Slides used to prompt my lecture on data and journalism at SoCon13. 2-9-13.

1. Data Driven Journalism
Two kinds

2. Crunching Numbers
Reading the Tea Leaves

3. http://gawker.com/stats/bigboard/

4. "Web publishers have traditionally
had trouble making money off of
sudden surges in visits to their site."
Ad Age Digital

5. http://deadspin.com/5976517/manti-teos-dead-girlfriend-the-most-heartbreaking-and-inspirational-story-of-the-college-football-
season-is-a-hoax

6. "So after an afternoon of back and forth with
one of our partners, the agency and client
unfortunately weren't able to pull together the
budget and creative fast enough to capitalize
on the story," Mr. Del wrote
Gawker Media's advertising director

7. Deadspin may have made a lifelong
supporter along the way. Comedian
Nick Kroll, whose ads for his Comedy
Central series happened to be running
on the site on Wednesday, took to
Twitter to express his gratitude.
"Thx, @deadspin," he wrote.

8. Better headlines

9. Money woes sparked flap over UGA newspaper
Governor Deal's JNC gets 75 names for appeals court
Woman chasing ex-husband loses slip-and-fall lawsuit
Supreme Court of Georgia issues discipline decisions
Superior court contests arise for 15 seats

10. http://gawker.com/stats/bigboard/

11. It's the (original) controversy, stupid.

12. Not really. It's the excellent journalism, stupid.