The Operator is deeply rooted in their foundations of providing secured IP data services for governmental institutions with years of experience. Nonetheless, the next phase of growth comes from solidifying its stronghold, in establishing a strong network for broadband Internet to address the huge appetite for SME market with WiMAX.

1. Emerging Broadband Internet Group
Awakening SME with Global Touch
ICT Growth Fuels
Small Business
The liberalization of regulations and more open economy policies have
Customer Objectives
• Provide differentiated wireless Internet helped opened doors to many diverse enterprises and small business
broadband service startups in the wake of telecommunication advances such as broadband
• Provide secured IP data services Internet and wireless communications which were nascent just over a
and create a niche in SME market decade ago.
The rising affluence and awakening of these new and exciting emerging
markets are springing into action. Technological barriers are easily
diminished with the promise of business 24/7 across multiple disciplines
domestically and internationally.
The Operator is deeply rooted in their foundations of providing secured IP
data services for governmental institutions with years of experience.
Nonetheless, the next phase of growth comes from solidifying its
stronghold, in establishing a strong network for broadband Internet to
address the huge appetite for SME market with WiMAX.
Like all technologies, it is not devoid of setbacks. In the niche market of
vertical solutions, the Operator focused on delivering high quality and
trusted solutions to stimulate broadband take-up. To meet those demands,
the Operator needed to provide customer specific solutions that are
scalable, and allow flexibility of personalization.

2. SME Going from
Strength to Strength
Today, broadband represents the majority of Internet services in emerging markets
stemming from business organizations. Growing Internet-user base and improving
ICT literacy is stimulating usage of online services across public administration
(e-government), commerce (e-commerce), health (e-health) and education
(e-education). Offered e-services are also increasing, following increased
investment by service providers. Mobile operators are pursuing a similar strategy to
integrate bundled offers of fixed, mobile and broadband connections, but lacked
SME solutions that were capable of providing true enterprise solutions. The
Operator understood the market dynamics and capitalized on the strategic
opportunities to expand its suite of solutions to focus on upper market segments
which is seeing upward movement. Together with high performance devices,
the WiMAX technology could bring out the best solution fit.
Key Results
The Operator has been able to establish a clear competitive edge and increase their brand value as well as win
high value customers by offering differentiated services that resonate the business needs of their customers.
Solution for Success
Product Facts Leadership in innovative technology and device bundling played a pivotal role in
• Wideband support for frequency accelerating their business model, through high quality performance.
range of 2.3GHz to 2.7GHz
• High gain antenna up to 5dBi Margins tremendously improved as a result of carefully designed and integrated
• Smart Signal Transmission service model by combining the best product positioning. The UH and DX modems
Algorithm has been a hit, attracting users in need of high-speed broadband Internet access.
• High transmission power up
to 28dBm
The DX modem range that is carrier-grade quality is capable of delivering robust
voice, data, and internet experience simultaneously via 1 LAN port and 1 VoIP
port. It is capable of achieving greater throughput speeds up to 30Mbps* from the
improved signal strength (high gain antenna) and transmission power.
Key Benefits to Operator
• Establishing leadership of
market share in high quality The advanced antenna design with dual transmit 2Tx chains intelligently selects
data service and value added the transmission path for improved uplink performance, thereby minimizing
service for niche SME market penetration losses.
• Preferred operator for business
broadband solution needs The success of the operator was attributed to its foresight to establish a niche in
upper market business solutions to deliver simultaneous voice and data transmission.
Value added service incorporating multi stream data and content differentiates the
mediocre to excellence, that echoes its service commitment for hassle-free and easy
to install secured VPN service up and running in a matter of hours.
*subject to field conditions