1. Groove Webinar Series
March 2012

2. Ethan Giffin Mack McGee
CEO VP Sales & Marketing
Groove Commerce Groove Commerce
March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 2

3. Our goal is to bridge the gap between
marketing and technology and deliver a
user-friendly, high converting product to
each one of our clients.
2400 Boston Street,
Services include: Suite 320,
• eCommerce Website Design Baltimore, Maryland 21224
• Magento Development & Integration www.groovecommerce.com
• eCommerce Site Analysis
• Conversion Rate Consulting
• Search Engine Optimization (SEO)
• Social Media Marketing
• Pay Per Click (PPC) Management
March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 3

4. How Can I Be Successful?
March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 4

5. 1. Ask Why Am I Making the Move?
2. Assess Your Business
3. Define Your Project
4. Have Realistic Expectations
5. Choose the Proper Partner
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6. Why Make the Move?
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7. • Current Site Performance Lacking
o Slow Load Times
o Poor SEO Traffic or Conversion Rate
o Unsatisfactory User Experience
• Need to Update Business Processes
o Better Way to Manage Orders
o “Clunky” or Outdated Backend
o Cut Costs with Efficiency
• Hampering Future Growth
o Lacks Features You Need/Want
o Poor Scalability/Flexibility
o Missing 3rd Party Integrations
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8. eCommerce Opportunities Calculator 1. Increase CR
Input Your Site Data Below:
2. Increase AOV
Average Monthly Visitors: 24,000 <--Enter Data
Average Monthly Sales: $80,000 <--Enter Data
Average Orders Per Month: 300 <--Enter Data
Average Markup/Gross Profit: 30% <--Enter Data
Your Current Site Metrics 3. Increase Traffic
Your Average Order Size: $267
4. Do it Yourself!
Your Conversion Rate: 1.25%
Your Gross Profit Per Order $80
Increase Your Conversion Rate
Visits
24,000
Conversion Rate
1.25%
Orders
300
Avg Order
$267
Sales Revenue
$80,000
Sales Increase
N/A
Gross Profit
N/A http://groov.co/GHsOVS
24,000 1.45% 348 $267 $92,800 $12,800 $3,840
24,000 1.65% 396 $267 $105,600 $25,600 $7,680
24,000 1.85% 444 $267 $118,400 $38,400 $11,520
24,000 2.05% 492 $267 $131,200 $51,200 $15,360
24,000 2.25% 540 $267 $144,000 $64,000 $19,200
Increase Your Traffic
Visits Conversion Rate Orders Avg Order Sales Revenue Sales Increase Gross Profit
24,000 1.25% 300 $267 $80,000 N/A N/A
25,200 1.25% 315 $267 $84,000 $4,000 $1,200
26,400 1.25% 330 $267 $88,000 $8,000 $2,400
30,000 1.25% 375 $267 $100,000 $20,000 $6,000
31,200 1.25% 390 $267 $104,000 $24,000 $7,200
36,000 1.25% 450 $267 $120,000 $40,000 $12,000
Increase Your Average Order Size
Visits Conversion Rate Orders Avg Order Sales Revenue Sales Increase Gross Profit
24,000 1.25% 300 $267 $80,000 N/A N/A
24,000 1.25% 300 $280 $84,000 $4,000 $1,200
24,000 1.25% 300 $293 $88,000 $8,000 $2,400
24,000 1.25% 300 $307 $92,000 $12,000 $3,600
24,000 1.25% 300 $320 $96,000 $16,000 $4,800
24,000 1.25% 300 $333 $100,000 $20,000 $6,000
©2009 Groove Commerce
March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 8

9. Assess Your Business
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10. • Current Site Features (Front Office)
• Order Processing (Back Office)
• SEO Analysis
• Navigation/Sitemap Review
• Competitor Review
• Catalog & Customer Data
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11. • What Features/Customizations Do You Have?
• What is in Your Workflow?
o Order Management
o Fraud Protection
o Shipping or Sales Tax Data
o Other 3rd Party Integrations?
• Should You Change More than One Thing?
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12. • Review Current Keyword List
• Perform Baseline Rank Check
• Link Analysis
• Top Rev Generating Keywords
• Top Rev Generating Landing Pages
• Setup Google Webmaster Central
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14. • Are You a Left Nav or Top Nav?
• Document Current Sitemap
o Categories
o Sub-Categories
o Content Pages / Buyers Guides / Etc
o Blog Pages
o Anything Else?
• Be Careful What You Change…
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15. • Define Top 3 Competitors
• Determine Technology (Builtwith)
• Site Feature Matrix
• SEO Rank Check on Your Keywords
• Link Analysis
• Paid Search Review
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16. • Define What Must be Brought Over?
o Catalog Data
o Order History
o Customer Accounts
o Product Reviews
o Promotions/Coupons
• Determine What’s Missing
o Custom Product Descriptions
o Product Attributes
• Assess Internal Resources
o Is there an Excel Whiz in the House??
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17. Products for Top Selling
Promotion Products
•Low Traffic •High Traffic
•High Conversion •High Conversion
Conversion
Products to Products Need
Remove Optimization
•Low Traffic •High Traffic
•Low Conversion •Low Conversion
Traffic
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18. Define Your Project
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19. • Document Your List of Features
• List “Must Have” vs. “Nice to Have”
• 3rd Party Integrations
• What is Available Out of the Box?
• What Requires an Extension?
• What Requires Customization?
• Document your SEO Transition Plan
• Define Internal Roles & Responsibilities
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20. Phase Phase Phase
One Two Three
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21. • Not All Extensions are Created Equal
• EE vs CE Compatibility
• You Get What You Pay For…
• Magento is a Complex Platform
• You Can’t Just Hack Things In
• Customizations Take Longer to Complete
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22. 301 Proper URL
Redirects Tagging Optimization
Navigational Internal Keyword
Hierarchy Linking Analysis
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23. • Who is Your Internal Champion/Contact
• Design Review
• Development/QA Review
• Data Import
• Who Has Final Signoff?
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24. Be Realistic
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25. • Set Important Milestones
• Begin the Process with Time to Spare
Time vs. Quality
Quality
Time
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26. • What is Your Budget?
• Where Can You Leverage Internal Resources?
Investment vs. Quality
Quality
Investment
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27. Project GOLD!
Cheap
Fast Good
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28. Select the Right Partner
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29. • Keep the Proposal Process Consistent!
• Fixed Price vs Time & Materials
• Domestic vs Off-Shore
• Be Open to
Discussions/Conversions/Recommendation
s During the Process
• Analyze Magento Experience & Expertise
• Ask Lots of Questions
• Be Open with Budget
• Always Pick Groove! (hint, hint…)
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30. Please join us on April 18th
for our next webinar:
Name of Webinar
www.groovecommerce.com/webinar
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