A presentation by Graham Jones on how businesses can stay up-to-date with their website

1. Keep Your
Website Current
Coping with the
ever-changing Internet
@grahamjones www.grahamjones.co.uk

2. @grahamjones www.grahamjones.co.uk

3. @grahamjones www.grahamjones.co.uk

4. @grahamjones www.grahamjones.co.uk

5. How times change
Now Five Years Ago Fifteen Years Ago
1. Facebook 1. Yahoo 1. Geocities
2. Google 2. Google 2. Yahoo
3. YouTube 3. Ebay 3. Starwave
4. Yahoo 4. MSN 4. Excite
5. Baidu 5. MySpace 5. CNN
@grahamjones www.grahamjones.co.uk

6. Huthwaite Training
Brochure Blog
$400 per lead $10 per lead
@grahamjones www.grahamjones.co.uk

8. @grahamjones www.grahamjones.co.uk

9. @grahamjones www.grahamjones.co.uk

10. Social Media Lead Generation
60
50
40
30
% Leads
20
10
0
Top B2B Marketers Industry Average
Source: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx
@grahamjones www.grahamjones.co.uk

11. Social Media Measurement
% Companies
Measure
Don't Measure
Source: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/
@grahamjones www.grahamjones.co.uk

12. Email Wins
% Success
70
60
50
40
30
20
10
0
Email PPC Display Social
Source: http://m.prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html
@grahamjones www.grahamjones.co.uk

13. Personalise that email
35
30
25
20
Non-Personalised
15
Personalised
10
5
0
Open Rate Click Through
Source: http://www.aberdeen.com/Aberdeen-Library/4904/RA-email-marketing.aspx
@grahamjones www.grahamjones.co.uk

14. Think Mobile Email
60
50
40
30 2011
2012
20
10
0
Mobile Desktop
Source: http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
@grahamjones www.grahamjones.co.uk

15. @grahamjones www.grahamjones.co.uk

16. @grahamjones www.grahamjones.co.uk

17. @grahamjones www.grahamjones.co.uk

18. @grahamjones www.grahamjones.co.uk

19. @grahamjones www.grahamjones.co.uk

20. @grahamjones www.grahamjones.co.uk

21. @grahamjones www.grahamjones.co.uk

22. @grahamjones www.grahamjones.co.uk

23. @grahamjones www.grahamjones.co.uk

24. Download
• You can download the slides from this
presentation at:
www.grahamjones.co.uk/currentwebworkshop
@grahamjones www.grahamjones.co.uk