This document discusses how fans are increasingly driving opportunities for organizations in three main ways: 1) Fan fiction and user-generated content is becoming a profitable business model, as seen with Fifty Shades of Grey which was based on fan fiction and earned $50 million. 2) Organizations are directly engaging with fans through social media by putting fan tweets on screens at games and including fan conversations, and developers are incorporating fan art and stories. 3) Competitions that leverage user-generated content are emerging as new marketing opportunities for organizations, like Doritos' Crash the Super Bowl contest that awards up to $1 million for fan-created ads.

1. Openly Disruptive
Disruptive Diner – Fans Take Charge

2. Fan fiction is becoming a
profitable business.
Fifty Shades of Grey earned
$50 Million for author El James
whose series was based on
Twilight.

3. What new opportunities might open
up for Fantasy Sports once it has its
own TV station?

4. The New York Giants were the
first NFL team to really do social
right. They put fans' tweets on
screens at the stadium and
included conversations going on
inside the stadium.

5. Lauren Faust, developer of the “My Little Ponies”
television series interacted directly with the Bronie
fandom and even making bronie fan art and fan fiction
into new characters and story lines.

6. Openly Disruptive
Disruptive Diner – Fans Take Charge

7. Meanwhile - organizations are
emerging to protect fan-created
content from legal snafus and
commercial exploitation.
See the Organization for Transformative Works

8. Lokerdome's St. Louis Blues
Network allows Blues fans to
interact with the team.

9. Once 10,000 people tweeted about
“Mission: Impossible – Ghost
Protocol,” and received exclusive
content, including an exclusive
trailer. When people tweet you can
program it in a way that every tweet
has a URL and hashtag and expand
your reach through their network

10. The Crash the Super Bowl contest is
an annual online commercial
competition where consumers are invited to
create their own Doritos ads and win up to
$1,000,000

11. NBCSports.com uses a Twitter tracker to capture
all of the world’s conversations on the Olympics.
Pictures change on their site depending on what
sport is trending.