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High-tech
                          Innovation
                               Entrepreneurship
EN.E.B.H.

            Hellenic Semiconductor Industry Association
             Ένωση Ελληνικής Βιομηχανίας Ημιαγωγών


                                                                                Dr. Nikos D. Zervas
                                          CEO, Alma Technologies S.A. – Board Member of HellenicSIA
 2-May-09                 Copyright © 2007-2009 Hellenic-SIA                                  1
Profile
• Industry led association                   49 Industrial Members
• Two types of membership                    40 Research Labs and
                                             Institutes
    – Full members belong to the
      local industry value chain and
      have a voting right
    – Associate members are entities
      that belong to the ecosystem
      not having a voting right




 2-May-09                  Copyright © 2007-2009 Hellenic-SIA        2
Vision



                                UK
                                     Belgium
            To establish Greece as an ideal                       Japan
           WA                          Germany
                IL NJ MA                                       Korea
                                 Greece
           OR             France
                       NY                                     Taiwan
           innovation-centric business place
                      PA
           CA TX     NC                 India
                    FL                        Singapore




2-May-09                 Copyright © 2007-2009 Hellenic-SIA               3
Milestones
                                                                                                HSIA wins
                                                                                                Phase-2 CfP
                                                                                                from Corallia
                                                                                                €60M

                                                                                        89 Member
                                                               47 Member
                            HSIA wins
                                                                                        entities
                                                               entities
                            Phase-1 CfP
                            from Corallia                                        77 Member
                            €5M                          1st east USA            entities
                            13 Member                    campaign:
                            companies                    MIT/Columbia                                           Mar
                                            24 Member
         HSIA in                                                                                                2009
                                                                                                    Feb
                                            companies
                     HSIA joins
         “Israel
                                                                                                    2009
                     EuropeanSIA                                                         Nov
         Gateway
                                                                                         2008
                                                                                 May
         2005”
HSIA
                                                                                 2008
Founded                                                             Oct
10 Member                                                          2007
                                                       Jul
companies
                                                      2007
                                        Sep
                                        2006
                            Mar
                            2006
                   Nov
                   2005
      Jan
      2005


     2-May-09                               Copyright © 2007-2009 Hellenic-SIA                                         4
Objectives
Develop the microelectronics ecosystem in Greece
 • Increase HSIA members count to 150 in 5 years
 • Get organized as a value chain
 • Connect to and even repatriate wiling scientists, executives and capital of the
   Greek Diaspora
 • Learn and benchmark against similar clusters like in Tel Aviv, UK and Silicon Valley

Build awareness and a global brand for Hellenic-SIA
 • Increase VC investments from €~30M to €300M by 2012.
 • Create 5000+ new microelectronics jobs in Greece in the upcoming 10 years


Penetrate markets with our innovative high-tech products
 • Enhance collaboration between companies-universities
 • Rapidly grow patent filing
 • Increase HSIA members’ revenue from ~€60M to >€300M by 2012

2-May-09                       Copyright © 2007-2009 Hellenic-SIA                         5
Members: Demographics
                Company Areas



                                Patras
           Athens
                                 36%
            50%



                      Rest of
                      Greece
                       14%


                                                       Company Sizes            <5
                                                                                <10
                                                                0%   0%
                                                                                <20
                                                           7%
                                         22%                                    <50
                                                                          43%
                                                                                <100
                                           14%
                                                              14%               <200
                                                                                <300


2-May-09                        Copyright © 2007-2009 Hellenic-SIA                    6
Members: Business Models
Simulation
                                             EDA
Timing Analysis
                                           SOFTWARE
Power Opt
                                              8%
Synthesis                                                            DESIGN SERVICES
                              MANU-
Formal Verif.                                                             22%
                          FACTURING
Layout
                                                                                              PCB
                               8%
                                                                                              Front/Back End
                                                                                              RF
                                                                                              Analog/Mixed
                                                                                              Signal
                                                                                              Embedded SW
                   EMBEDDED
                   SOFTWARE
                     20%

                                                                               IP LICENSING
                                                                                   20%          Analog
OS
                                                                                                Digital
Firmware
Apps
                                    ODM
Protocols
                                     8%
                                                                 FABLESS
                                                   OEM
                                                                   IC
                                                    8%
                                                                   6%

  2-May-09                                Copyright © 2007-2009 Hellenic-SIA                               7
Members: Target Markets &
                      Products            Mobile Comms
                       Target Markets                                      Multimedia
                                                                           Telecom Infrastructure
                                                                           Security
                                0%
                                                                           Defence
            8%            11%          17%                                 Automotive
                                                                           Medical Applications
       8%                                            13%
                                                                           Industrial Automation
                                             13%
                                                                           Computers & Office
                           7%    7%
       4%
                                                                           Home Appliances
           4%
                                                                           Consumer Electronics
                 8%
                                                                           Others

                                                              Products in Markets

                                                                          4%        17%
                                                            13%
                                                8%
                                                                                                    17%
                                                 13%
                                                                8%         8%

                                                                                                    0%
                                                                                              4%      4%
                                                                                      4%


2-May-09                             Copyright © 2007-2009 Hellenic-SIA                                    8
Business Successes in Greece?




2-May-09          Copyright © 2007-2009 Hellenic-SIA   9
Technology Successes in
           Greece?




2-May-09          Copyright © 2007-2009 Hellenic-SIA   10
SWOT and Challenges
           TALENT POOL ABLE TO                                ONLY A FEW
            INVENT & INNOVATE                                  ADVISORS

                    CHALLENGES WEAK SALES
     SMES ABLE TO BUILD      WEAK
    SUCCESSFUL PRODUCTS ALL FUNDING LINKS CHANNELS
            •CONNECT TO     MISSING       OF
                         THE VALUE CHAIN
                   •ALIGNMENT OF R&D EFFORTS
             ALIGNMENTS OF
                      •COLLABORATE TOGLOBAL COMPETITION
                                      GROW
              STAKEHOLDERS
            (GOV, HSIA, UNIS)
                                                                    SLOW STATE
 $65M TO BE INVESTED IN                     MISTRUST
                                                                   REFORMATION
    R&D UNTIL 2012
2-May-09                 Copyright © 2007-2009 Hellenic-SIA                  11
H-SIA is here to:

 Inform that career opportunities do exist for
 those that consider repatriation

  Invite successful
  entrepreneurs, scientists, executives, VCs to
  populate our advisory boards

  Encourage US and Greek VCs to team-up and
  discover real investment opportunities in the
  Greek microelectronics industry
2-May-09           Copyright © 2007-2009 Hellenic-SIA   12
2-May-09   Copyright © 2007-2009 Hellenic-SIA   13

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4.Hsia

  • 1. High-tech Innovation Entrepreneurship EN.E.B.H. Hellenic Semiconductor Industry Association Ένωση Ελληνικής Βιομηχανίας Ημιαγωγών Dr. Nikos D. Zervas CEO, Alma Technologies S.A. – Board Member of HellenicSIA 2-May-09 Copyright © 2007-2009 Hellenic-SIA 1
  • 2. Profile • Industry led association 49 Industrial Members • Two types of membership 40 Research Labs and Institutes – Full members belong to the local industry value chain and have a voting right – Associate members are entities that belong to the ecosystem not having a voting right 2-May-09 Copyright © 2007-2009 Hellenic-SIA 2
  • 3. Vision UK Belgium To establish Greece as an ideal Japan WA Germany IL NJ MA Korea Greece OR France NY Taiwan innovation-centric business place PA CA TX NC India FL Singapore 2-May-09 Copyright © 2007-2009 Hellenic-SIA 3
  • 4. Milestones HSIA wins Phase-2 CfP from Corallia €60M 89 Member 47 Member HSIA wins entities entities Phase-1 CfP from Corallia 77 Member €5M 1st east USA entities 13 Member campaign: companies MIT/Columbia Mar 24 Member HSIA in 2009 Feb companies HSIA joins “Israel 2009 EuropeanSIA Nov Gateway 2008 May 2005” HSIA 2008 Founded Oct 10 Member 2007 Jul companies 2007 Sep 2006 Mar 2006 Nov 2005 Jan 2005 2-May-09 Copyright © 2007-2009 Hellenic-SIA 4
  • 5. Objectives Develop the microelectronics ecosystem in Greece • Increase HSIA members count to 150 in 5 years • Get organized as a value chain • Connect to and even repatriate wiling scientists, executives and capital of the Greek Diaspora • Learn and benchmark against similar clusters like in Tel Aviv, UK and Silicon Valley Build awareness and a global brand for Hellenic-SIA • Increase VC investments from €~30M to €300M by 2012. • Create 5000+ new microelectronics jobs in Greece in the upcoming 10 years Penetrate markets with our innovative high-tech products • Enhance collaboration between companies-universities • Rapidly grow patent filing • Increase HSIA members’ revenue from ~€60M to >€300M by 2012 2-May-09 Copyright © 2007-2009 Hellenic-SIA 5
  • 6. Members: Demographics Company Areas Patras Athens 36% 50% Rest of Greece 14% Company Sizes <5 <10 0% 0% <20 7% 22% <50 43% <100 14% 14% <200 <300 2-May-09 Copyright © 2007-2009 Hellenic-SIA 6
  • 7. Members: Business Models Simulation EDA Timing Analysis SOFTWARE Power Opt 8% Synthesis DESIGN SERVICES MANU- Formal Verif. 22% FACTURING Layout PCB 8% Front/Back End RF Analog/Mixed Signal Embedded SW EMBEDDED SOFTWARE 20% IP LICENSING 20% Analog OS Digital Firmware Apps ODM Protocols 8% FABLESS OEM IC 8% 6% 2-May-09 Copyright © 2007-2009 Hellenic-SIA 7
  • 8. Members: Target Markets & Products Mobile Comms Target Markets Multimedia Telecom Infrastructure Security 0% Defence 8% 11% 17% Automotive Medical Applications 8% 13% Industrial Automation 13% Computers & Office 7% 7% 4% Home Appliances 4% Consumer Electronics 8% Others Products in Markets 4% 17% 13% 8% 17% 13% 8% 8% 0% 4% 4% 4% 2-May-09 Copyright © 2007-2009 Hellenic-SIA 8
  • 9. Business Successes in Greece? 2-May-09 Copyright © 2007-2009 Hellenic-SIA 9
  • 10. Technology Successes in Greece? 2-May-09 Copyright © 2007-2009 Hellenic-SIA 10
  • 11. SWOT and Challenges TALENT POOL ABLE TO ONLY A FEW INVENT & INNOVATE ADVISORS CHALLENGES WEAK SALES SMES ABLE TO BUILD WEAK SUCCESSFUL PRODUCTS ALL FUNDING LINKS CHANNELS •CONNECT TO MISSING OF THE VALUE CHAIN •ALIGNMENT OF R&D EFFORTS ALIGNMENTS OF •COLLABORATE TOGLOBAL COMPETITION GROW STAKEHOLDERS (GOV, HSIA, UNIS) SLOW STATE $65M TO BE INVESTED IN MISTRUST REFORMATION R&D UNTIL 2012 2-May-09 Copyright © 2007-2009 Hellenic-SIA 11
  • 12. H-SIA is here to: Inform that career opportunities do exist for those that consider repatriation Invite successful entrepreneurs, scientists, executives, VCs to populate our advisory boards Encourage US and Greek VCs to team-up and discover real investment opportunities in the Greek microelectronics industry 2-May-09 Copyright © 2007-2009 Hellenic-SIA 12
  • 13. 2-May-09 Copyright © 2007-2009 Hellenic-SIA 13