Click.ology is a guide to online shopping psychology and increasing online sales. It discusses the history of online shopping since 1984 and how internet retailing is now dominated by a few massive companies. Successful online retailers focus on understanding the customer through convenience, likeability, information, customization, and knowledge. Click.ology aims to demonstrate what works in online sales and show businesses how to tap into consumer shopping behaviors online through The CLICK System in order to sell more.

1. What is
“Click.ology”?
http://click.ology.biz

2. Click.ology
What Works in Online Shopping
and How Your Business Can Use
Consumer Psychology to
Succeed
http://click.ology.biz

3. The History of Online Shopping
• April 1984 CompuServe Electronic Mall
• June 1984 – first electronic sale
• Mrs Snowball
• Gateshead
• Tesco
• August 1991 – first ever website
• April 1995 – WHSmith sold first book online
http://click.ology.biz

4. Online shopping now
• One in five items now sold online
• The Internet is now 8.3% of British GDP
• Online sales continue to grow
• Christmas 2013 saw record web sales
• Over $1 trillion a year spent online
http://click.ology.biz

5. Internet retailing is biased
• Massive players dominate online retail
• ASOS $1bn in a year
• Amazon $1bn in 6 days
• Alibaba $1bn in 8 hours
• Most online retail is through a handful of firms
http://click.ology.biz

6. How do they do it?
• Focus on the customer
• What the customer wants
• When the customer wants it
• How the customer wants it
• Not from traditional retail
• Big online retailers not tainted by old-fashioned
retail thinking
• Successful traditional retailers have ditched prior
retail knowledge for online
http://click.ology.biz

7. Customer engagement is key
• Online shoppers are a click away from the
competition
• Successful online retailers engage within a
second or two
• Successful online retailers tap into the minds of
their visitors quickly
• Online psychology fundamental to success
http://click.ology.biz

8. The reason for Click.ology
• Demonstrate what works in online sales
• Show the ways in which people shop online so
businesses can tap into that behaviour
• Help online businesses understand consumer
psychology so they can sell more
• Highlight “The CLICK System” of increasing
online sales
http://click.ology.biz

9. The CLICK System
• C = Convenient
• L = Likeability
• I = Informative
• C = Customised
• K = Knowledgeable
http://click.ology.biz

10. Click.ology
What Works in Online Shopping
and How Your Business Can Use
Consumer Psychology to
Succeed
http://click.ology.biz