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GovDelivery - EPA presentation
- 1. GovDelivery Digital Communications Management: An Enterprise Approach to Enhance Communication Outreach for Environmental Protection Agency and eRulemaking March 22, 2011 Bobbie Browning Senior Vice President, Federal (202) 407-7400 Bobbie.browning@govdelivery.com
- 3. Review GovDelivery’s Offering
- 4. Discuss potential application integration points
- 6. Exceed the eRulemakingsuccess rates
- 7. Discuss the online EPA assistance tools
- 8. Successfully engage and satisfy EPA’s primary stakeholders:
- 9. Leverage investment in Documentum
- 11. Compared with Other Proactive Channels, Email is Far More Widespread and Effective “In at least one case, an email alert led to publicity that helped capture a wanted fugitive. That’s the power of this service—by keeping the public and our partners better informed, we’re better able to solve crimes and prevent terrorist attacks.” -John Miller, Assistant Director for Public Affairs, U.S. Federal Bureau of Investigation "87% of consumers’ online time is spent reading their emails" -David Daniels, Vice President of JupiterResearch
- 12. FBI Email Topic Sign Up Signed up to info. of interest 1 3 Click on Get email updates link on Crime Alert Page 4 Shown other options 2 Enter email address (password optional)
- 14. Agencies can collaborate with any of the >300 public sector entities on the GovDelivery platform
- 15. The GovDelivery Network is included in your service
- 16. Cross-Promotion can occur within your department or with related agencies
- 18. Client Examples Illustrates Topic Direct Sign Up Box NASA Moon Mars Illustrates Home Page Direct Sign Up Box www.dol.gov Illustrates Questions to Target Audiences www.fema.gov
- 19. Reach an Expanded Audience by Cross-Promotion Across Government Percentage of Subscribers Obtained through NASA’s Use of the GovDelivery Network 2.4% 10% 12% 96% 19% NASA’s contributions provide a significant boost to Network Partners’ stakeholder outreach 63% 21% 51% 32% 47%
- 21. Automate and Simplify your process to save time and connect channels
- 22. Deliver messages effectively to the inbox and to other channels
- 23. Cross-promote to reach more stakeholders than previously possible
- 24. Connect all digital channels to grow use of social media and reach more stakeholders
- 28. 4 Simple Methods to Send Updates
- 29. Measure Results REPORTING Administrators can run reports at any given time. Choose from Usage, Content Aging, Page Watch and Bulletins. They can be viewed online or exported to a spreadsheet. Or, choose to see information in dashboard form.
- 30. REPORTING Message Analytics GovDelivery stores data on every click through and open; reports can be exported or viewed online
- 32. Automate and scale content distribution: Significantly increase the amount of information available for subscription
- 33. Improve the citizen experience: Proactively deliver information at the time, place and format of the user’s choosing
- 34. Increase stakeholder engagement: Build a permanent audience and drive stakeholders to action
- 35. Increase satisfaction and transparency: Higher citizen satisfaction (ACSI scores); demonstrate transparency
- 37. Contact Information Bobbie Browning Senior Vice President, Federal (202) 407-7400 Bobbie.browning@govdelivery.com Kent Stokley Federal Consultant (202) 407-7401 Kent.stokley@govdelivery.com
Notas del editor
- Personalization Offer citizens many choices about what they get, when they get itAutomation Automate the communication processDeliveryMake sure messages get out across all important channels quickly and effectivelyCollaboration & Social Media Allow agencies to work together to make sure citizens have easy access to information; use social media to extend the “reach” and ability to interact with government informationReportingMeasure and analyze results; see how is your audience engaging with you
- Personalization Offer citizens many choices about what they get, when they get itAutomation Automate the communication processDeliveryMake sure messages get out across all important channels quickly and effectivelyCollaboration & Social Media Allow agencies to work together to make sure citizens have easy access to information; use social media to extend the “reach” and ability to interact with government informationReportingMeasure and analyze results; see how is your audience engaging with you
- Personalization Offer citizens many choices about what they get, when they get itAutomation Automate the communication processDeliveryMake sure messages get out across all important channels quickly and effectivelyCollaboration & Social Media Allow agencies to work together to make sure citizens have easy access to information; use social media to extend the “reach” and ability to interact with government informationReportingMeasure and analyze results; see how is your audience engaging with you
- NSF received 76% more new subscribers since January 2009 due to the GovDelivery Collaboration Network.Total network contribution 1/1/09 through 10/31/10 - Total Subscribers gained from GovDelivery Collaboration Network: 76,012
- Reach more stakeholders: Build a base of key stakeholders that is 300-1,100% larger than through other approachesReach people faster: Get information to people quickly through all available channelsIncrease use of your content: Measurable increase in views of your contentIncrease satisfaction and transparency: Higher citizen satisfaction (ACSI scores); demonstrate transparencyLeverage Web 2.0: Unprecedented collaboration; increased awareness of content in social media