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Lean Startup & Marketing Automation
Two subjects I wish I could go back and teach my
former entrepreneurial self




by Sean Tierney
My creds
Product-Market Fit

         Pre                        Post




Searching for b-model      Focused on growth
What is Lean?
Toyota lean manufacturing principles applied to
startups
Reduce waste
De-risk the most threatening aspects early
Build / Measure / Learn
Pivot or Persevere
Validated learning as the unit of progress
Pre-fit: apathy is your greatest threat
CustDev   Lean   Canvas
Lean Startups & Marketing Automation
Example
Example
Example
Example
Product-Market Fit

 Pre                        Post




Lean             Marketing Automation
What is Marketing Automation?




“Rescue apparatus for operational quicksand”
Lean Startups & Marketing Automation
Pre-launch                Post-launch
       mostly strategic




 operations         strategic
Boost conversion rate

                 # conversions
conversion % =
                 # unique visitors
Example scenario

             5 sales
  .5 % =
           1000 visitors

995 missed opportunities!!
Date your prospects
Lifecycle Marketing = dating your customers
Benefits
Higher conversions = maximize value of ad spend
More personalized experience = improved cust satisf.
Higher LTV per customer
More referral business
Reduced overhead, more time to devote to meaningful
activities
Lean Startups & Marketing Automation
Recommended reading
http://grid7.com/azinnovation

        Sean Tierney
       sean@grid7.com
        480.221.5500
       @scrollinondubs

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Scrum Events & How to run them effectively
 

Lean Startups & Marketing Automation