Mobile marketing is increasing by the day. Our privacy is being taken for granted.

1. Technology White Paper www.srustimobile.com
Srusti Mobile
Are Door to Door
Salesmen dead?
A case study on modern
Marketing practices
September 2008

2. Are Door to Door Salesmen dead?
www.srustimobile.com
Are Door to Door
Salesmen dead?
Contents – September 2008
Section 1: Background 3
1.1 A common man’s struggle 4
Section 2: The Marketing 5
2.1 Introduction 6
2.2 Factors 6
2.3 A new breed 7
2.4 Conclusion 7
September 2008 Contents – Door to Door Salesmen dead?

3. Technology White Paper
www.srustimobile.com
SECTION 1:
Background
Srusti Mobile
a mobile VAS Company

4. Are Door to Door Salesmen dead?
www.srustimobile.com
1.1. A Common man’s struggle
“I am one of those people that don’t answer the phone and won’t answer
the door if I don’t know who is on the other side. I have no need or desire
to talk to strangers when I am in the sanctuary of my home. If a
telemarketer does snag me I hang up on them. I don’t wait for them to
finish their 15-minute rant and then try and sneak a “No Thank You” in
between breaths.
I have been harassed by those people enough to have lost all obligation
for courtesy. Especially those who refuse to take ‘no’ for an answer which
last time I checked was all of them.” - Anonymous Boggler
September 2008 Contents – Door to Door Salesmen dead?

5. Technology White Paper
www.srustimobile.com
SECTION 2:
The Marketing
Srusti Mobile
a mobile VAS Company

6. Are Door to Door Salesmen dead?
www.srustimobile.com
2.1. Introduction
It is a popular belief that the Door-to-Door salesmen are dead. As you
can see from an anonymous blogger, the Door-to-Door salesmen are
resorting to mobile-based sales and marketing. None of us are immune
to these sales and marketing harassments. Some of them are so
aggressive that you feel your privacy has been rudely invaded. The tele-
sales (and increasingly marketing campaigns) are invading our personal
space without giving much though to our privacy.
2.2. Factors
There are a number of factors contributing to this change in the market
place,
1. Increasing fuel cost mean it is not cost effective anymore to travel
to various places.
2. As more and more couples are opting to work, there are
increasingly empty houses, which leads to issue of increased cost
of sale.
3. As cities are moving out of central locality to satellite townships,
Door to Door salesmen are finding it difficult to identify target
market.
4. Telephone rates are falling especially mobile call rates.
5. Increased number applications in Interactive Voice Response (IVR)
systems giving ammunition to the companies who want to lower
their cost base by automating routine tasks such as product
marketing.
6. Most companies feel it is easy to track progress when marketing
person sitting in the office then on the road.
September 2008 Contents – Door to Door Salesmen dead?

7. Are Door to Door Salesmen dead?
www.srustimobile.com
2.3. A New bread
A new breed of Door-to-Door salesmen is rising from the ashes of
traveling salesmen. They can be sitting across the ocean thousand of
miles away, speaking your own language in your own accent. Welcome
to Global trading.
So, How does it affect me? You are the ‘potential customer’ for the
marketers. They choose the time suitable for them and don’t allow you to
speak a word.
2.4. Conclusion
SafMobileTM can help to eliminate the unnecessary calls when you want
to enjoy the peace. Simply active privacy mode, only important calls (i.e
calls from numbers in your address book and implicitly approved
numbers such as work numbers) can get to you other SPAM calls will be
terminated with a polite DND message ‘Please do not disturb’.
Life can be little bit peaceful with Srusti Mobile’s SafMobileTM
September 2008 Contents – Door to Door Salesmen dead?

8. This White Paper Discusses:
• How the aggressive marketing is affecting our daily lives.
• Why now is the time for us to make changes to protect our and our children’s privacy?
Srusti Mobile
Reaching Beyond Limits
a mobile VAS Company
Headquarters: Development Office: Administration Office (Ireland):
Srusti Mobile Pvt. Ltd.#774 First Floor, Srusti Mobile Pvt. Ltd., #230A, #114, Shelmartin Avenue,
nd nd
22nd A cross, 18th mail,
22 cross, 22 main Fairview,
nd
3rd sector ,HSR layout,
2 sector, HSR Layout, Dublin – 3 , Co. Dublin
Bangalore-560034, India Banglaore-560034, India Ireland
Tel: +44 (0)1482 586149 Tel: +61 (02) 8705 6960 Tel: +1 212 652 5302
Fax: +44 (0)1482 323577 Fax: +61 (02) 8705 6961 Fax: +1 212 202 4684