Effectively planning ahead is crucial to your company’s marketing success. Blogging is a great way to consistently earn visits and business, so developing a strategy for your blogs can only improve their performance. Learn how to get leads to your site and convert them into customers by writing efficient and effective blogs.
DSPy a system for AI to Write Prompts and Do Fine Tuning
[Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffic & Conversions
1. 9 Blogging Tips for 2013:
How to Increase Blog Traffic &
Conversions
December 2012
December 2012 Webinar | How to Increase Blog Traffic & Conversions
2. Your Host and Panelist
Ethan Giffin Mack McGee
CEO VP Sales & Marketing
Groove Commerce Groove Commerce
Panelist Host
December 2012 Webinar | How to Increase Blog Traffic & Conversions
3. About Groove Commerce
Our goal is to bridge the gap between
marketing and technology and deliver a user-
friendly, high converting product to each one of
our clients.
www.groovecommerce.com
Services include: 800.564.9826
• Website Design @GrooveCommerce
• Magento Development & Integration
• Inbound Marketing Services
Social Media Marketing
Pay Per Click Management
Search Engine Optimization
• Email Marketing
• Site Analysis
• Conversion Consulting
December 2012 Webinar | How to Increase Blog Traffic & Conversions
5. Today’s Agenda
• Inbound Marketing and Blogs
• Why are Blogs Important to You?
• How Consumers Research and Shop Online
• 9 Content Ideas for Great Blogs in 2013
• As Always… Plenty of Q&A!
December 2012 Webinar | How to Increase Blog Traffic & Conversions
6. Why Are We Doing
This Webinar?
December 2012 Webinar | How to Increase Blog Traffic & Conversions
7. I was Beyond Frustrated….
Over 700 Hours
Per Year
Producing
Content…
And Traffic Was
Flat!
December 2012 Webinar | How to Increase Blog Traffic & Conversions
8. Yet Six Months Later
We’re Climbing Stairs…
December 2012 Webinar | How to Increase Blog Traffic & Conversions
10. Blogging and Inbound
Marketing?
December 2012 Webinar | How to Increase Blog Traffic & Conversions
11. Traditional Marketing =
Where businesses push their
outbound messages at
customers via
tv, telemarketing, radio and
trade shows
December 2012 Webinar | How to Increase Blog Traffic & Conversions
12. Inbound Marketing =
Where businesses pull
relevant prospects toward them
through search engines and
social media and then nurture
them via email.
December 2012 Webinar | How to Increase Blog Traffic & Conversions
13. Some Elements of Inbound
Pay Per
Search Click
Social
Engine
Media
Optimization
Public Conversion
Relations Optimization
Blogging & Inbound Email
Content
Nurturing
Strategy Marketing
December 2012 Webinar | How to Increase Blog Traffic & Conversions
17. What is a Blog?
December 2012 Webinar | How to Increase Blog Traffic & Conversions
18. Content on a Page.
That’s It!
December 2012 Webinar | How to Increase Blog Traffic & Conversions
19. Why Are Blogs Important?
• They Build Trust with your Customers
• It Can Jumpstart a Conversation
• You Get to Exercise Your Creativity
• Lots of Organic Search Traffic
• Opportunity to Become Industry Thought Leader
• You’re Probably Doing Cool Stuff that
the World Needs to Know About!!
December 2012 Webinar | How to Increase Blog Traffic & Conversions
20. Blogging – Frequency Wins
December 2012 Webinar | How to Increase Blog Traffic & Conversions
21. Blogging Frequency & Sales
Companies That Blog
Close More Deals!
Weekly – 53% More Likely
Twice Weekly – 63% More Likely
I’ll Take Those Odds…
December 2012 Webinar | How to Increase Blog Traffic & Conversions
22. How Does
Google Work?
AKA
How Find Things to Blog About
December 2012 Webinar | How to Increase Blog Traffic & Conversions
24. Anatomy of the SERP
Search Query
= Keyword
Paid Ads Paid Ads
(PPC) (PPC)
Organic Results
(SEO)
December 2012 Webinar | How to Increase Blog Traffic & Conversions
25. Why Are Blogs Important
• Google Autocomplete
• Changed the Game
• Suggestions Based On Real Searches
• Suggestions Can Vary By Region & Language
• Different Results if Logged In
• Previously Searched Suggestions
Need More Insight? Read SearchEngineLand’s:
How Google Instant’s Autocomplete Suggestions Work
http://groov.co/SiazxC
December 2012 Webinar | How to Increase Blog Traffic & Conversions
26. The Search That Set Off a Storm…
December 2012 Webinar | How to Increase Blog Traffic & Conversions
27. Don’t We Have
Content About This?
December 2012 Webinar | How to Increase Blog Traffic & Conversions
28. Yup! Look at our Blog…
December 2012 Webinar | How to Increase Blog Traffic & Conversions
29. Do We Rank on
Pages 1-3?
December 2012 Webinar | How to Increase Blog Traffic & Conversions
30. Nope! With A Few of Tweaks…
• Old title: Developer’s Toolbox: Need to Speed Up Your
High-Traffic Magento Site? Start Your Nginx!
• New Title: Developer’s Toolbox: Nginx vs. Apache for
Magento Sites
• 2-4 Uses of “Nginx vs. Apache”
• 2-4 Uses of “Magento”
• A Handful of Google +1’s and FB Likes
• Probably Page 1 Result
December 2012 Webinar | How to Increase Blog Traffic & Conversions
38. So Far This Year…
December 2012 Webinar | How to Increase Blog Traffic & Conversions
39. So What
Keywords Describe
You _____?
December 2012 Webinar | How to Increase Blog Traffic & Conversions
40. 9 Content Ideas
for Great Blogs
in 2013
December 2012 Webinar | How to Increase Blog Traffic & Conversions
41. Project Cost and Price
• What Questions are Prospects and Clients Asking You?
• How long do typical ___ projects take?
• What do typical ___ projects cost?
• What do ___ take to create?
December 2012 Webinar | How to Increase Blog Traffic & Conversions
42. 99 Problems But But a Blog…
• What are the Typical Problems with your Industry or
Products?
• Top Samsung TV problems
• Top 5 Magento Problems
• 6 Most Common Wordpress Problems
December 2012 Webinar | How to Increase Blog Traffic & Conversions
43. Versus and Compare
• Prospects are Always Looking for Education
• Best Buy vs. HH Gregg
• Coke vs. Pepsi
• Wordpress vs. Drupal
• Magento vs. ___
December 2012 Webinar | How to Increase Blog Traffic & Conversions
44. Top 5 Lists and More Lists
• Top 5 Dishwashers under $500
• 8 Reasons to ___
• 65 Ideas for ___
• 5 Tips with ___
• 10 Tools You Must Have to ___
December 2012 Webinar | How to Increase Blog Traffic & Conversions
45. Create an Interview Series
• Reach out to Industry Leaders You Respect
• 4-6 Questions in Word Format
• You Link to Them (*SEO Hint - Everyone Loves a Link)
• They Link Back to You…
• Social Promotion!
December 2012 Webinar | How to Increase Blog Traffic & Conversions
46. Humans Love Secrets
• The Secret Guide to ___
• Cracking the ___ Secret…
• 6 eCommerce Secrets You Never Knew
December 2012 Webinar | How to Increase Blog Traffic & Conversions
47. Industry Events & News
• Show Your Thought Leadership
• Provide Industry Commentary
• Conference Previews or Recaps
• Must be Agile and Fast to Market
December 2012 Webinar | How to Increase Blog Traffic & Conversions
48. Show Your Experience
• Let Prospects Know Your Project and Industry Experience
• Create “How To’s”
• Not too Technical or Detailed
• How to Integrate Wordpress and Magento
December 2012 Webinar | How to Increase Blog Traffic & Conversions
49. The Best of the Year / Top…
• Create Industry Lists
• Become Your Industry’s Judge
• The Best of 2012 / The Top for 2012
• Top eCommerce Websites of 2012
December 2012 Webinar | How to Increase Blog Traffic & Conversions
51. Now for Q & A Time!
Questions? Contact Us
info@groovecommerce.com | 800.564.9826
@GrooveCommerce
December 2012 Webinar | How to Increase Blog Traffic & Conversions
Notas del editor
http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspxImage http://www.flickr.com/photos/mezdeathhead/By Mez Love
Image http://www.flickr.com/photos/nicholasjon/10039285/sizes/o/By nicholasjonhttp://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
http://www.flickr.com/photos/profete/4940673783/sizes/l/By B.RomainSource: Data from over 1,500 small businesses - http://bit.ly/XDkQV