2. Target customer
• Business travellers
Financial district / Wall Street
• Families
Museum / central Park / site seeing
• Couples
Central Park / Broadway / Shopping /
Concerts
3. Decision making
• Good price/quality ratio
• Superb Location
• One of the world most famous avenue
• Great Reviews
• Great amenities
• Top Branded cities
4. Online travel agencies
• Price search
• Reviews
• Guest experience
• Pictures
• Logistical details
• Where to eat
• Attractions and events