2. What is Google Shopping?
• Google Shopping proposes to be a market
place for consumer and merchants.
• The tool also deliver different necessities for
merchants and consumers.
2
5. Google Shopping Extra Information
•
•
•
•
Consumer
Search for a product all in
the same webpage from
different stores
Create a list of products
based on a search and share
with someone to discuss
Evaluation of the product
and Merchant by the users
No cost
•
•
•
•
Merchants
Connect Merchants to new
consumers.
Rating of the Merchant
Pay per click based on the
Bid Model
Metrics tool similar to
google Adwords and
Merchant Center
5
6. Value Proposition
•
•
•
•
•
Consumer
Easy to use
Price Search
Free
Products review
Merchant reviews (increase
security)
•
•
•
•
Merchant
Access to consumer
Easier to spread your
website
Cheaper solution than using
the traditional Google
words and more focus to
the concrete sales channel
Easy to set up/include a
new product
6
7. Pros vs Cons
“Less costly” to
Merchant than
traditional adwords
Better use of
advertisement fund
Create relevance for
small player
Create “safety” for
buyers
x Does not cover all the
prices available in the
internet
x No transaction done by
Google
x No guarantees for “the
service”
7