Pretty Mobile - Making Your Application Look Sexy - Gravity Switch
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Learn how visuals support your brand and apply this to mobile applications.
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Pretty Mobile - Making Your Application Look Sexy - Gravity Switch
- 1. Pretty Mobile Making Your Application Look Sexy jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.
- 2. What You’ll Learn Today ‣ How Visuals Support Brand ‣ Applying This to Mobile ‣ Review of Your Apps ‣ Review of Icons gravity switch Nice people. Award-winning process. Websites done right.
- 3. Jason@gravityswitch.com Web / iPhone / iPad Technology serves business Educator Author gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
- 6. I Like Tricky Problems gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
- 7. And You Are? gravity switch gravity switch gravity switch NiceNice NiceAward-winning process. process. Websites done right. people. people. Award-winning Websites done right. people. Award-winning process. Websites done right.
- 8. Why You’re Here Existing App New App gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
- 9. Type of App Games Utilities Productivity Music/Photo/Video Other gravity switch Nice people. Award-winning process. Websites done right.
- 10. App Pricing Free! $0.00 $ $.99 - $2.99 $$ $3.99 - $9.99 $$$ $9.99+ ? Other (internal app) gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
- 11. Company Size Lone Gunslinger 2-10 employees/partners 11-100 employees 100+ employee company gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
- 12. iPhone vs. iPad gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
- 13. Android & Others Apple only shop Getting into Android too We do both Anything else? HTML5? gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
- 14. What You’re Best At Programming Designing Usability Other gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
- 15. Your Design Experience Crayons Use Photoshop well Design 5 color palettes from this: Win awards for graphic design gravity switch gravity switch Nice Nice people. Award-winning process. Websites done right. people. Award-winning process. Websites done right.
- 16. Pay Attention Can you tell which are professional? gravity switch Nice people. Award-winning process. Websites done right.
- 17. gravity switch Nice people. Award-winning process. Websites done right.
- 18. gravity switch Nice people. Award-winning process. Websites done right.
- 19. Which... Stood out as good or bad? gravity switch Nice people. Award-winning process. Websites done right.
- 20. Worth $1b? gravity switch Nice people. Award-winning process. Websites done right.
- 21. Built in bedroom? gravity switch Nice people. Award-winning process. Websites done right.
- 22. Built for Geeks? gravity switch Nice people. Award-winning process. Websites done right.
- 23. Are Consumer Apps? gravity switch Nice people. Award-winning process. Websites done right.
- 24. Why did you think that? gravity switch Nice people. Award-winning process. Websites done right.
- 25. Sorry... I Lied 24 Judgement Calls in 7 Seconds • Money • Education • Interest • Etc. gravity switch Nice people. Award-winning process. Websites done right.
- 26. What is Brand? gravity switch Nice people. Award-winning process. Websites done right.
- 27. Brand = Feelings, Not Logo gravity switch Nice people. Award-winning process. Websites done right.
- 28. What Does Your App Do? In 140 characters gravity switch Nice people. Award-winning process. Websites done right.
- 29. Who Uses Your App? In 140 characters gravity switch Nice people. Award-winning process. Websites done right.
- 30. What Do You Want People to FEEL? In 3 words gravity switch Nice people. Award-winning process. Websites done right.
- 31. Dig Deeper With One Of Yours gravity switch Nice people. Award-winning process. Websites done right.
- 32. Dig Deeper With One Of Yours National brands gravity switch Nice people. Award-winning process. Websites done right.
- 33. Dig Deeper With One Of Yours National brands What do you expect? gravity switch Nice people. Award-winning process. Websites done right.
- 34. Dig Deeper With One Of Yours National brands What do you expect? What emotions? gravity switch Nice people. Award-winning process. Websites done right.
- 35. Visually Defining a Brand Mood Boards gravity switch Nice people. Award-winning process. Websites done right.
- 36. Style Guides are Dumb 55 pages ! gravity switch Nice people. Award-winning process. Websites done right.
- 37. Please Don’t Do This gravity switch Nice people. Award-winning process. Websites done right.
- 38. Try a Mood Board gravity switch Nice people. Award-winning process. Websites done right.
- 39. Try a Mood Board gravity switch Nice people. Award-winning process. Websites done right.
- 42. Try a Mood Board Spend 15 minutes Pick one: Posters Pictures Fonts Colors
- 43. If you haven’t gone too far... you haven’t done your job. gravity switch Nice people. Award-winning process. Websites done right.
- 44. Remember It doesn’t matter if you like it It doesn’t matter if your boss likes it It matters if it works gravity switch Nice people. Award-winning process. Websites done right.
- 45. How to Hire Designers 2 hours 5-10 people Pay them for their time Mood Boards and Designs You’ll know who to work with gravity switch Nice people. Award-winning process. Websites done right.
- 46. Do You Have Style? gravity switch Nice people. Award-winning process. Websites done right.
- 47. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
- 48. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
- 49. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
- 50. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
- 51. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
- 52. Colored Nav gravity switch Nice people. Award-winning process. Websites done right.
- 53. Colored Nav gravity switch Nice people. Award-winning process. Websites done right.
- 54. Main Menu gravity switch Nice people. Award-winning process. Websites done right.
- 55. Fonts gravity switch Nice people. Award-winning process. Websites done right.
- 56. Serif vs. Sans-Serif? gravity switch Nice people. Award-winning process. Websites done right.
- 57. Serif vs. Sans-Serif? Serif = conservative gravity switch Nice people. Award-winning process. Websites done right.
- 58. Serif vs. Sans-Serif? Serif = conservative Sans-Serif = Modern gravity switch Nice people. Award-winning process. Websites done right.
- 59. Serif vs. Sans-Serif? When in doubt, use Sans-Serif. ‣ Easy to read small ‣ More common gravity switch Nice people. Award-winning process. Websites done right.
- 60. Strange Fonts are Hard to Use gravity switch Nice people. Award-winning process. Websites done right.
- 61. Strange Fonts are Hard to Use tre nd s pa ss gravity switch Nice people. Award-winning process. Websites done right.
- 62. What else to know ‣ Buy your fonts ‣ 3 fonts MAXIMUM ‣ Spacing m a t t e r s ‣ Arial and Verdana are good choices gravity switch Nice people. Award-winning process. Websites done right.
- 63. Colors gravity switch Nice people. Award-winning process. Websites done right.
- 64. Colors Matter gravity switch Nice people. Award-winning process. Websites done right.
- 65. Colors Matter gravity switch Nice people. Award-winning process. Websites done right.
- 66. Colors Matter gravity switch Nice people. Award-winning process. Websites done right.
- 67. Colors are HARD 2 years of focused practice gravity switch Nice people. Award-winning process. Websites done right.
- 68. A Good Color Palette Has... 5-7 Colors 2 that stand out 3-5 that are related gravity switch Nice people. Award-winning process. Websites done right.
- 69. colorblender.com Shortcut 1: Online gravity switch Nice people. Award-winning process. Websites done right.
- 70. Shortcut 2: From a Picture gravity switch Nice people. Award-winning process. Websites done right.
- 71. Shortcut 2: From a Picture gravity switch Nice people. Award-winning process. Websites done right.
- 72. What else to know gravity switch Nice people. Award-winning process. Websites done right.
- 73. What else to know ‣ Match your saturation level gravity switch Nice people. Award-winning process. Websites done right.
- 74. What else to know ‣ Match your saturation level ‣ More saturation isn’t better gravity switch Nice people. Award-winning process. Websites done right.
- 75. What else to know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching gravity switch Nice people. Award-winning process. Websites done right.
- 76. What else to know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching ‣ Too much contrast = a Kmart flier gravity switch Nice people. Award-winning process. Websites done right.
- 77. How to Start gravity switch Nice people. Award-winning process. Websites done right.
- 78. Prototypes vs. Wireframes gravity switch Nice people. Award-winning process. Websites done right.
- 79. Prototypes vs. Wireframes I’d suggest a prototype because it’s so new. gravity switch Nice people. Award-winning process. Websites done right.
- 80. Rules of Thumb gravity switch Nice people. Award-winning process. Websites done right.
- 81. Rules of Thumb Cartoons don’t work (usually) gravity switch Nice people. Award-winning process. Websites done right.
- 82. Rules of Thumb Cartoons don’t work (usually) Don’t use clip art, other than icons gravity switch Nice people. Award-winning process. Websites done right.
- 83. Rules of Thumb Cartoons don’t work (usually) Don’t use clip art, other than icons Don’t use more than 3 font families (2 is better) gravity switch Nice people. Award-winning process. Websites done right.
- 84. Rules of Thumb Cartoons don’t work (usually) Don’t use clip art, other than icons Don’t use more than 3 font families (2 is better) Know if you want to stand out, or catch up gravity switch Nice people. Award-winning process. Websites done right.
- 85. A Golden Rule of Design If you lean back in your chair and can’t easily tell what you changed in the past 10 minutes, it’s time to stop working. - Christine Mark gravity switch Nice people. Award-winning process. Websites done right.
- 86. Critiques gravity switch Nice people. Award-winning process. Websites done right.
- 87. Critiques are about being critical. If you’re not brave enough to try something that doesn’t work, you’re a bad designer. Be Brave and send something to my Dropbox and we’ll help you find what works and what doesn’t work. You’ll be a better designer for it. gravity switch Nice people. Award-winning process. Websites done right.
- 88. Icons gravity switch Nice people. Award-winning process. Websites done right.
- 89. Icons What Can We Learn From Logos? gravity switch Nice people. Award-winning process. Websites done right.
- 90. Batch 1 gravity switch Nice people. Award-winning process. Websites done right.
- 91. gravity switch Nice people. Award-winning process. Websites done right.
- 92. gravity switch Nice people. Award-winning process. Websites done right.
- 93. gravity switch Nice people. Award-winning process. Websites done right.
- 94. Batch 2 gravity switch Nice people. Award-winning process. Websites done right.
- 95. gravity switch Nice people. Award-winning process. Websites done right.
- 96. gravity switch Nice people. Award-winning process. Websites done right.
- 97. What’s the difference? gravity switch Nice people. Award-winning process. Websites done right.
- 98. There’s Also These Guys gravity switch Nice people. Award-winning process. Websites done right.
- 99. Icons Should Be Iconic Don’t tell a story Give one feeling Keep shapes simple Don’t overdo it gravity switch Nice people. Award-winning process. Websites done right.
- 100. Other Icon Tips Don’t hack the highlight away Don’t put chrome around the edge gravity switch Nice people. Award-winning process. Websites done right.
- 101. Improve Someone’s Icon Share With Us jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.
- 102. Ask Me Questions! jason@gravityswitch.com #jasonNmark gravity switch Nice people. Award-winning process. Websites done right.
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