1. Social Responsibility.
A Global Reflection about CSR
February, 27th. Reading Club

2. 1 The Book
CSR

3. 1 The Book
CSR
20 essays
Same topic
Different
Perspective
Perfect
Overview

4. 2 The Authors
CSR
Academics
Business
Men
Politicians
Balanced Field

5. 3 The Concept
CSR

6. 3 The Concept
CSR

7. 3 The Concept
CSR
CSR
BUSINESS MANAGEMENT STRATEGY
Middle & Long
Excellence
Term Success

8. 4 The Structure
CSR

9. 5 The Goals
CSR

10. 3 The Goals
CSR
CSR
BUSINESS
UPRIGHTNESS
MANAGEMENT
Corporation value
does not lie only in
Products and financial products
Services have an (tittles, options, Increase Company
Do your best to get
opportunity fair Market Share and
back confidence shares, …) but also
value defined by Economic Profits
in human capital,
social relationships knowledge and
reputation

11. 3 The Goals
CSR
Concerns
Motivation Private Social
Maximize Classic Business Strategic Social
Profits Management Responsibility
Ethic Friedman Social Ethic
Excellence Responsibility Management

12. 6 Main Actors
CSR

13. 6 Main Actors
CSR

14. 6 Main Actors
CSR

15. 7 The Tools
CSR

16. 7 The Tools
CSR

17. 8 The Profits
CSR

18. 8 The Profits
CSR
Productivity
Increase
(Absenteeism,
FTQ,…)
Cost Reduction
Consumers Collaborative
(Agreements
Preferences Working
Administration,
Influence Environment
Lawsuits,…)
Brand Confidence &
Differentiation Reputation

19. Carlos Gutiérrez Montenegro
carlos.gutierrez@energylab.es
Edificio CITEXVI
Rua Fonte das Abelleiras, s/n. 36310, Vigo.
T_986 120 450 F_986 120 451
energylab@energylab.es
www.energylab.es