosophical Approach - - - - - - - - 13 The Tools to Get There Figure 1: What tools are you including in your digital strategy? Figure 2: How have you responded to the Digital Government Strategy? Figure 3: Challenges to Adopting a Digital Strategy 5 Benefits of a Digital Government Strategy- - - - - - - - - - - - 17 1) Cost Savings and Efficiency 2) Improves Services 3) Creates Workforce Efficiencies 4) Scalable Infrastructure 5) Transparency
  • 3. DIGITALGOVERNMENT 3. 6 Ways Emerging Technology is Facilitating Digital Government- - - - - - 21 Spotlight Interview: How Open Source Can Improve Citizen Engagement Government Case Study: RFP–EZ and Presidential Management Initiative Spotlight Interview: Removing the Burden of Paper for Government Government Case Study: Department of Agriculture’s SuperTracker App Spotlight Interview: Increasing Efficiency with Digital Communications Spotlight Interview: Reimagining Public Sector Institutions Through Technology Best Practices to Craft Your Agency’s Digital Government Strategy - - - - 33 1) Collaborate Across the Agency 2) Have Clear Performance Metrics 3) Set a Clear Vision 4) Have a Technology Roadmap 5) Identify the Mission Critical Initiatives Where Can Government Be in 3-5 Years?- - - - - - - - - - - - - - - - - 35 About Govloop - - - - - - - - - - - - - - - - - - - - - - - - - - - - 36 Resources - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 37
  • 4. 4. THEGOVLOOPGUIDE EXECUTIVE SUMMARY Throughout the ages, technology has played The Digital Strategy includes three core strat- an essential role for government to craft a egy objectives: better society for citizens. In the Roman Em- pire, the aqueducts revolutionized services 1. Enable the American people and an in- provided to Roman citizens. Leveraging gravity creasingly mobile workforce to access high- alone, the Romans were able to transform com- quality digital government information and munities, providing water to distant cities and services anywhere, anytime, on any device. towns, and create an engineering marvel that 2. Ensure that as the government adjusts to would lead to years of economic dominance this new digital world, we seize the oppor- and influence society for years to come. tunity to procure and manage devices, ap- plications, and data in smart, secure and af- Today, governments are leveraging much more fordable ways. than just gravity. With the same ingenuity once 3. Unlock the power of government data to used by the Romans, governments are imple- spur innovation across our Nation and im- menting dozens of emerging technologies to prove the quality of services for the Ameri- innovate and work towards solving large-scale can people. problems. With public sector resources dwin- dling and demand increasing from citizens, The strategy provides many milestone dates to government has little choice but to innovate reach, with the final milestone date arriving on and reform service delivery. Through qualita- May 23, 2013. According to HowTo.Gov agen- tive and quantitative analysis, this report will cies must: provide a snapshot of what a digital govern- ment truly is and the path agencies can take to • Ensure all new IT systems follow the open craft a comprehensive digital strategy. data, content, and Web API policy and op- erationalize agency.gov/developer pages. In an era driven by technology adoption in • Make high–value data and content in at consumer markets, government has been at- least two existing, major customer–facing tempting to leverage new kinds of technology. systems available through Web APIs, apply GovLoop’s research defines a digital govern- metadata tagging, and publish a plan to ment as “the tools, applications, resources and transition additional high–value systems. methodologies allowing government to lever- • Evaluate the government–wide contract age new and emerging technology to serve vehicles in the alternatives analysis for all the most mission-centric goals of the agency.” new mobile–related procurements. Additionally, a digital government is one that • Ensure all new digital services follow digital builds a foundation that is device-agnostic, in- services and customer experience improve- formation- and customer-focused, and highly ment guidelines. scalable to meet increasing resource demands. • Optimize at least two existing priority cus- This definition aligns with the Digital Govern- tomer–facing services for mobile use and ment Strategy that has been driving technolo- publish a plan for improving additional ex- gy adoption at the federal level of government. isting services.
  • 5. DIGITALGOVERNMENT 5. This report draws upon a sur- Clay Johnson, Presidential In- and comprehensive digital vey of 94 members of the novation Fellow, Executive Office of the strategy. Technology adoption GovLoop community who are President to craft a digital government currently adopting emerging is not just a phenomenon oc- technology at the state, local Terri Jones, Industry Marketing curring at the federal level. In and federal level of govern- Manager, Government, Hyland Software addition to the federal govern- ment. This report also includes ment, public sector agencies insights based on interviews Dr. Robert Post, Associate Execu- at the state, local, and global with government leaders and tive Director, U.S. Department of Agri- level have recognized the need experts from our industry part- culture, Center for Nutrition Policy and for service transformation ners, including: through a digital government Promotion strategy. Digital has become a Todd Akers, Vice President, Public necessity for organizations to Undoubtedly, government is Sector, Acquia improve service delivery and challenged to quickly mod- outcomes for citizens. ernize and turn once rigid in- Teresa Bozzelli, President, Sapient stitutions into agile, lean and Government Services Now is the time for public sec- efficient organizations. While tor innovation and capitaliz- many agencies have plans for ing on emerging technology. Lance Horne, General Manager, technology upgrades, Gov- By taking a strategic approach GovDelivery Federal Services Loop’s research reveals that to innovation and technology, agencies rarely focus on devel- agencies can begin to craft a oping a proactive, integrated, 21st century government.
  • 6. 6. THEGOVLOOPGUIDE Defining a Digital Government demand by citizens, institutionalizing an in- novative culture through a comprehensive “We have seen urgency on doing more strategy may not be occurring within agencies. with less, being driven by the seem- In the GovLoop survey, 80% of respondents ingly constant budgetary issues fac- claimed to not have a digital strategy within ing the Administration and Congress.” their agency. Although it is highly unlikely that agencies are not implementing some compo- Lance Horne, GovDelivery General Manager nent of digital within their agency, the data is an indication that innovation and “digital gov- ernment” are not part of the culture within an agency. In other words, agencies are not taking a structured approach to technology adoption This section explores our definition of “digital government” and innovation. Further, seventy-seven per- and provides insights from recent GovLoop interviews with cent (77%) of respondents indicate that their industry and government thought leaders, along with re- agencies have yet to name a “Chief Digital Of- sults from a recent GovLoop survey from our community. ficer,” or a related position within their agency. In the current political, economic, and so- Digital government is certainly not con- cial environment, the way government op- fined to just the federal level of govern- erates is changing. In essence, there is a ment in the United States. Digital inititatives new modality that is emerging for govern- have been implemented by governments ment to citizen engagement. Citizens are at the state, local and international level. increasingly expecting a higher quality of service from government, along with a gov- One great example comes from the United ernment that is more responsive, transpar- ent, and agile to meet the complex demands Kingdom. Like in the US, the UK’s digital gov- of delivering services for the public sector. ernment strategy was developed out of the Technology such as cloud computing, en- need to accommodate a society increasing- terprise content management (ECM), and ly dependent on technology, especially as mobile device management services has technology continues to permeate deeper not only transformed citizen facing ser- into our lives. Citizens interact with govern- vices, but is also shaping how organiza- ment on the web to request services, pay tions conduct internal operations as they bills, and engage with government. This trend implement a digital government philosophy. has led to many agencies developing more Although a digital government is clearly in transactions through self-service platforms.
  • 7. DIGITALGOVERNMENT 7. Overall, both the US and UK are taking the The UK is a fantastic example of how a digital right approach to improving technology in strategy is impacting governments across the government and fully leveraging emerging globe. In the United States, the Digital Strat- tools to transform and redefine the customer egy at the federal level has led the charge experience for citizens. The UK’s 14 goals can toward technology adoption at the federal be found below. level. Since the strategy was released in 2012,   federal agencies have been forced to meet 1. Ensure there is an active digital leader on significant milestones outlined in the Digital departmental and transactional agency Government Strategy. To see the deadlines boards and milestones, be sure to view GovLoop’s in- 2. Empower skilled and experienced Service fographic, The Digital Strategy Timeline. Managers to direct the redesign and opera- tion of services Numerous cities are starting to make a push 3. Ensure that appropriate digital capability into digital government. Cities such as New exists in-house across departments York City have named digital officers, Phila- 4. Support improved digital capability across delphia and Chicago have named Chief Data departments Officers, while over 10 cities including San 5. Redesign services with over 100,000 trans- Francisco have named Chief Innovation Of- actions each year ficers. Further, new divisions have been cre- 6. Ensure all new or redesigned transactional ated in Philadelphia and Boston, called New services meet the digital by default service Urban Mechanics focused on innovative digi- standard from April 2014 tal solutions to commmon problems. Some 7. Move the publishing activities of central links to explore can be found below: government departments onto GOV.UK by March 2013, with agency and arm’s length • Federal Government US Digital Strategy bodies’ to follow by March 2014 • Federal Government Digital Strategy Milestones 8. Raise awareness of digital services so that • UK Digital Government Strategy Information more people know about, and use, them • Listing of Chief Innovation Officers 9. Take a cross-government approach to as- • City of Philadelphia: New Urban Mechanics sisted digital, and help people who have • New York City Digital Roadmap rarely or never been online to access and use services 10. Offer leaner and more lightweight tender- “The more you can do online, the ing processes more efficiency you bring to the 11. Lead in the definition and delivery of a suite process, you are not losing paper- of common technology platforms to under- work, so there is a roadmap es- pin the new services tablished, and agencies will make incremental advancements and en- 12. Remove legislative barriers which unneces- hancements to the point they can sarily prevent the development of straight- do hopefully virtually everything forward and convenient digital services online in a secure fashion, that’s 13. Define and supply consistent management the vision going forward.” information for transactional services Todd Akers, Vice President, Acquia 14. Use digital tools and techniques to engage with and consult the public
  • 8. 8. THEGOVLOOPGUIDE
  • 9. DIGITALGOVERNMENT 9. 5 Components of a Digital Government “First and foremost, the government has to find what is necessary, not just interesting. We tend to complicate, we tend to saturate, and with that comes a lot of investment of money and time, and to get the most results out of a digital strategy we really must focus on finding the necessary and not just serving what’s interesting,” Teresa Bozzelli, President, Sapient Government Services Beyond improved decision-making, efficiencies nal stakeholders to exchange information any- and transforming the public sector, the move where and anytime with citizens. No longer is to digital has led to a philosophical change our workplace defined by a physical location. in government. With the complexity faced by We work remote, on the go, in coffee shops, on the public sector, government cannot solve all planes, and in our homes. A truly digital gov- its problems alone. To start to tackle society’s ernment leverages emerging technology to fa- most pressing challenges, government must cilitate this kind of environment. As one survey continue to take a collaborative approach, and respondent states: bring all the stakeholders to the table. “[We need] a government where people can access the 1. Accessible – Information Anywhere and forms and information they need easily at any time day or Anytime night, can submit their questions and have them responded Throughout our research, a theme that to on a timely basis, and who have people on staff that are emerged was the desire for internal and exter- willing to examine new forms of communication.”
  • 10. 10. THEGOVLOOPGUIDE 2. Self-Service 4. Agile and Scalable Self-service platforms are The technology that is be- changing the way government ing implemented today will does business. In many cases, be antiquated within the next self-service is removing the five years. Knowing this real- burden of paper felt by many ity is critical for government agencies. As one survey re- to create a digital government. spondent states, agencies are Agencies must adopt scalable moving toward an environ- solutions and leverage cur- ment marked by “Less paper, rent investments in new ways. portal for customers to ob- By adopting a more agile ap- tain information, single web proach to technology, agen- page for many services (such cies can periodically adopt as name changes).” Through and change initiatives. This self-service platforms, gov- philosophy will be essential to ernment can become more meeting increasing demand. efficient and effective in how services are delivered, leaving 5. Removing the Burden of Paper the monotonous tasks to tech- nology, and allowing manag- ers to adequately manage staff By providing services digitally, and place employees on the consumers are able to effi- highest value, mission-centric ciently receive information on tasks. the platform of their choice. Also, the government employ- ee is freed from the burden of 3. Data-Driven mundane and monotonous tasks such as filing, searching With all the different kinds of and organizing large volumes technology the public sec- of information. Leveraging a tor is adopting, more data has digital strategy to relieve the been created. For an agency burden of paper allows em- to truly be “digital,” this means ployees to be placed in the fully unlocking the power of most high value tasks, leaving government data. Agencies the burden of monotonous must continue to explore the tasks to technology. value, volume, and variety of data, and leverage informa- tion to improve decision-mak- ing. Although data is impera- tive, there are two trends that are essential: real-time data and predictive analytics. Both trends are key ingredients in creating a digital government.
  • 11. DIGITALGOVERNMENT 11. “[We need] A government where people can access the forms and information they need easily at any time day or night, can submit their questions and have them responded to on a timely basis, and who have people on staff that are willing to examine new forms of communication.” -GovLoop Survey Respondent
  • 12. 12. THEGOVLOOPGUIDE
  • 13. DIGITALGOVERNMENT 13. The Digital Government Strategy – A Philosophical ApProach “There is a whole component of technology to improving the life of a government worker and turn it back into public service, to make sure their time is used for things that reward the human mind, that is really important to me, that you put the time into human tasks, that only humans can do.” Terri Jones, Industry Marketing Manager, Govern- ment, Hyland Software One aspect of a digital government involves a With the mobile revolution, it is essential that keen understanding of the philosophy that drove government retain a sense of openness and in- the creation of the federal government’s Digital teroperability, to allow and deliver higher qual- Government Strategy, released in May 2012. The ity services to citizens. By becoming more agile, aggressive campaign by the Obama Administra- government can build a stronger government tion focused on strategies to implement tech- structure, able to adapt more effectively to nology across the federal government to create changes in technology. By taking an agile ap- a more transparent, participatory and collab- proach to government, and especially in terms orative style of governance, including initia- of mobile, government can build a sound infra- tives that will create a 21st century government. structure able to scale and meet future demands. The Digital Government Strategy sets out to ac- Although the first two priorities are important, le- complish three things: veraging data is becoming imperative for the pub- lic sector. Agencies are creating more data than Capitalize on the mobile revolution ever before and government is increasingly relying Become more agile in technology adoption in a on using data to make sound decisions. With gov- safe and secure way ernment data, the public sector, entrepreneurs, Unlock the power of government data private sector, and all stakeholders can be em- powered to develop mobile applications, im-
  • 14. 14. THEGOVLOOPGUIDE prove a program, or work col- These principles are being in- fine a way for citizens to eas- laboratively to solve problems fused within the federal gov- ily access and consume data faced by the public sector. ernment. Although the Admin- in a format that is most useful Further, the federal govern- istration’s objectives were to to them. A shared platform ment’s digital government articulate a vision to the feder- approach means that agen- strategy revolves around al government, local and state cies can work both within and four overarching principles: governments have certainly across agencies to reduce costs, been adopting new technol- streamline activities, develop Information-centric ogy to transform government, consistent standards and, most Shared platform with a very similar approach importantly, deliver informa- as the federal government. tion efficiently and effectively. Customer centric The information centric ap- A customer-centric approach Security and privacy proach is used broadly to de- is defined as keeping pace with Figure 1: What tools are you including in your Digital Strategy? 76% 76% 71% Survey respondents were asked Another user stated, “Mission (ser- to “select all that apply” to high- vice) objectives drive the tools 51% light the tools they were using used. Who are the users? How will 43% to adopt a digital strategy within they access the “service?” What 39% their agency. Survey respondents data or information is being pro- 26% were also offered the opportunity vided to the users? What is the 20% Website Upgrades best way to access the data or in- Shared Platforms to offer qualitative answers, in formation?” .Gov Domain Reduction Social Media which one respondent stated, “We Open Data A final response was, “I’m looking try and look at things from a user Mobile for tools that streamline and im- Cloud and public point of view. If there API prove our work and, in particular, are things that they are doing or ones that help us supply more and using to communicate, we try to better information to the public use those same tools, such as so- faster and be able to track our ef- cial media and optimizing search.” forts with metrics.” Figure 2: How have you responded to the Digital Government Strategy? At the federal level, there are many Two Customer-facing Services to Make Mobile 13% ways that government can re- Enterprise-wide Inventory of Mobile Devices spond to the Digital Government and Wireless Services and Contracts 18% Strategy. In addition to mandates and milestones, our survey finds Shared and Open CMS 21% the following ways that agencies are responding to the initiative: BYOD Guidence 24% Government Wide Contract Vehicles, Mobile, and Wireless 26% Web API’s 32% Update dot gov Domain Guidence 32% Tools and Guidence for Measuring Performance and Customer Satisfaction 40% Guidelines for Improving Digital Services 45%
  • 15. DIGITALGOVERNMENT 15. current market trends to de- The Tools to Get There vices and technology that will liver services in models that is work seamlessly to transform desired by citizens. This means “Each agency should have more online the public sector. In our survey, providing access to informa- presence as we are now living in a high- we asked government employ- tion through websites, mobile ly visual audience that expects us to be ees what tools they are consid- applications, and data to al- where they are. The government needs ering to create a digital strat- low users to consume infor- to take steps to moving into the digi- egy; the results can be found mation in the right form, and tal era.” -GovLoop survey respondent in Figure 1. Figure 2 high- models they want to consume. The final philosophy is one of lights how federal agencies security and privacy, as agen- GovLoop’s research has found have responded to the current cies are sharing, collaborating that digital government is not Digital Goverment Strategy. and creating more data, there just one tool or solution that must be a way to retain secu- will reimagine the public sec- rity and protect information. tor; it is the multitude of de- Figure 3: What are your challenges to Adopting Digital Strategy? In the GovLoop survey, respondents were asked to rank their top challenges to adopt a digital strategy. Respondents were given the options of selecting leadership, budgets, staffing or education. The results can be found below. Leadership (30%) Leadership is essential to technology adoption and crafting a digital strategy. Leaders must craft a clear vi- sion, consistent with the organizational mission, and work diligently to adopt technology and find new ways to leverage investments to transform processes within the agency. Budgets (28%) $ $ $ $ Budgets continue to plague the public sector. As resources diminish, adoption of technology becomes increas- ingly difficult. As agencies are trying to provide new services and catch up with technology, they also face a $ $ $ $ very difficult economic climate to purchase and modernize. Staffing (22%) Along with budgets, staffing continues to be an issue for government. With emerging technology, agencies should be able to put people on more high value tasks, and allow technology to perform the more auto- mated tasks. This is always not possible, and with hiring freezes and fiscal uncertainty, the public sector is challenged to recruit and retain top IT talent. Education (20%) As many new kinds of technology emerge, they may not be applicable for government. With any kind of technology adoption, agencies need to develop a clear value proposition, making sure government technol- ogy is adopted the right way and solving the right problem, and ensuring that decision leaders, staff, and all stakeholders are all well educated on investments made.
  • 16.
  • 17. DIGITALGOVERNMENT 17. 5 Benefits of a Digital Government Strategy Crafting a digital strategy for government mal operations.” From our research and analy- entities presents many benefits. As govern- sis, there are five benefits of a digital strategy: ment transforms and delivers services in new ways, it is important to identify the value add 1. Cost Savings and Efficiency for digital government initiatives. This trend is readily clear to the government commu- With the current state of government bud- nity, as one survey respondent states, “Citizen gets, agencies need to not only leverage cur- behavior is changing and we need to change rent investments, but also make new ones to our delivery method to meet that behavior.” find costs savings and efficiencies. One of the benefits of a digital strategy is that regard- The business case for a digital government less of the tools being used, done correctly, strategy revolves on the necessity to provide there are enormous efficiencies and cost sav- services in new ways, drive cost-savings, and ings to be found. As one respondent states, increase efficiencies and transparency within digital strategies “reduce cost and [achieve] the agency. One survey respondent states the more transparency as well as serving the needs benefits as, “Efficiency at work, cost-savings, of citizens, stakeholders, and intra-agency coun- consumer-driven, transparency.” Another re- cils.” Another survey respondent indicated the spondent stated, “Defined process helps com- top benefits as, “Efficiency, effectiveness, trans- municate movement to public and identify parency, customer service (for both employees possible support digital can provide to nor- and external customers), enabling innovation.”
  • 18. 18. THEGOVLOOPGUIDE 2. Improves Services 3. Creates Workforce Efficiencies 4. Scalable Infrastructure A clear example of an im- Technology allows organi- Scalable IT infrastructure is es- proved service is the use of self- zations to streamline effi- sential. In this context, scalability service platforms. By allowing ciencies and place people means the ability for software or ap- people to access information on high value tasks. In mul- plications to continue to function on the web and perform ser- tiple cases, technology is as the size and volume increases vices, the agency can find new enabling people to work on to meet citizen demand. This can efficiencies and do more high- high value tasks and work to mean increasing storage through value, mission-critical work. improve the public sector. the cloud, quickly adding more
  • 19. DIGITALGOVERNMENT 19. “digital strategies reduce cost and achieve more transparency as well as serving the needs of citizens, stakeholders, and intra- agency councils.” -GovLoop Survey Respondent 5. Transparency computing power, or easily mi- Technology allows govern- than ever before. This means grating to new operating software. ment to facilitate an im- everything from providing New technology, such as the proved dialogue with citi- information during emer- cloud, can enable organizations zens. Although transparency gencies, sharing data, and to scale up as demand increases. will always be a challenge streamlining freedom of As more citizens expect to ac- for government, technology information act (FOIA) re- cess the web, scaling offerings can instantly connect gov- quests, can happen in a more is essential to meeting demand. ernment to citizens more transparent environment.
  • 20.
  • 21. DIGITALGOVERNMENT 21. 6 Ways Emerging Technology is Facilitating Digital Government As this report has shown, Spotlight Interview: How Open Source Can Improve Citizen Engagement digital government can be An interview with Todd Akers, Vice President Public Sector, Acquia, discussing how open defined and expressed in source technology has transformed the way agencies interact on the web. many different ways. At the state, local and federal level, Government Case Study: RFP–EZ and Presidential Management Initiative agencies are adopting tech- Presidential Innovation Fellow Clay Johnson highlights a project to help “streamline and nology to work towards mis- modernize the federal procurement system,” known as RFP – EZ. sion-centric goals, cut costs, streamline workflow and im- Spotlight Interview: Removing the Burden of Paper for Government prove the way government In an interview with Terri Jones, Industry Marketing Manager, Government, Hyland Soft- engages with constituents. ware, Jones describes how enterprise content management is relieving agencies of the bur- den of paper, and bringing new efficiencies to the workforce. The following vignettes high- light six ways that emerging Government Case Study: Department of Agriculture’s SuperTracker App Dr. Robert Post, Associate Executive Director, U.S. Department of Agriculture, Center for Nu- technology is facilitating a trition Policy and Promotion, shares pertinent information on the agency’s SuperTracker digital government. For each App, which they created in response to an increasingly health-conscious public. vignette, GovLoop spoke with industry and government Spotlight Interview: Increasing Efficiency with Digital Communications thought leaders to highlight In this section Lance Horne, General Manager, GovDelivery Federal Services, highlights the technologies and best practic- ways that a comprehensive digital communications strategy improves agencies’ ability to es that are shaping digital gov- connect, collaborate, and engage with citizens. ernment strategies. Whether it is through open source Spotlight Interview: Reimagining Public Sector Institutions Through technology, enterprise con- Technology tent management software Teresa Bozzelli, President, Sapient Government Services, provides four trends on how gov- (ECM), self-service platforms, ernment is adopting digital strategies. or advance communications strategies, agencies are im- These interviews and case studies provide expert insights on how gov- proving the effectiveness, ef- ernment is adopting emerging technology trends. This section also re- ficiency and transparency of affirms the importance of a strategic approach to adopting technology government through emerg- to improve government services. With increasing expectations from citi- ing technology. Below is a zens, government must quickly adopt and modernize services to create brief synopsis of each vignette: an efficient and agile government.
  • 22.
  • 23. DIGITALGOVERNMENT 23. Spotlight interview: how open source can improve citizen engagement strategy. There clearly is an increasing recognition “There is a whole lot that can be done by government that constituents at federal, state leveraging the Internet to help bring ef- and local levels should be empowered to find rele- ficiency to the operation of the govern- vant information quickly, collaborate on issues, and ment, and we don’t have a choice. It’s have a two-way conversation with government on got to be done. The money is not there and the public sector budgets are not the web. There are many ways that open source can growing the way they have in the past.” improve transparency initiatives for government, as Akers states: Todd Akers, Vice President Public Sector, Acquia “There is a cost associated with achieving ever-increasing transpar- ency. Choosing an open source solution like Drupal means that, given the current budgetary environment, more of an agency’s available As budgets have become more restrictive in gov- resources can be invested in creating transparency and achieving the ernment, agencies are looking for new ways to le- goal of citizen interaction. Innovation and agility in serving the needs verage technology. The web has become an essen- of the public are enabled by the significant savings of open source tial part of a communications strategy, and many technology.” organizations are looking to upgrade and consoli- date web services. This means providing options for self-service, improving how content is delivered on The Future Web: Responsive Design the web, integrating social channels, and reducing .gov domains to streamline information. With the web, an emerging and important trend re- volves around responsive design. Akers spent some To upgrade web services, many organizations have time explaining the importance of ensuring that turned to open source technology as a solution to desktop, tablet and smartphone formats are all dis- transform their websites. One open source technol- played well, stating, “Responsive design is a beautiful capa- ogy that agencies have adopted is Drupal. At the bility. Responsive design allows you to automatically format and federal level, many agencies have used Drupal to adjust to the screen that the content is being viewed on, so that implement new websites, including Energy.gov at allows [agencies] to obviously minimize the number of environ- the Department of Energy and FCC.gov at the Fed- ments they have to run.” states Akers. eral Communications Commission (FCC). The FCC’s Drupal-powered website has improved “The more you can do online, the more the way the agency shares information and en- efficiency you bring to the process. You gages with the public. FCC.gov includes a public are not losing paperwork, so there is affairs section, information on regulatory affairs, a roadmap established. Agencies will and a section for developers providing access tools make incremental advancements and enhancements so that eventually they and data. The site’s clean design makes significant can do virtually everything online in a informational resources of the agency, including secure fashion. That’s the vision going maps and data, easily accessible to citizens. forward.” The federal government is not alone in its adop- Todd Akers, Vice President Public Sector, Acquia. tion of Drupal and implementing an open source
  • 24. 24. THEGOVLOOPGUIDE Government Case Study: RFP–EZ and the Presidential Management Initiative In August 2012, the Executive Office developed like the previous system because the long, written the Presidential Innovation Fellowship program to proposals took time away from marketing research bring in some of our nation’s smartest individuals and price negotiations and hindered the potential to solve some of governments most pertinent prob- to review more companies. lems. In the current program, Presidential Innova- tion Fellow, Clay Johnson is working on a project “Gone are the days of the 100 page proposal for a to help “streamline and modernize the federal pro- 100,000 dollar deal; the number of words in your pro- curement system”. His system, called RFP-EZ, works posal should not outnumber the dollar amount in the bid,” says Johnson in an interview with DorobekIN- to make the process of applying for a bid on a gov- SIDER podcast show on GovLoop. Instead, the RFP- ernment job easier for contractors. EZ is an online application the company can send a request to bid by answering four questions: In the creation of RFP-EZ, Johnson and his col- leagues have learned “the secret acknowledgement that nobody likes writing proposals. Small busi- 1. How would you do the work? nesses don’t like it because obviously it’s the one 2. What in the past demonstrates you are good at this thing that’s 100% overhead (sales is not billable an type of work? hour).” Contractors do not favor applying for bids on jobs because it takes up time that can be used 3. Who would work on it? to spend time with their family or working to better 4. How much would it cost? their business. The government especially did not
  • 25. DIGITALGOVERNMENT 25. The answers to the questions are more direct and succinct, allowing government officials to review more applications and better identify which con- tractor is best for the job. Johnson and his col- leagues also realized that the same contractors would be applying for bids multiple times. To ad- dress this, the RFP-EZ application allows contrac- tors to register; creating an account that enables them to save their information so the application is shorter for repeat bidders. Everything about RFP-EZ aims to modernize the government bidding process. In keeping with the goals of the Digital Government Strategy effort, the program eliminates unnecessary red tape, quick- ens the process and improves the quality of the experience on both ends. So far, contractors have “immediately seen the value,” and 250 new small businesses submitted bid proposals in one week. RFP-EZ has proven to be a beacon of opportunity in the move towards Digital Government Strategy, including both big government and small business in its initiatives.
  • 26. spotlight interview: removing the burden of paper for government their objectives and spend more time to listen and “There are things that only humans can engage, which ultimately provides a higher level do, and there are things that humans of customer service. By focusing on high-value, should never have to do, and that’s where mission centric tasks, government can provide im- ECM comes into play. So if I am working proved services, and improve service delivery by on a digital strategy for government, for increased attention to customer service. once I am not just going to say that it has to be cheaper, I am going to say it has to Briefly, ECM systems allow organizations to: be better for people and their daily tasks.” Capture documents Terri Jones, Industry Marketing Manager, Government, Hyland Process case management requests Software Access documents and information anywhere Integrate with other transactional applications in an agency In our personal lives, society has grown increasingly Measure and monitor customized reports, and store reliant on technology. With smartphones and mo- documents bile devices, consumers have endless options to en- gage with friends, family and organizations over the With the rapid changes as to how people use the web. Consumers can purchase coffee, order pizza, web, government is in a transitional period as receive movie tickets, file customer service com- to how services are delivered. As paper is at the plaints, access personal email, and instantly con- heart of many government programs, ECM soft- nect or expand networks on personal devices. With ware is absolutely part of the transition. With ECM these changes happening in citizens’ private lives, technology, “organizations are once again putting there are now heightened expectations of how gov- their employees’ time back into the place where ernment engages with the public. they need the humans,” states Jones. With the Internet so essential in our lives, web tech- When implemented efficiently, ECM technology nology continues to impact how government in- creates a solution to alleviate the mundane day- teracts with constituents, as Hyland’s Terri Jones, to-day tasks of employees. ECM technology shows Industry Marketing Manager, Government, Hyland that there are some tasks that computers and soft- Software, states, “We now consider the Internet to ware systems can simply do faster, cheaper and be mission critical in our social lives, and we are more efficiently than human workers. By remov- bringing that back to our professional lives, so citi- ing document management tasks, workers’ morale zens expect certain things from government.” and productivity will increase as they are placed into roles in which they can use their higher-level Enterprise Content Management software (ECM) al- skills and work towards the most important goals lows employees to be more efficient and productive, of an agency. focusing on high-value and mission-centric tasks. For instance, rather than performing low-value tasks “There is a whole component of technol- such as manually entering organizational data, or- ogy to improving the life of a government ganizing files, and physically delivering materials worker and turn it back into public service, to make sure their time is used for things to coworkers, ECM allows automation to liberate that reward the human mind, that is really government from the burden of paper. This allows important to me, that you put the time into employees to use their time efficiently, focusing on human tasks, that only humans can do.” high value tasks, such as helping customers meet
  • 27. DIGITALGOVERNMENT 27. Government Case Study: Department of Agriculture’s SuperTracker app In the digital world, a food pyr- tailed information dump to get ency and access to information. amid poster hanging up in a started and can build a deeper The USDA recognized that to- school cafeteria is no longer an and more intense experience as day’s public expects to have ac- effective method to relay nutri- you go,” said Post. Government cess to an unfathomable amount tional information. In response agencies are realizing that they of information in an instant. To to the increasingly health-con- can no longer depend on the address this need, SuperTracker scious public in a growing tech- traditional methods of outreach, has a feature called Food-A-Pe- nological world, the Center for such as posters, public service dia. Post explained, “you can look Nutrition Policy and Promotion announcements, and the like. up nutritional information for at the United States Depart- Instead they must create a “fan- over 8,000 foods and do a side- ment of Agriculture (USDA) has base,” and work on their agency by-side comparison to deter- created the SuperTracker app. brand as much as a company mine which foods really fit your must work on a product brand. needs.” All of the information and The app combines the science personalized metrics are avail- behind nutritional guidelines One method of doing this is uti- able to the user “at a fingertip.” and turns it into an interactive lizing social media. “The big met- program that can be personal- ric for us is the awareness factor,” As with most Digital Government ized. Users can determine what says Post, “The analytics give us Strategy initiatives, the focus is and how much to eat as well as a level of penetration in terms on public satisfaction and stream- how active they have to be by of social media. We know for ex- lining the transfer of information calculating intake versus activity. ample that the My Plate initia- from agencies to their constitu- tive [part of SuperTracker] cre- ents. In order to better serve the In an interview on GovLoop’s ated 2 billion media impressions. DorobekINSIDER podcast show, public, the Center of Nutrition and Overtime we will be measuring Promotion at the USDA has made Dr. Robert Post, Deputy Director perception and the consumer’s for the Center of Nutrition and great efforts to create a working intent to change.” By combining digital strategy. SuperTracker by- Promotion, explained why an app analytics with social media, the was the chosen method of con- passes the cumbersome meth- Post’s team will be able to adapt ods of providing nutritional in- necting USDA with the public. the app to better serve the public. formation (posters, books, ads, “We learned through personal- ized nutrition that consumers etc) and instead gives individuals What many agencies are finding access to the information avail- are looking for something that is is that the public wants transpar- able in simple, organized apps. easy to use, doesn’t involve a de-
  • 28. “ I want us to ask ourselves every day, how are we using technology to make a real difference in people’s lives. ” – President Barack Obama Meet your mission at the intersection of “making a difference” and “technology” In government, we serve the people. It’s a fairly simple idea but unfolds into a myriad of programs, projects, duties, responsibilities, and tasks that rely on systems and tools that are likely outdated or barely usable. Work smarter. Serve the public better. Make a difference with innovative technology. Fulfill Digital Government Strategy milestones. Meet your mission more easily and efficiently. Leverage a proven, cloud-based communications ecosystem that has transformed the way public sector organizations attract, inform, and engage stakeholders. Find out why more than 550 worldwide government organizations are using GovDelivery technology to meet their mission, make a difference, and serve the people in transformative ways. Visit us at govdelivery.com. reachthepublic.com facebook.com/govdelivery @govdelivery youtube.com/govdelivery govloop.com © GovDelivery 2013
  • 29. DIGITALGOVERNMENT 29. spotlight interview: Increasing Efficiency With Digital Communications Collaborating and consolidating digital communi- “We have seen agencies across the federal, cation efforts is not the only step that needs to be state, local and foreign governments rec- taken in order to be successful to advance commu- ognize the need to focus on strengthening nications strategies. Agencies also need to know the efficiencies and effectiveness of their that the information is valuable to citizens, and public facing communications,” being consumed. “Whether there is a need to issue alert information in times of emergencies or natu- Lance Horne, General Manager, GovDelivery Federal ral disasters, informing the public of changes in tax policy or making available updated information on health care issues, agencies need to not only be able to distribute information, but know it has been consumed,” Horne notes. Technology in the public sector has transformed the way government does business. This report Understanding how information is being consumed has shown that technology not only is redefining is essential to advancing government communica- internal workflows, service delivery, and providing tions. One way of gauging how much information increased efficiencies, but technology is also ad- is consumed is by creating a two-way dialogue be- vancing the way government communicates with tween government and the public. “At some level citizens. it gives the citizen the capability of participating, or becoming part of the government,” says Horne. Recently, Lance Horne, General Manager of Gov- This feedback can point to flaws in communication Delivery, shared his expert insights, gathered from methods and lead agencies towards providing the more than 15 years of experience in the public sec- information that the public wants. tor, regarding how communications has been rede- fined in the digital era. With new ways to engage With current belt-tightening measures in the pub- with constituents, government agencies need to lic sector and the pressures to be more cost ef- understand the benefits and obligations they have fective, government agencies need to “refocus to leverage technology to improve communica- resources and personnel to focus on core mission tions. critical objects, leaving the heavy lifting to technol- ogy,” Horne states. That said, the traditional com- Currently, many agencies have separate contact munication methodology like postal and packag- lists among their various departments, though they ing services, traditional advertising, and simple may be trying to reach the same people. There also email distribution is now becoming increasingly may be separate departments working on social non-viable given the current fiscal environment. In media, while others worry about more traditional many cases, traditional methods of communication methods of communication such as phone calls have proven to be more costly than efficient, forc- and emails. By consolidating communication meth- ing agencies to streamline communication efforts. ods under one department or program, agencies will then be able to use analytics to see the larger picture of what efforts are successful and what “We have seen urgency on doing more needs adjustment. Agencies need to integrate all with less, being driven by the seeming- their digital communication efforts “to ensure that ly constant budgetary issues facing the they can target any outlet to disseminate messag- Administration and Congress,” ing and show subscriber growth without resorting to widely disparate systems and techniques,” states Lance Horne, GovDelivery General Manager, Federal Services. Horne.
  • 30. 30. THEGOVLOOPGUIDE Enabling HUMAN POTENTIAL through INNOVATION With digital expertise and citizen-centered design, Sapient is changing how our nation works, connects and responds. Check out our Points of Value SAPIENTGOV.COM
  • 31. DIGITALGOVERNMENT 31. spotlight interview: Reimagining Public Sector Institutions Through Technology public awareness and transparency efforts that en- “Most of our clients’ digital strategy falls courage citizen participation. Additionally, agen- into four categories: real-time data for cies can track trends, identify patterns, and predict situational awareness, making large data events to combat waste, fraud and abuse. available with more meaning, improving a service or transaction, or multiple plat- Improving Digital Transaction Services form design that is device independent.” Teresa Bozzelli, President, Sapient Government Services Agencies are moving to implement programs that meet citizens’ expectations of accessibility to pro- vide transactional services anytime, anywhere, and across multiple platforms, such as websites In today’s global economy, government agencies or mobile devices. Also, agencies are looking to are seeking to redefine themselves in order to understand citizen needs through the analysis of adapt to the needs of the public sector. Although complex analytics for providing common transac- technology connects us like never before, it also tions, such as disbursing benefits, paying bills and creates an additional layer of complexity as gov- taxes. By making a thorough analysis of available ernment programs are interconnected across state, data from transactions, agencies can meet citizens’ local and federal levels of government. If agencies needs and instill a high-level of customer service do not adjust to the changing digital culture, they and satisfaction. To implement this functionality, will continue to suffer from outdated methods and secure data storage, as well as accurate records of technology and lose touch with the increasingly transactions needs to be maintained. digital-focused public. Experience Driven Multiple Platform Design Teresa Bozzelli, President, Sapient Government Services, highlights four trends on how govern- As Bozzelli mentions, many government websites ment is adopting digital strategies as enabling and mobile experiences are designed and packed real-time data and situational updates, making big with information that does not easily translate into data widely available, improving digital transac- how audiences actually want to access information. tion services, and experience driven multiple plat- Through research and analytics, agencies are look- form design. ing to understand what information is the most useful, and how to make resources useable instead Enabling Real-Time Data and Situational Updates of just available. This includes knowing when and how to provide information quickly across multiple Government agencies are interested in providing platforms to increase citizen satisfaction. information to their constituents, but efficiently communicating that information in a timely man- With the dawn of the digital era, government lead- ner can be a challenge. The common theme that ers are seeking new ways to match the pace of encourages agencies to develop a digital strategy technology by fostering innovation and creativity is real-time data availability. Increasingly, agencies through a digital government strategy. Today, the want to use real-time data to make informed de- question is not if agencies should adopt a digital cisions, spot frauds, and allocate resources quickly strategy, but how it can be done in the unique during emergencies. culture of government. Making Big Data Widely Available “First and foremost, the government has to find what is necessary, not just interesting. To maxi- Bozzelli states that many agencies are not just mize the government’s investment in a digital looking to “take large data, highly complex data, strategy, we really must focus on finding areas to provide meaningful, measureable impact for and make it broadly available to citizens and moving the mission forward. This is centered on stakeholders, but to do so with meaning.” As Boz- focusing on the necessary priorities in support zelli identifies, the key is allowing agencies to un- of the mission. This is where we must positively connect, support and serve citizens,” lock the power of government data. By providing access to data, citizens create value by building Teresa Bozzelli, President, Sapient Government Services. mobile applications, while agencies can increase
  • 32. 32. THEGOVLOOPGUIDE
  • 33. DIGITALGOVERNMENT 33. Best Practices to Craft Your Agency’s Digital Government Strategy Our research identifies many different strat- egies to implement a digital strategy within government. One of the findings is that the cur- rent environment in which government oper- ates makes innovation very difficult. With the political cycle, changing administrative man- dates, and difficulty moving between sectors, innovation is a challenging task for agencies to institutionalize. With that in mind, it is clear that innovation that starts at a grass roots level can be sustained within an agency if it is em- braced, discussed and encouraged by all lev- els of the agency. Below are six best practices to implement a digital government strategy: 1. Collaborate Across the Agency Collaboration is the key to advancing a digital strategy, as one survey participant mentions: “Encourage a collaborative team approach to challenge responses, and permit uncon- strained brainstorming.” Encouraging a col- laborative environment is essential to govern- ment and can help agencies better identify resources, exchange ideas, and work towards achieving mutually defined goals.
  • 34. 34. THEGOVLOOPGUIDE place for support, communication.” Another re- 2. Have Clear Performance Metrics spondent also stated, “Prototype - don’t waste time with hefty and outdated plans. Start small Having clear goals and performance metrics is and test, ramp up if it’s effective.” essential to fully leveraging emerging technol- ogy, and finding value to measure importance. At the onset of any kind of technology adop- 5. Identify the Mission Critical Initiatives tion, “Having goals, knowing your media and audience, staying consistent with usage, and “Recognize one solution might not be staying up-to-date with changes.” the best for every department in an agency - they have different custom- ers and needs,” 3. Set a Clear Vision GovLoop survey respondent. Setting a clear vision is imperative to creating a digital government strategy. Agency leaders need to look to the future, identify the tools No matter what tools the agency decides to and strategies that need to be adopted, and implement, the new initiatives must work to- then map to the agency’s mission. One sur- wards mission critical objectives, and help ad- vey participant states, “Figure out what people vance the cause and mission of the agency. want/need. Why spend time on a digital initia- As one survey participant states, “First, have a tive that no one will use? You can survey peo- strategy and not just a selection of technology. ple or look at trends in terms of repeating tasks Understand the purpose users want the tech- that might be streamlined or made available nology for. Do not rely on a catalog of devices tothe citizen directly.” or components.” Further, a second respondent notes, “Understand the overall strategy, then 4. Have a Technology Roadmap determine whether and how to support it with digital approaches. Sometimes a fad is just a Technology comes in cycles, the next big de- fad.” velopment is right around the corner – it may be gamification advancements, augmentation, 6. Institutionalize a Culture of Innovation or something completely new. Regardless, agencies must be agile to meet increasingly This was one of the core findings in our re- complex demands of the public sector. One search, the importance of institutionalizing a survey respondent states, “[We] need to be culture of innovation. Our research finds that nimble - technology will constantly be chang- to truly create a culture of innovation, agen- cies need to take risks, share resources, devel- ing so [we] need to develop a strategy that op small cross-functional collaborative teams, covers new options without having to rethink and reward and provide incentives for teams. and create a separate plan for how they could One survey respondent states, “Find ways to al- be used.” low people to do things in a limited-risk man- ner rather than always stopping things in case Further, it is essential to develop a strategic they don’t work.” plan to adopt tools, and running small pilots to gather quick wins and work through chal- lenges. As another survey member identified, “Plan, generate options, test, collaborate, iden- tify risks and unintended impacts, put policy in
  • 35. DIGITALGOVERNMENT 35. Where Can Government Be in 3-5 Years? With each of our interviewees, GovLoop “There will be some cost-specific things that asked participants to share insights regard- will continue to happen, including cloud for ing where they think government will be in data and device independence; those are go- the next five years. Across the board, inter- ing to be two things that are not an option. viewees were confident that technology is In three years, if we think about what’s driven truly going to transform government, and by the citizen, I think crowdsourcing of solu- serve as a way to re-imagine and create a 21st tions will continue to drive the government to century government. With budgetary pres- change how it does business. The ability to plan sures mounting, and agencies being forced for change includes attracting the right digital to do more with less, now is the time when innovation workforce and developing digital innovation should occur in government. strategies that connect us across digital divides.” Further, Jones believes that self-service mod- Undoubtedly, the public sector is ripe for inno- ules and programs will expand in the public vation, as Horne states, “In the next 3-5 years we sector. As Jones identifies, “People are go- are going to witness a sea-change in the way dig- ing to have the tools they need to do the job ital communications is managed from a public and government is going to have gone a long sector perspective.” Akers agreed with Horne’s way towards self service. Government has sentiments, stating that: “The way to improve reached the perfect storm of not enough staff, services is through incremental investments not enough money and a generation shift in in technology. Agencies can leverage the web what we expect and are able to do online.” more, and generate cost savings by providing interaction and automatic submission of docu- Through emerging technology, Bozzelli is ments and forms online. And since this allows also confident that the way government does them to provide better ways to get access to business will be transformed. Bozzelli states, that content, calls to the agency are minimized.”
  • 36. 36. THEGOVLOOPGUIDE ABOUT GOVLOOP Location GovLoop is headquartered in Wash- ington D.C with a team of dedicated professionals who share a commit- ment to connect and improve gov- ernment. GovLoop 734 15th St NW, Suite 500 Washington, DC 20005 Phone: (202) 407-7421 Fax: (202) 407-7501 GovLoop’s mission is to connect gov- research. Today, GovLoop is the lead- ernment to improve government. We ing site for addressing public sector is- aim to inspire public sector profes- sues. sionals by acting as the knowledge network for government. The GovLoop GovLoop works with top industry part- community has over 65,000 members ners to provide resources and tools to working to foster collaboration, solve the government community. GovLoop problems and share resources across has developed a variety of guides, in- government. fographics, online training and educa- tional events, all to help public sector The GovLoop community has been professionals become more efficient widely recognized across multiple sec- Civil Servants. tors. GovLoop members come from across the public sector. Our member- GovLoop’s report, Crafting a Comphrensive ship includes federal, state, and local Digital Government Strategy is sponsored public servants, industry experts and by Aquia, GovDelivery, Hyland, and Sapient. professionals grounded in academic
  • 37. DIGITALGOVERNMENT 37. resources Govloop Guides Unlocking the Power of Government Analytics, Pat Fiorenza, March 13, 2013: http://www.govloop.com/profiles/blogs/new-gov- loop-report-unlocking-the-power-of-government-analytics Government Technology: A Year in Review, Pat Fiorenza, December 5, 2012: http://www.govloop.com/page/government-technol- ogy-year-in-review New GovLoop Report: Exploring Bring Your Own Device in the Public Sector, Pat Fiorenza, October 25, 2012: http://www.govloop. com/profiles/blogs/new-govloop-report-exploring-bring-your-own-device-in-the-public- Navigating the Digital Roadmap: Pat Fiorenza, August 7, 2012: http://www.govloop.com/techgovguide Identifying the Promise of GIS in the Public Sector: Pat Fiorenza, October 16, 2012: http://www.govloop.com/geographic-informa- tion-systems-guide Govloop infographics How Enterprise Content Management is Transforming the Public Sector, Pat Fiorenza, March 18, 2013, http://www.govloop.com/ profiles/blogs/infographic-how-enterprise-content-management-software-is-transfo Government Technology in Review 2012, Cat Robinson, December 19, 2012, http://www.govloop.com/profiles/blogs/government- technology-in-review-2012 The Digital Government Strategy Timeline - An Infographic, Jeff Ribeira, August 9, 2012: http://www.govloop.com/profiles/blogs/ the-digital-government-strategy-timeline-an-infographic Govloop Blogs 7 Ways to Get Innovation Right, Emily Jarvis, March 26, 2013: http://www.govloop.com/profiles/blogs/7-ways-to-get-innovation- right 10 Parallels Between the US and UK Digital Government Strategy, Pat Fiorenza, January 24, 2013: http://www.govloop.com/pro- files/blogs/10-parallels-between-the-us-and-uk-digital-government-strategy White House Releases BYOD Tool-Kit, Pat Fiorenza, August 24, 2012: http://www.govloop.com/profiles/blogs/white-house-releas- es-bring-your-own-device-tool-kit GovLoop’s Technology Page: http://www.govloop.com/technology Digital Government Strategy Resources: http://www.govloop.com/digital-government-strategy
  • 38. 38. THEGOVLOOPGUIDE 734 15th St NW, Suite 500 Washington, DC 20005 Phone: (202) 407-7421 Fax: (202) 407-7501