In the past 18 years I've started six companies. In this talk, I will share some of the best practices that I learned (the hard way). We will talk about technology, design and following your dreams with the best tools you can harness. Be strong. More: greenido.wordpress.com

1. Startups
Best Practices
Jan 2013

2. Ido Green
Developer Advocate
http://plus.ly/greenido
greenido.wordpress.com

3. Agenda
● Tips from my experience
● Campus TLV - way of life
● Mentors
● Q&A

4. "Don't start a company unless it's
an obsession and something you
love. If you have an exit strategy,
it's not an obsession."
Mark Cuban

5. Drug Dealers Get It Right
● Great product - you can give free
samples.
● Like MC Donalds in
terms of Organization &
OPs.
● If you not sure about returning
users - improve your product.

6. Hiring The Right People
● Do it yourself - Hire only when you must
● Don't pass on great people.
● CV are full of 'years of irrelevance' - So try
before you hire.

7. Good Is Fine
● MVP - When good enough get the job.
● Agile as you move
○ Many small decisions are
better then a huge one.
○ Small wins to keep
momentum.
● It's a speed boat
○ Pivots quickly to
increase the success rate
○ Money/Air/Time - you have a limited amount of it.

8. Start A Business Not a Startup
● Is it la-la land?
○ "We will use some ads here and there"
○ First we wish to gain users...
● Build to 'exit' --> Build to flop.

9. Belief And Reality
● We know what 'they' want.
● We can predict the future.
● Progress is execution against our plans.
● We are the only one who do X.

10. What to do fast?
Build --> Ship --> Measure --> Improve -->

11. Campus TLV - Way Of Life
● Entrepreneurs lead
● Give before you take/get
○ Contribute and help others. Little is
fine.
○ Accept a random meeting
● Don't complain. Just do it (c).

12. Campus TLV - Mentor
● Talk the talk and walk the walk - practice
what you preach.
○ Know what you don’t know.
● Listen too! It should be 50/50 talk/listen
time.
● Be direct. Tell the truth, however hard.

13. Campus TLV - Mentor
● Be responsive.
● Adopt at least one company every X
days.
● Clearly commit to mentor or do not.
● Guide, don’t control.
● Provide specific actionable advice.
● Be challenging/robust but never
destructive.
● Remember that startups are hard.

14. Great Ones To Follow
● http://www.avc.com
● http://www.davidgcohen.com
● http://www.feld.com

15. Q&A
Thank you!
http://plus.ly/greenido
greenido.wordpress.com