1. Ethan Giffin, CEO
Groove Commerce
November 2010

2. Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
2400 Boston Street,
Services include: Suite 320,
Baltimore, Maryland 21224
• eCommerce website design
• Pay per click (PPC) management www.groovecommerce.com
800.564.9826
• Search engine optimization (SEO)
• eCommerce site analysis
• Conversion consulting
• Email marketing
• Social Media
November 2010 Does Your Site Search Stink? | PubCon 2010 2

3. November 2010 Does Your Site Search Stink? | PubCon 2010 3

4. These Visitors Want to Engage!
Conversion Rate 3-5x Higher
Average Order Value (AOV) 25-50% Higher
Much Easier to Double Conversion
Most Retailers Never Look Under the Hood
Recent Client - 6 of Top 10 Terms „$0‟ Revenue
Let‟s Look…
November 2010 Does Your Site Search Stink? | PubCon 2010 4

5. 100,000 Monthly Visitors
2,500 Orders / 2.5% CR
Average Order Size - $80
40% Average Gross Profit
Those Who Searched?
11% Searched  $100 AOV  29% of Sales
That‟s a 6.5% Conversion Rate…
November 2010 Does Your Site Search Stink? | PubCon 2010 5

6. Much Easier to Go From 6.5% to 10%
Than 2.5% to 3.5%...
6.5% - $72,500 Sales
8.5% - $93,500 Sales
10% - $110,000 Sales
Only 4 Out of Top 10 Terms Produced Sales!
1 of the 4 Was “Search…”
November 2010 Does Your Site Search Stink? | PubCon 2010 6

7. 1. Need to Reiterate
Search Phrase
1 2. Better Product
3
Merchandising
3. Create Filtered
Navigation
2
Products vs.
Category vs. Brand
vs. Content…
November 2010 Does Your Site Search Stink? | PubCon 2010 7

8. 1. Did You Mean? For
Most Brand Terms
2. Good Display of Top
1
Products
2 3. Top Content &
Buyers Guides
3
Not Great - But Could
Save the Sale…
November 2010 Does Your Site Search Stink? | PubCon 2010 8

9. November 2010 Does Your Site Search Stink? | PubCon 2010 9

10. Analytics
Ongoing Choosing a
Review Provider
Configuration Design
November 2010 Does Your Site Search Stink? | PubCon 2010 10

11. Make Sure Google Analytics Tracks Search
Top 100 Searches
Top 100 Searches with No Revenue
Top 100 Searches with No Results
Similar Product Called Something Else?
Missing Important Words from Descriptions?
Do You Not Currently Sell this Product?
Last Years or Discontinued Models?
November 2010 Does Your Site Search Stink? | PubCon 2010 11

12. Don‟t Try to Build this Yourself!
Hosted Subdomain vs API
Universal Search
• Commerce x Content x Community
Filtered Search
Spelling & Synonyms
Autocomplete
Reporting
November 2010 Does Your Site Search Stink? | PubCon 2010 12

13. November 2010 Does Your Site Search Stink? | PubCon 2010 13

14. November 2010 Does Your Site Search Stink? | PubCon 2010 14

15. The Data Feed
Attributes
Your Search Box
Did you Mean? / Spelling
Synonyms
• Unidirectional > vs. Bi-directional =
Direct Hits & Boosting
No Results Page
November 2010 Does Your Site Search Stink? | PubCon 2010 15

16. Subdomain
Filtered Navigation
Canonical Issues
Robots.txt
PPC Landing Pages
November 2010 Does Your Site Search Stink? | PubCon 2010 16

17. • Got Questions? Ethan E. Giffin
Founder & CEO
• Search Whitepaper Next Week
• Twitter: @Opie ethan@groovecommerce.com
410.878.2249 ext.708
• Find me on LinkedIn
• Grab Me at the Bar!
• Magento Tweetup 6:30 Ra Sushi
November 2010 Does Your Site Search Stink? | PubCon 2010 17

18. November 2010 Does Your Site Search Stink? | PubCon 2010 18