For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
How to Get Started in Social Media for Art League City
Social Media Marketing Framework
1. Social media Marketing Framework By: Graham Lubie web: www.grahamlubie.com cell:. 617.821.6169 twitter: www.twitter.com/grahamlubie linkedin: www.linkedin.com/in/grahamlubie This work is licensed by Graham Lubie under the Creative Commons Attribution-Share Alike 3.0 United States License
2. Social media marketing framework Overview Social marketing is new and in many way unique, yet success still relies on creativity and excellent execution. This Social Media Marketing Framework (SMMF) provides an execution blueprint that you can used to structure your social marketing activities to deliver exceptional results. This is not a framework for all Social Media (ie. HR, Customer Support, etc.); it is focused on marketing and communications and defines common social components that can be added by organizations to their marketing mix. The genesis of this framework was a comment and question from one of my clients: “There is so much social ‘stuff’ out there, how can I get started now, and then expand my activities in social marketing once I am more comfortable?” This Social Media Marketing Framework is how! It can be used to get your social marketing programs off the ground, or it can be used to structure and expand on the programs that you have already started. If you are looking for a “pretty” marketing presentation about why you need to get into social media marketing, this Social Media Marketing Framework is not it; there are a lot of those available online. It is designed to be a practical and actionable blueprint that’s based on my own experiences, and on the experiences of other marketing experts that have run marketing campaigns (traditional and social), delivered interactive/technology services, and deployed repeatable processes and methodologies across multiple global industries leaders. There are five main components to the Social Media Marketing Framework: (1) Objectives, (2) Measures, (3) Methods, (4) Initiatives, and (5) Operations. Each of these components has sub-parts that can work together and support the social marketing activities for organizations of all sizes. The rest of this slide deck expands on each of these components. The Social Marketing Framework has been licensed by Graham Lubie under the Creative Commons Attribution-Share Alike 3.0 United States License. Under this License you are free to copy, distribute and transmit the work, but you must attribute the work to the author, Graham Lubie.
3. Social media Marketing Framework Objectives Social MEDIA Marketing Framework Objectives Measures Methods Activities Measurement Contribution Monitoring Content Internal Produced Spontaneous External Conversation Channels Public Channels (e.g. Facebook, Twitter, Linked In, Industry Blogs, etc.) Organizational Channels (e.g. Websites, Blog, Newsroom, Private Communities, etc.) Initiatives Campaigns Steady State Operations Plan Create Execute Measure Optimize Strategize People Process Technology Governance Budget To learn more about the Social Marketing Framework, visit http://www.grahamlubie.com This work is licensed by Graham Lubie under the Creative Commons Attribution-Share Alike 3.0 United States License.
