The document outlines 6 ways to supercharge a Magento e-commerce site: 1) focus on key metrics like search conversions and average order value, 2) optimize the site search, 3) improve SEO by checking product descriptions and site structure, 4) improve site speed by reducing code/files and using a CDN, 5) test checkout optimizations, and 6) use helpful extensions. The CEO of Groove Commerce, who has over a decade of e-commerce experience, gives the presentation.

1. 5 Ways to Supercharge Your MagentoEnterprise Ethan Giffin, CEOGroove Commerce February 2011

2. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 2 About Groove Commerce Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients. Services include: eCommerce Website Design Magento Development & Integration Social Media Marketing Pay Per Click (PPC) Management Search Engine Optimization (SEO) eCommerce Site Analysis Conversion Consulting 2400 Boston Street, Suite 320, Baltimore, Maryland 21224 www.groovecommerce.com800.564.9826@GrooveCommerce

3. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 3 Focus On 3 Fundamental Metrics…

4. #1Don’t Forget the Soul! February 2011 Supercharge Your Magento Enterprise | Imagine 2011 4

5. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 5 Tell Your Story… What’s Your History? Write Good Content Create Buyers Guides Have an Opinion Show Your Expertise How are You Different from the Big Boys?

6. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 6 Skip the Sample Theme!

7. #2Tune Up your Search February 2011 Supercharge Your Magento Enterprise | Imagine 2011 7

8. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 8 Search Converts 3-5x Higher! AOV 24-50% Higher than Site Average Most Retailers Never Look Under the Hood Great PPC Landing Pages Much Easier to Double Conversion Rate from Search

9. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 9 6 of Top 10 Terms “$0” Revenue

10. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 10 Integrate with 3rd Party Providers API vs Hosted Commerce + Content Synonyms Result Boosting Filters Redirects Autocomplete Analytics

11. #3Fuel Your SEO February 2011 Supercharge Your Magento Enterprise | Imagine 2011 11

12. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12 Check Your Product Descriptions "The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"

13. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 13 No More Duplicate Content Unique Page Titles & Meta Tags Define Your URL’s Set Your Canonical Tags’s Robots.txt Google Sitemap (Don’t Forget the Cron) Spider Your Site(Xenu or Integrity) Look at Site Speed

14. #4Rev Up Your Engines… February 2011 Supercharge Your Magento Enterprise | Imagine 2011 14

15. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 15 What Can Slow Performance DO? Directly Affects Conversion Rate Lowers Adwords Quality Score Can Sink Your SEO Limits Ability to Diagnose Errors Check Your Site with Pingdom & YSlow

16. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 16 Things That Can Help Turn on Compression Remove Unneeded Code & Files CDN Hosting Use Google jQuery Scripts Full Page Caching Track Server Errors & Performance (Watchdog) Read, then re-read recent Whitepaper

17. #5Optimize Your Checkout February 2011 Supercharge Your Magento Enterprise | Imagine 2011 17

18. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 18 Top Line Revenue in Your Funnel The only place you can add top line revenue through optimization Test elements such as button color and text Test OneStepCheckOut versus Accordion Setup your Funnel Visualization in GA by using Fooman Analytics Plus

19. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 19 One Page…

20. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 20 Or Accordion???

21. #6The Bonus Tip February 2011 Supercharge Your Magento Enterprise | Imagine 2011 21

22. OneStepCheckout Aheadworks iPhone Theme Aitoc Watchdog Mageworx SEO Enterprise Fooman Google Analytics Plus Whats in Your Toolbox? February 2011 Supercharge Your Magento Enterprise | Imagine 2011 22 Extensions That We Dig…

23. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23 About Ethan Giffin With over a decade of industry experience in eCommerce, SEO and the dynamic technologies that drive them Ethan Giffin founded Groove Commerce to be a boutique web agency that provides enterprise class service for online retailers. This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech. Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner. Ethan E. GiffinCEO & Founder ethan@groovecommerce.comTwitter: @Opie

24. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 24