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Social Media Integration

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Greg Cangialosi
Greg Cangialosi

Slides from my recent talk at Social Fresh in Charlotte, NC on 8.24.09

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Social Media Integration.                  
- Macro trends & landscape. - Common Integration Tactics. - Measurement   - Q&A Agenda.
It's a VERY INTERESTING time to be a marketer .
Trends.
Social media. We dig it the most. Not to get all statistical or anything but.....      
752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users
  The tools are just that..... they are tools.   Technology is the Enabler
 
Community + Relationships + Engagement = "Social Media Integration"     It's ALL about People.
 
ROI of Social Media: Research
 
Publishing is Marketing 2.0.
The Content Challenge.
The Internal Champion.
The Editorial Calendar.
 
 
Social Media & Email .
Social. Marketing. Transactional.
Email is the currency of all accounts. The only commonality in a web 2.0 world
Email is the "digital glue"  of the social web.
Email is a key driver of social content...      ...now more than ever before.
 
Converting Subscribers to Community .
Converting Community to Subscribers .
 
 
Measurement.
 
 
 
 
 
 
Power Listening - Data in Action
The Low Lying Fruit: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Q&A   Greg Cangialosi   Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter

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