Welcome to Delightability, the firm that is intentionally designed around the premise that clients should tell better stories, build community, and provide remarkable experiences that delight. We believe that if you delight customers then success will follow.This presentation is an introduction to the macroeconomic realities that guide our thinking as well as our service offering. If our message resonates with you please like, share, and connect.

1. Introduction to Delightability

2. Shared Problem
 your organization is running lean
 people are doing multiple jobs
 blindspots and limited capacity
are the norm
 “teams” are short on time and
conversation
When everybody is running the
busy program it is hard to be
creative, problems persist, and
opportunities go unexplored.

3. Forces Changing the Business Landscape
1) Consolidation
 in nearly every sector
 monopoly behavior
 broken experiences
 culture shock

4. 2) Technology
 services in the cloud
 device proliferation
 mobile dependence
 social everywhere
Forces Changing the Business Landscape

5. 3) Public Policy
 environmental
 economic
 monetary
 energy
 social
 fiscal
 trade
Forces Changing the Business Landscape

6.  companies are running leaner
than ever
 employees feel insecure and
overworked
 work is increasingly specialized
 leaders are forced to do more
with less
 employee engagement has
declined and loyalty has
evaporated in both directions
But…
expectations remain the same
The World of Work Has Also Changed

7. You need effective strategy + good creative
“Strategy without tactics is the slowest
route to victory. Tactics without strategy is
the noise before defeat.”
― Sun Tzu
One Thing Remains True

8. To Address Strategy + Creative You Can:
a) ignore the problem by doing nothing
b) invest in hiring more full-time people
c) ask even more of existing staff
d) temper your ambitions
e) or… get outside help
Business Leaders Have Choices

9. You Need a Tapestry of Talent
Engage a team of talent to:
 cover specialties you
need, but don’t have
 supercharge talent you
already have in-house
 cover strategy + creative
strategist – consultant– social
media – graphic artist – traffic
manager – marketing manager
– creative director – communications – illustrator – webmaster –
photographer – IT manager – campaign manager – copywriter –
animator – videographer – researcher – ethnographer – etc.

10. The future
belongs to
people who
deliver
experiences
that delight.

11. If you focus on humans
and provide experiences
that delight, success will
follow.
We believe it so much we
named the company
Delightability.
YOUR BRAND IS WHO YOU ARE
AND WHAT YOU DO

12. Suffering From Organizational Dyslexia?
If you can do it on your own, go to it!
“Experiences that delight? … We don’t even agree
on what an experience is, let alone what delight is or
how to get there.”
We have to
delight customers.
Cuz, if we don’t,
competitors will
eat us for lunch.
We can’t afford
to delight -
customer’s won’t
pay for it!
Can’t we all
just get back
to work.
Huh?
?

13. Brands that Delight…
 deliver more remarkable experiences
 tell better stories
 build community
 have happier customers and healthier organizations
A few of the clients that hired Delightability for
the strategy we provide and our creative know-how:

14. Clients hire Delightability
for a clear path forward
and to get more stuff
done.
What they get is strategy
and creative know-how
and ultimately healthier
organizations and happier
customers.

16. Hello Courageous Leader,
I’m Greg Olson, the managing director of
Delightability, a virtual agency. I provide
marketing leadership to clients on an interim
or permanent basis.
Together we envision new possibilities, then
we implement using a combination of your
in-house talent and freelancers in my
tapestry of talent.
Kind Regards,
Leaders Make Change Happen

17. I wrote “The Experience Design
BLUEPRINT: Recipes for Creating
Happier Customers and Healthier
Organizations” so that you can make
the invisible, visible and then improve
your innovation-culture to create
happier customers and build a
healthier organization.
It is filled with images and illustrations,
recipes for success, and inspiring
examples.
Learn more at:
http://amzn.to/18WIRt9
Read My Book

18. Work With Us
 Sound like a
company you want
to work with?
 Want to have your
talents considered
at Delightability?
Greg Olson
Managing Director
gregolson@delightability.com
linkedin.com/in/olsong
delightability.com
facebook.com/delightability
facebook.com/thebigideatoolkit