An overview of the Internet which as become is now a critical, if not the main, tool and venue for conducting commerce.

2. The Internet is now a critical, if not the
main, tool and venue for conducting
commerce.
• As a tool, it allows buyers and
sellers nearly unlimited access to
information, goods and services.
• As a venue, it does away with the
limits of geography, the time
zones, and, in some cases, the need
for a physical office.

3. With its tremendous potential, the
Internet has become commonplace
for businesses and consumers to
utilize it for a variety of transactions.

4. Advertise, Communicate, Enterta
in, Inform, Publish, Recruit, Resea
rch, Sell, Support, and Train.

5. SMEs benefit in terms of reduced
transaction costs as well as increased
speed and reliability of transactions.
Example: Real-time interaction
reduces the time it takes to
negotiate, purchase, and deliver
orders.

6. • Provides easier access both to the firm
and to information about its services and
products
• Allows geographic expansion of the
market. For those in different time
zones, the Internet enables 24-hour
availability of contact.

7. How SMEs benefit
in marketing and sales:
1. Market research – Learn more about
potential customers and competitors
thru web searches; examination of
competitors’ sites for information on
pricing, problems, hiring, press
releases, news articles; and
information-gathering on website by
visitors and customers.

8. 2. Reach more customers and partners
using these marketing techniques:
- Website
- Email follow-ups
- Prospect database
- Links with other sites
- Electronic marketplaces
- Web events
- One-to-one marketing techniques-
- Electronic newsletters

9. 3. Generate sales using
- Email
- Advertisements
- Product catalogues
- Descriptions of services,
credentials, current customers.

10. For today's entrepreneur and
small business owner, online
marketing is the answer to small
business success.

11. Seminars and workshops are
conducted regularly off and
online. Info can be obtained from
these online announcements.

12. Contact us to find out how we can assist you
on Internet based marketing and selling.
Geronimo R. Pira, Ed.D.
Consultant
Internet Based Business Resources
Cityland Dela Rosa Condominium
7468 Dela Rosa St., Makati City
URL: ph.linkedin.com/in/grp39
Email: grpwsn@yahoo.com
Skype ID: gerryp90 Mobile: 09473259376