This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

1. Part 3 - Twitter “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011

3. Greg Cross greg@crosscreativemarketing.com @gregorycross crosscreativemarketing.com

4. Introductions Your Name Business or Nonprofit Name

6. Ball State University | August of 1988 | B.S. in Journalism

7. Full Time Ministry 1989 – 2002

8. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions

9. Director of Business Development | 2003-2007 | Chicago Marketing Firm

10. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing

11. Hired First Employee in 2010

12. Hired First Intern in 2010

13. Hired Second Employee in 2011

16. Over the Next Two Hours “I Don’t Get It” “I Get It”

17. Over the Next Two Hours “I Don’t Get It” “I Get It”

18. Over the Next Two Hours “I Don’t Get It” “I Get It”

19. Over the Next Two Hours “I Don’t Get It” “I Get It”

20. Over the Next Two Hours “I Don’t Get It” “I Get It”

21. Over the Next Two Hours “I Get It & I love it” “I Don’t Get It”

22. What is Social Media? Social media is the use of technology combined with social interaction to create or co-create value.

24. Talking

25. Arguing

26. Sharing

28. It’s an extension of everyday interaction

30. It’s a tool, not an end-point

32. Social Media Trifecta

33. Social Media Trifecta

35. Twitter Poll

37. Setting Up Your Twitter Account

40. Twitter Defined Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets.

41. Setting up your Twitter account

42. Signing Up www.twitter.com

43. Bio & Location Bio - Make sure you say something meaningful in your Bio so others can learn something about you. Bios are searchable.

44. Bio & Location Location – Use your location as a way for others to locate you. Location is searchable.

45. Following Following - Following someone on Twitter means getting their updates in your personal timeline.

46. Followers Followers are people who receive your tweets. If you follow someone, you're their follower – you receive their tweets in your homepage. If someone follows you, they're your follower – they'll receive your tweets in their home page.

47. Following does not = Friends Following is not like friend requests on social networking sites (i.e. Facebook)– Unlike most social networks, following on Twitter isn't mutual. In other words, someone who thinks you're interesting can follow you, and you don't have to approve, or follow back. Deciding to follow back and changing your mind later is fine- just visit the person's profile page and un-follow; Twitter does not send a notification when you unfollow someone.

48. Four Types of Tweets Status Update or Tweet @ Reply (also known as a Mention) Direct Message Retweet

49. Twitter always asks the question, "What’s happening?” Each answer to that question is considered a Twitter status update, or what people often call a "tweet." Each update is 140 characters or less. Posting your First Tweet

50. Twitter asks …

51. Using Twitter Search http://search.twitter.com

52. Using Twitter Search (Advanced)

53. #hashtags Hashtags by definition are used to create real time track records of creating groups on twitter. Placing the # sign in front of keywords or targeted groups, makes it easier to track all conversations in the twitter timeline via search.

54. www.hashtags.org

56. Creating Value For Others

58. Engage your followers directly: ask questions, throw a statement out there, do something to trigger a conversation.

61. Influence (is) Providing attention and value to others

62. 7 Steps to Creating a Campaign Step One: Define Your Goals and Target Community Step Two: Find and Follow Like-Minded Tweeters Step Three: Read and Learn Step Four: Create Effective, Engaging Tweets Step Five: Develop Unique Content Step Six: Grow Your Twitter Connections Step Seven: Wash, Rinse, and Repeat

63. Did you move any closer? “I Don’t Get It” “I Get It”

65. Talking to other business owners on what and how they “do” Twitter

67. Please take a few moments and fill out our survey

68. Thank You For Coming!