1. Palma Hope: The Artist
By Emma Granfield & Grace
Howells

2. Artist
• The artist is a young woman, she would fit
into the ‘pop’/soul genre of music. She
would have a unique style but her songs
are relatable to and can engage with most
audiences.

3. Target Audience
• Our target market is 16-30 year old
women. We feel that this audience are
more likely to relate to the artist as either a
role model or someone with similar issues
or feelings.

4. Style
• As we mentioned earlier, the genre is ‘pop’/soul.
However, unlike similar artists such as Rihanna
or Beyonce, we will aim to present her in an
approachable way, so that the target audience
can associate with her.
• Also, we hope to achieve an iconic style which
will make her stand out from other artists in the
genre.

5. Thank you for listening,
Any Questions?

6. Thank you for listening,
Any Questions?