Google Innovation 101

An Overview of Google and Innovation

Proprietary + Confidential
Ido Gridoeen@greenido
ido-green.appspot.com

Google’s past, present, future
Google’s 5 principles of innovation

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Google’s mission
Using Technology to
solve big problems

1995 research project at Stanford University

Google in 2016
61,000 Googlers
100 offices in 50 countries
$74B revenue
3.5 billion searches per day

Alphabet in the ‘Tech Giant’ landscape
Alphabet
$501bn
Microsoft
$413bn
Facebook
$340bn
Amazon
$342bn
Source: 6/2016 Revenues & Operating Profit from Google Finance
Apple
$547bn

Google Israel & Entrepreneurs

Campus is a space for entrepreneurs
and Startups to learn, connect, and
change the world.
G

CAMPUS SEOUL TECH HUB PARTNERSEXISTING CAMPUSES COMING CAMPUSES
CAMPUS
MADRID
CAMPUS
WARSAW
CAMPUS
SAO PAULO
CAMPUS
SEOUL
CAMPUS
TEL AVIV
CAMPUS
LONDON
A Global Network

Source: Google press release
“What is Alphabet? Alphabet is mostly a
collection of companies. The largest of which,
of course, is Google. This newer Google is a
bit slimmed down, with the companies that are
pretty far afield of our main internet products
contained in Alphabet instead. What do we
mean by far afield? Good examples are our
health efforts: Life Sciences (that works on the
glucose-sensing contact lens), and Calico
(focused on longevity). Fundamentally, we
believe this allows us more management
scale, as we can run things independently that
aren’t very related.”
GoogleOther Bets

Source: Alphabet 2015 Financials
Self-driving car

Google innovation

Fostering Innovation @ Google
Intersection of great people, creative environments and technology

Innovation can’t be ordained.
However, you can create an environment where it will
evolve organically

"You have to have the
culture, and you have to
get it right."
"The story of innovation has not
changed. It has always been a
small team of people who have
a new idea, typically not
understood by people around
them and their executives."
Eric Schmidt, Chairman, Google

Focus on User
Fail Quickly & Learn
Share Everything
Data, not Opinions
1
2
3
4
5 Principles of Innovation
Let People Pursue Their Dreams5

Focus on User1
Focus on Users, not Competition
● Innovation fountain starts with User Experience
● User Experience come before making money
● Focus on the user and money will follow

Answer Engine to Personal Assistance

Pre-to-typing → Palm Pilot
Pretotyping is a way to test an idea quickly and
inexpensively by creating extremely simplified,
mocked or virtual versions of that product to
help validate the premise that "If we build it,
they will use it."
Fail Quickly & Learn2

Cardboard Project● Cost: $20
● Time to market: 8 weeks (as a 20% project)

Build, Launch, Measure and Iterate
Build
LaunchIterate
Measure
Measure ‘it’ don’t humanize ‘it’
“Dogfooding”
Be honest. Be brave. Be decisive.
Release train departs regularly.
Every feature launches.
Ready or not. Off or on!
PRE-TO-TYPING:
Make sure you are building
the right ‘it’ before you
build ‘it’ right
TESTING:
Be a learning organisation.
Every opinion is a hypothesis.
Test every hypothesis.
Measure everything.
Beware of HiPPOs.
Don’t fear failure.
Failure is learning.
Great reading/viewing:
Google “Hooked, addictive product design”
2 Fail Quickly & Learn

Tools for rapid iteration
Project Everest
Campaign City Ideas
Project Everest
Campaign City Ideas

Proprietary +
Confidential
Share Everything
When it comes to
communication, default to
open.
Maximize the velocity and
volume of information
flow.
3 Share Everything

Proprietary +
Confidential
3 Share Everything
● Decisions are made based
on data
● Opinions are considered
too, but in the end, results
are measured by data

Proprietary +
Confidential
Use Data, not Opinion
Data beats opinions ● Measure constantly ● Use data, not brute force for consensus
Data, Not Opinion4

Bruce Wayne
What makes a great manager?
1. Is a good coach
2. Empowers team and does not
micromanage
3. Expresses interest/concern for team
members' success and personal well-
being
4. Is productive and results-oriented
5. Is a good communicator
6. Helps with career development
7. Has a clear vision/strategy for the team
8. Has important technical skills that help
him/her advise the team
Good management can be measured

Proprietary +
Confidential
Insights can show that your customers aren’t always who
you’d expect
27%
of student loan
searchers
are 45-54 years old
35%
of savings account
shoppers at 25-34 years old are
searching for retirement
planning
18%
of personal loan
shoppers are searching
for travel and hotel
Data, Not Opinion4

Let People Pursue Dream5
Individuals and small teams can have a massive impact.
They can create new ideas, experiment, fail and try again
and get their success to global markets.
● Freedom to take risks
● 20% time
● Transformation / Innovation Labs
● Googler-2-Googler learning
● Grow / gLearn
● Internal mobility

20% Project
Let People Pursue Dream5

Thank you!
@greenido
ido-green.appspot.com

Questions?

Google Innovation 101

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Google Innovation 101

Similar to Google Innovation 101 (20)

More from Ido Green

More from Ido Green (20)

Recently uploaded

Recently uploaded (20)

Google Innovation 101