7. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things
8. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things
15. a reason for a fiesta
100 micromavens
1,000s of bits of microcontent
10,000,000 earned media impressions
$0 paid media budget
60% brand name recognition
80,000 potential buyers opted-in for updates
16. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things
17.
18. from micro to MASSIVE
+
interest expression+ motivation
24. so successful it’s scary
cost $11,558 to produce
free screenings drove organic conversation
earned $77,873 in it’s first weekend alone
fourth highest grossing r-rated film of 2009
highest ever per-screen revenue
most profitable movie ever made
25.
26. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things
28. discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?
29.
30. discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?
2 replies from @twelpforce within 30 minutes
$100+ purchase at my local Best Buy
promise of 1:1 meets a redefinition of response
31.
32. 48m views in just one week 12m views in first 10 days
$1.87m in lost opportunity a year-old song’s return
to the iTunes top 10
33. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things