The document provides an overview of a marketing workshop titled "How to BE GREAT". It discusses the importance of branding, developing an entrepreneurial mindset, conducting market research, and using guerrilla marketing techniques. The workshop teaches principles like understanding customer psychology, creating confidence through anchoring techniques, developing SMART goals and backward planning, and leveraging different forms of online research and e-marketing strategies like websites and social media. The overall goal is to help creative businesses develop a clear marketing strategy to promote their work in an impactful yet patient way.

2. A Marketing Success Toolkit workshop : How to BE GREAT: Your creative business doesn’t have to be BIG, but it should be GREAT.

4. What kind of person am I? Dan Sodergren: Motivational, marketing, man.

5. What kind of person are we? ‘ Know thyself’ Socrates – 409 BC

6. What kind of marketing person are we? Put the following 5 animals in the order of your preference. Cow Tiger Sheep Horse Pig This will define your priorities in your life.

7. Put the following 5 animals in the order of your preference. Cow Signifies CAREER Tiger Signifies PRIDE Sheep Signifies LOVE Horse Signifies FAMILY Pig Signifies MONEY

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12. Now this shows us values. Now let’s give each animal a colour Cow = Black Tiger = Red Sheep = Green Horse = Blue Pig = Yellow Write your name and surround it in the colour of your 1 st choice.

13. Ok let’s move about a bit. Find a partner, who shares the same animal 1 st choice / colour around their name as you.

14. Ok introduce yourself To your new work partner ‘ Know someone else’ Sodergren 2009 – B D

17. Before you start Welcome to a brand new day

18. B – Before we start and our brand The B in Be Great is Before you start and branding. (Charlotte Grindey)

19. Why did you start this business? Money making Vs. Love of the creative process

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26. The Entrepreneurial Mindset It suddenly dawned on me

27. E – Enterprize or Entrepreneur? The E in Be Great is Entrepreneur (Racheal Smee / Debbie Payne)

29. Why shouldn’t we make money doing what we love? Mental Traps ‘creatives’ fall into: I love it, so should everyone. I loved doing it, I should do it for free. Someone else will do it. If they love it then they will pay for it. Art is sooo subjective. This is worth a million - I think? I don’t do marketing and sales! I’m the artist! Which ones do you fall into?

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37. The Entrepreneurial Mindset It suddenly dawned on me

38. Let’s get funky Have you ever used an anchor? Have you heard of NLP? Google it!

39. Today is not an NLP lecture But let’s think about Anchors : Anchors are some of the most powerful ways of communicating to the unconcious mind and they affect the way we act all the time. They are triggered by different stimuli and create different states of emotion. But these are not uncontrollable and therefore we can use them to control our own state. Everyone get up – and shake. Breath in deeply. Come on your creatives – you can do this.

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47. G – Guerrilla Marketing The G in Be Great is Guerrilla Marketing (Everyone and Bill Corris)

48. Guerrilla Marketing Making the impossible mission: Possible

52. Guerrilla Marketing THINK

53. Guerrilla marketing NOT

56. People ARE different

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64. When do people buy? The study 1 time = 3 times – nothing 2 times = 6 times - nothing 3 times = 9 times - I have heard of you (marketing starts to work) 4 times = 12 times – You must be doing something right (most people give up then i.e. as no one buys)

66. SO how is this relevant?

67. If we are having to connect with someone many times, we MUST narrow down the number of people.

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72. Research Do you know?

73. R – Research your market The R in Be Great is Research (Everyone and Linda Begley)

75. Did this restaurant work?

85. I know! But this is relevant to all industries! As it shows you more information in a minute – than we used to get in a year!

86. Break time Next is a biggie It’s the internet itself and your websites!

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91. The Web: how it can work for you The need to get on target

92. E – E - marketing The E in Be Great is E – marketing (Kevin West / Susan Comer)

95. Websites… So many of them, so little time The Biggest Player on the web, the one ring who will bind them all, but hopefully not in darkness…. Google.

98. Let’s get active Let’s work together Where are we going to get links from for our website?

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103. Let’s get personal So many people, so little time

105. Let’s get personal What does Dan use? Lookup

107. Let’s get personal What about you? Kevin…

110. Let’s get personal So many people, so little time

113. Let’s get personal Let’s work together Create a mind map of how your partner can use the web.

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118. Exposure: how you will become famous The people MUST know you

119. A – Action / Activism The A in Be Great is Action Again and Again (Everyone and Kevin Bone)

120. How can we increase our exposure A bit of TLC With our PR

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130. How can we bring all this together? The sum is bigger than the parts

131. T – Togtherness The T in Be Great is Togetherness (Absolutely EVERYONE)

133. What are the elements? The sum is bigger than the parts

134. What’s the real process?

135. A realistic time frame? 1 month 3 months 6 months 9 months 12 months

136. So how are you? How are you going to bring it all together to BE GREAT? Discuss with your partner

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141. I am hoping: Yes! Give yourself a hand.

142. Many thanks to What’s next? That’s up to you.

143. Remember For everyone