Your chance to have your brand displayed via an SPL team.

1. St Johnstone Football Club
Sponsorship Proposal
Our teams, both on and of the pitch, create memories.
We of er you the opportunity to be part of our team and suc es .
www.perthstjohnstonefc.co.uk

3. Sponsorship Benefits
Shirt Advertising
Your corporate brand displayed on the front of the home and away playing jerseys worn by the first team as
well as replicas sold to supporters through our agents
St Johnstone FC Brand Promotion
Website – Presence on every page, including the title page
Matchday programme – Front page sponsorship acknowledgement and full page advertisement for the season
Stadium scoreboard – prominent logo placement
Trackside advertising boards - TV-facing - at all games
Electronic advertising board, during live televised matches on Sky, ESPN and terrestrial TV
Brand featured on all corporate hospitality material issued by St Johnstone FC - invites, menus, team sheets
PA acknowledgement at home fixtures
Area for leaflet/brochure presentation in the east and west stands and reception area of McDiarmid Park
Interview back drop for all post match TV interviews
St Johnstone FC Appearances
The club will supply players and officials for public appearances at company events
Framed Memorabilia
You will receive a framed signed jersey and a framed team group photograph for display

4. Key Exposure Considerations
Guaranteed Coverage for the SPL as a Whole
Weekly live match coverage on either SKY Sports or ESPN
Dedicated SPL highlights programmes on SKY and BBC1 Scotland
“Secondary coverage” on various SKY highlights and news programmes, plus “Soccer AM”, “Soccer Saturday”
and “Goals on Sunday”.
Audience Figures
Cumulative SPL TV audience for season 2010 – 11 to date: 62.6 million
Total TV coverage time: 142 hours 17 minutes
Average live programme audience: 129,300
Average “Sportscene” highlights audience: 154,400
Terrestrial highlights cumulative reach: 1,372,800
Specific Audience Figures:
St Johnstone v Celtic, BBC1 Scotland, 27th October 2010
Peak audience: 490,000
St Johnstone v Celtic, ESPN, 30th October 2010
Broadcast audience: 125,504
Peak audience: 218,147
Cumulative audience: 2,086,147
Audience figures from the SPL mid-season media evaluation and BBC Scotland

5. Media Exposure Considerations
Your brand will receive exposure throughout the media including web and social media sites, national press
including The Sun (Scottish circulation 351,869), The Daily Record, The Daily Mail, The Scotsman as examples
and locally The Perthshire Advertiser, The Courier and Advertiser and The Evening Telegraph.
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6. Testimonials
“I’ll never tire of people telling me that St Johnstone punch well above our weight.”
Derek McInnes - Manager, St Johnstone FC
“Everyone’s very well looked after. The ground’s easy to find. The facilities are of a really nice quality.
The meal’s very, very good.”
Liam Barn – Marketing Projects Manager, SSE
“I’ve been fortunate enough to experience hospitality around the country.....
..... I would certainly say that St Johnstone’s is one of the best that I’ve attended.”
Steve Hardy, Director, Sidey Ltd
We of er you the opportunity to be part of our team,
raise your busines profile, increase sales and
be a part of the St Johnstone FC community.

8. Teamwork, friendship, partnership . . . .
. . . that is how we score goals, on and off the pitch.
St Johnstone Football Club Limited
McDiarmid Park, Crieff Road, Perth PH1 2SJ
T 01738 459090
E grant@perthsaints.co.uk
www.perthstjohnstonefc.co.uk