79% users use their Smartphone for reading email, a higher percentage than those who used it for making calls. By end of 2013, 50% emails will be opened over mobile devices and tablets. Responsive Email Marketing has helped Marketers increase their email conversion rates. You need to know following to understand the importance of email marketing for your business- ✓ What is Responsive Email Marketing? ✓ Why you need Responsive Emails? ✓ Designing Responsive Emails? ✓ Examples of Responsive mailers ✓ How Decker’s Improved Email CTR by 10% Know more about Grazitti Email Marketing Services, visit http://goo.gl/OAiAH

1. © Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Alok Ramsisaria
CEO, Grazitti Interactive
alok@grazitti.com
+1 650 641 1754
Responsive Emails for Smart Marketers

2. © Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Responsive Email Marketing has helped Marketing Directors, Managers and
Product Owners increase their email conversion rates. Here’s what you need to
know:
 What is Responsive Email Marketing?
 Why you need Responsive Emails?
 Designing Responsive Emails?
 Examples of Responsive mailers
 How Decker’s Improved Email CTR by 10%
Since 2011, Mobile Email Conversion has
increased by 330%

3. © Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
What is Responsive Email Marketing
Responsive Email Design enables you to use a single email design for mobile,
tablet, and PC versions.
Using the media type variable in email coding, email clients render different
versions of the email, depending on the device on which they are opened.

4. © Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Why you need Responsive Emails?
 79% use their Smartphone for reading email, a higher percentage than
those who used it for making calls.
Source: Email Marketing
Industry Census

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© Copyright 2013 Grazitti Interactive
Why you need Responsive Emails?
 By end of 2013, 50% emails will be opened over mobile devices and tablets.
Source: Email Marketing
Industry Census

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© Copyright 2013 Grazitti Interactive
Why you need Responsive Emails?
 69.7% poorly visible email are immediately deleted, as per Consumer
Views of Email Marketing.
Source: Email Marketing
Industry Census

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© Copyright 2013 Grazitti Interactive
Convinced?
Here’s how you can get Mobile-friendly emails

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© Copyright 2013 Grazitti Interactive
Designing Responsive Emails
 Use a grid system for alignment and proportion

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© Copyright 2013 Grazitti Interactive
Designing Responsive Emails
 Create a single column design for easy readability

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© Copyright 2013 Grazitti Interactive
Designing Responsive Emails
 Use readable fonts (at least 14px) to create impact

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© Copyright 2013 Grazitti Interactive
Designing Responsive Emails
 Insert touch-friendly buttons to increase CTA %.

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© Copyright 2013 Grazitti Interactive
Designing Responsive Emails
 Simplify User Navigation to improve conversion.

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© Copyright 2013 Grazitti Interactive
Designing Responsive Emails
 Prefer high contrast colors for creating an long-
lasting impression

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© Copyright 2013 Grazitti Interactive
Case Study: Deckers got 10% higher CTR
 Footwear manufacturer, Deckers, found 65% of their subscribers opened
promotion emails on their mobile devices.
 The marketing team revamped their email designs for mobile device
optimization, improving user engagement.
 With responsive mailers, Deckers achieved 10% Higher Click Through Rate
from email campaigns
Source: www.litmus.com

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© Copyright 2013 Grazitti Interactive
Examples of Responsive Mailers – 1
• Small Font Size
• Less Prominent Call to action Links

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© Copyright 2013 Grazitti Interactive
Examples of Responsive Mailers – 2
• Small Font Size
• Less Prominent Call to action Links

17. © Copyright 2013 Grazitti Interactive
© Copyright 2013 Grazitti Interactive
Grazitti Email Marketing Services
At Grazitti Interactive, we provide responsive & completely personalized email
marketing services. Let us help you create an email marketing strategy that will
help you boost prospect engagement and conversion rates.
Our service includes:
Responsive Email Marketing Templates
Email Template Designing Services
Contact Management and List Segmentation
High email inbox deliverability
In-depth reporting & Real-time tracking
Easy integration with your applications