It is a common misconception that you must be an expert at SEO to achieve top search engine position...

1. Seo Advice That Actually Helps
It is a common misconception that you must be an expert at SEO to achieve top search engine
positions. In order to have good rankings, there are just a few things you need to keep up with. Don't
waste a lot of time fretting about little details that might not actually increase your rankings. Just
concentrate on the big important aspects that will get you to the top fast.
In order to improve your search engine optimization, use as much natural language as possible.
Don't pack your text full of keywords as search engines will count this against you, knowing it has
been a trick to boost search rankings in the past. Instead, use carefully chosen keywords sparsely
throughout your text.
When attempting to optimize your business for a search engine, the number-one tip you can possibly
use is to be committed to the process. Proper SEO isn't a one-time thing, nor will it happen
overnight. Like it or not, you're going to have to educate yourself on many matters, from tags to
keywords and XML maps and everything in between.
Use a keyword tool, such as Google AdWords, to find out what keywords users are searching with to
find sites like yours. The tool gives you approximations on the number or searches conducted with
any given keyword. This will help you to fine tune your specific key word phrases. Doing so helps to
drive the most traffic toward your site.
One good way to get people to see your website first on a search engine is to use keywords. The key
words should be affiliated with your website or product that you are selling. If you use too many
keywords, you will be labeled as a spammer which will hurt your traffic.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a
lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to
the internet and your rank will go up much quicker.
Instead of using link exchanges, think about using article exchanges to help with rankings in search
engines. Basically, an article exchange entails you posting articles from other sites with a link back
to them, and vice versa. Each site will have new content, making it more helpful than link
exchanges.
Never use "hidden" links that visitors cannot see. These links are a holdover from the very early days

2. of search engine optimization, when search engine crawlers would blindly follow the links and
improve a website's ranking accordingly. Today search engines are smart enough to avoid hidden
links, and some will even penalize you if they find them on your website.
One of the basics of search engine optimization, is the formulation of an outstanding keyword phrase
for each individual page on your website. Refrain from trying to optimize your complete website
around one specific keyword or phrase. You will achieve better ranking by centering your writing on
each page around a specific keyword or keyword phrase.
Generate many pages that focus on specific things individually, rather than putting a slew of content
all on one page. Search engines may categorize your content as spam if they do not see a logical
organization of your ideas and subjects, so bucketing subjects into different pages will make your
site seem more legitimate to search engines.
Being ranked number one overall is the ultimate goal of every Internet marketer, but it's not the be-
all, end-all of your business. You should always strive for top placement, but do not become
discouraged if you cannot achieve it. Keep focusing on quality and marketing and your business
traffic will ultimately reflect your efforts.
Look into using online ads. Sometimes, personal SEO efforts aren't enough on their own. Such
advertising conduits are meant to do just that. If this product is associated with Google, your hits
will increase a ton.
No matter the steps you take to work on search engine optimization, it will be difficult for you to see
the fruits of your labor without keeping close tabs on your search rankings. A wide variety of online
tools allow you to regularly check how you stand in the page rankings. Similarly, maintaining a
watchful eye on your referrer log will help you keep track of precisely which search terms visitors
are using to arrive at your site, allowing you to further customize your website to boost traffic.
Pay close attention to Internal Linking Structure on your pages. This will help search engines
determine which pages are of the most importance on your site and will increase your rankings on
those pages. Don't be too worried about keyword density. Today, latent semantic indexing (LSI) is
the main thing to think about. Most search engines don't count keywords anymore. Instead, content
that is naturally written and uses words of importance a normal number of times gets the most
attention.
To avoid lowering your page rank when changing domains, request sticky forwarding from your
hosting company. Sticky forwarding will forward search engines from your old domain to your new
one, allowing them to catalog all pages of your new site. You can specify the period of sussex web
hosting time that you want to use the sticky forwarding function and you only have to hold onto your
old domain for as long as it lasts.
Focus on phrases, not single words. When do you only use one word to search? You will want to
utilize the phrases that get customers to come to your page based on their interests. Include
localized information in your text, like "Our Toronto location is having a sale this week! " instead of
"We're having a sale! "
Ultimately, one of your SEO goals should be to minimize the lines of code that search engine spiders
must evaluate to determine relevance. A single website can greatly reduce the number of lines of

3. code by as much as 20,000 by storing code and formatting data in external files, rather than
embedded within the site's source code.
The most important aspect of Search Engine Optimization is working diligently to insure that they
information that you have on your web site is as high of quality as possible. Yes, you can use various
tricks of the trade to improve your site's returns but high quality content is the best approach.
Now that you have a good idea of what you should do when it comes to search engine optimization,
you want to implement all that you have learned, to the best of your ability. The information you
learned should serve as a great place to start, but keep in mind that http://www.marketing-e.com/
there is a whole lot of information to learn, so you should always be on the lookout for new things
you can learn.